Paid media have many benefits that make them a great channel for furniture brands to reach potential customers. By showcasing authentic testimonials and design inspiration, highlighting quality craftsmanship, and emphasizing lifestyle benefits, furniture brands can curate customized content that resonates with potential customers, nurturing a sense of connection and distinctiveness.
Companies that make efforts in creating engaging ad copy are rewarded with better brand sentiment and trust, boosted sales, and long-term customer loyalty.
Here are helpful ways you can try to make creative and unique ads:
- Use creativity to highlight features and offerings
- Share information about your showroom
- Endorse your products through industry experts
- Highlight TV and press mentions
- Showcase your sustainable approach
1. Use creativity to highlight features and offerings
Interior Define excels in presenting and promoting their products using creative video ads. With the right blend of animation, sound, and pacing, these videos resonate strongly with the audience. Of course, the use of high-quality images is also crucial in crafting a good video.
So when it comes to making video ads that work, creativity cannot be set aside. It is undoubtedly a vital part of your marketing.
In these two ad examples from this furniture brand, they were able to put emphasis on their customization offer. To present the different designs and materials each customer can choose from, they tag along creative animation with text annotations in these videos — accentuating the message of “customization as much as possible”. Customers can go ahead and get picky, like what their campaign says.
2. Share information about your showroom
A showroom is a powerful sales tool for furniture brands. In this digital age, it remains to be the best place for homeowners to get their hands on the potential products they’re buying since computer/phone screens won’t let you do that.
And when it comes to showing a “showroom”, Rove Concepts creates a welcoming vibe through their video ads. In these examples, they were able to exhibit their wide range of collections using a panoramic view of the whole area.
Often, these innovative and inviting furniture showrooms give enough inspiration for customers to come up with ideas for their own home and office space. It also makes for memorable experiences for them.
Using ads, you want to create a very inviting ambiance to encourage your audience to visit your showroom. It will also add credibility to your brand if you can show your products in real life, not just in online stores.
3. Endorse your products through industry experts
Incorporating endorsements from industry greats will enhance your brand image. Article shared a video featuring a famous interior stylist and creator Kimberly Holdaway. Her testimonials were used in the ad copy. Interior designers like her can provide valuable insights into how furniture can be arranged to create a distinctive style.
A lot of people who are looking for furniture items take it from a designer’s perspective. This is especially true since shopping & choosing items and designing their homes can be extra challenging for non-experts.
This ad from Article serves two purposes. First, it is a helpful medium for customers to get inspiration from, without having to pay for a consultant. Second, it enhances your brand identity, having partnered with or been supported by someone well-known in the field.
4. Highlight TV and press mentions
Another strong use of social proof is using TV shows and magazine mentions. You already have an edge if you have acquired these testimonials. These channels are more focused and targeted towards real enthusiasts, hence you’ll have more qualified reach.
Outer takes advantage of these channels by creating ad copy featuring this important breakthrough for their brand.
This first ad focuses mainly on the fact that the American TV series Queer Eye has featured their product. This alone can be convincing enough for potential customers to see the offerings for themselves too.
While here, they’ve shown a powerful lineup of press mentions from popular publications (CNN, the Quality Edit, and Forbes).
Having been seen on TV or in magazines helps promote your brand. It doesn’t just widen your audience reach but also leads to more sales. And remember, the more you have social proof, the less you have to prove yourself as a brand.
5. Showcase your sustainable approach
Sustainability is a growing concern in the furniture industry. More and more brands are taking steps in reducing their environmental impact, and therefore create a positive contribution to the planet. And since furniture production has a sizeable carbon footprint, it is especially important for these brands to go green.
In most cases, ads revolving around this topic are less about selling, and more about a conceptual message about the advocacy.
Inside Weather is among the furniture brands that flaunt their commitment to sustainability. This video ad is an excellent example of pledging their support to the environment.
Most people consider buying furniture as an investment and should grow with their home. So they would rather choose pieces that promise no harsh or toxic products for their family, which Inside Weather assures them of in this video.
There is practically no formula for an advertisement to guarantee success in the furniture market (or any industry for this matter). But through some inspiration and your own creative approach, you’ll find what works for your brand.
