The Pano Blog & Resources

We're the best competitor monitoring platform for you. As marketing professionals ourselves, we use our platform every day to spot trends, opportunities, and best practices—and we share them with you here.

Marketing

How to Find Ecommerce Competitors

We hate to say it but your product isn’t unique - you have competitors. To beat your competitors, you have to know them well. The first step is to research and find out what brands your audience is scoping out or buying from. If you don’t know where to start with competitor analysis, you’ve landed on the right article.

Marketing

How Can I Find My Competitor's Emails and Ads?

If you ever wondered “How to Find My Competitor Emails and Ads”, you are on the right hunt. The fastest way to beat your competition -- as far as eCommerce marketing goes -- is to learn how to track and learn from your competitors. The good news is that there’s a wealth of information available for you if you have the right sources.

Marketing

Benchmark Your Competitors in 5 Steps

If you’re wondering why your efforts to promote your products online have been in vain or why your competitors are running full steam ahead while you languish in their wake, you might want to look into competitor benchmarking. In this article, we’ll talk about how to benchmark your competitors in just five steps.

Marketing

How to Effectively Monitor Your Competitors and Reverse-Engineer their Strategy

Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data.

Marketing

10 Effective Ecommerce Email Marketing Automation Flows

Manually sending emails to your contact list is counterproductive and overwhelming. Thankfully, email automation takes care of these things for you and can be applied to any type of business, no matter how big or small. In this article, we’ll talk about what email marketing automation is and the best email marketing automation flows to set up for your ecommerce business.

Marketing

How to Spy On Your Competitors' Landing Pages and Funnels

So you’ve checked out your competitor’s email newsletters, website, and ads–that’s enough, right? However, you’ve missed a crucial piece of their funnel: landing pages.

Marketing

[Ecommerce Marketing] Automatically track your competitors in one single platform

You’ve probably heard of the benefits of competitive analysis before but did you know that it’s also a way for de-risking your growth experiments?

Marketing

5 Advanced Email Marketing Strategies for eCommerce: Do it or Lose it

Use advanced email marketing strategies to grow your eCommerce business.

Latest Resources, Guides & News

Marketing

September 11, 2024

Top Marketing Strategies by Retailers in France

Being a retailer now presents several advantages, but also numerous challenges, especially when it comes to cracking the DTC code. The main advantage is being able to present today's customers with a wider choice of products and brands. While the main challenge they face are the increasing pressures to keep up with the fast-paced trends and fickle nature of modern consumers. In this game of "keep up or lose", it is up to retailers to maintain competitiveness. We have reviewed a dozen French retailers to explore their top marketing strategies.

Marketing

September 4, 2024

7 Powerful Marketing Tips from Celebrity Brands

There's no shortcut to becoming a popular and successful brand; celebrity brands are no exception. We've seen today's celebrities and popular influencers carve out their entrepreneurial path, not merely endorsing other people's products. While there is an inherent advantage when celebrities lend their positive image, credibility, and network of engaged followers to the brand, not all fame in the world can help the company soar high. This article will uncover top celebrity brands' marketing strategies to thrive in a competitive market.

How to Effectively Use Competitor Data and Find Opportunities

Marketing

August 31, 2024

How to Effectively Use Competitor Data and Find Opportunities

Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.

Marketing

August 25, 2024

Ecommerce Marketing Best Practices for Alcoholic Beverages

Are you an alcohol brand looking to make a splash? Understanding and establishing meaningful connections with your target audience while observing strict regulations is crucial to thrive in a competitive alcoholic beverage market. Today’s consumers seek an experience rather than just a drink so brands need to adjust their marketing efforts accordingly. In this article, we’ve covered how the best alcoholic beverage brands are marketing themselves online, and we'll examine ten key tactics to implement in your next marketing campaigns.

Marketing

August 24, 2024

9 Ways to Improve Your Email Marketing Campaigns

Optimizing email marketing newsletters is challenging in a time of short attention spans and overflowing inboxes. However, email remains the most cost-effective platform for reaching and nurturing your target audience. By learning from industry successes and implementing proven strategies, you can transform your email marketing campaigns and achieve better results. In this article, we’ll explore nine actionable ways to improve your email marketing efforts, helping you reach and engage your audience more effectively.

Why Should You Be Careful About Monitoring Competitors?

Marketing

August 27, 2024

Why Should You Be Careful About Monitoring Competitors?

Knowledge is power but when it comes to competitor monitoring, knowledge has its limits. Yes, competitive monitoring is an important piece of running a profitable business and in a digital-first environment, it’s easier than ever to get up to date about your competitors’ activities. But there are things to be considered. Competitor tracking has its pitfalls. Don’t fall into its traps. Here are some considerations when tracking competitors.

Striking A Balance for Maximum ROI: How SEO and Paid Search Can Work Together

Marketing

August 16, 2024

Striking A Balance for Maximum ROI: How SEO and Paid Search Can Work Together

Marketers think of SEO and PPC as two boxes that should be separate and not muddy each other’s waters. However, combining both strategies is becoming more prevalent. That’s because organic and paid search are two halves of the same whole that when used together, will earn more traffic and conversions. In the following sections, we’ll discuss the reasons for using SEO and paid search together, how to find a good mix of both, and how to combine them for better ROI.

How Can You Track Your Competitors' Google Display Ads?

Marketing

August 27, 2024

How Can You Track Your Competitors' Google Display Ads?

Any serious business would want to know how their competitors promote their products and services. In this digitally-run world, online advertising is one of the most effective marketing strategies that almost any company can benefit from when done right. How exactly do you check your competitors' ads? If you’re doing it manually (and regularly), there’s a better way… In this article, we'll focus on the ways to spy on your competitors' Google Display Ads.

10 Proven Ways to Improve Your Email Open Rates

Marketing

August 27, 2024

10 Proven Ways to Improve Your Email Open Rates

Imagine transforming your email marketing campaigns so that your messages consistently stand out and get opened. What if your subject lines were irresistible, your timing impeccable, and your content so compelling that people couldn’t wait to see what you’ll send next? In this article, we’ll explore ten proven ways to increase your email open rates to drive better results from your email marketing campaigns.

Marketing

August 25, 2024

The Ultimate Ecommerce Guide to Marketing For Baby & Kids Brands

The baby and kid's market is an exciting industry where mixed emotions of joy and parental challenges meet. Effective marketing to parents and their children goes beyond simply offering your products and solutions. It acknowledges the broader needs and concerns of parenthood and the childhood journey. Just as seasoned parents have a wealth of "been-there-done-that" advice to offer, you can also get inspiration from these top babies and kids' brands on how to market effectively and authentically and beat the competition.

Marketing

August 1, 2024

How to Persuade Your Boss to Subscribe to Panoramata

Okay, so you’re interested in using Panoramata. First off, we’re happy you’ve seen the light so congratulations! You’re on your way to a breezier schedule and less stress. But there’s one person left to consider: your boss. We’re here with five arguments about signing up for Panoramata. Plus, an email template to send and make him/her say yes.

Marketing

June 27, 2024

Email Marketing Best Practices for Travel Accessory Brands

With the uptick in travel comes the need for good luggage, an item that was once merely functional and meant to transport belongings but has now transformed into a style statement and marker of innovation and convenience. Marketing luggage and travel accessories requires a well-thought-out plan to stay ahead of the competition. We've packed up seven key ways to effectively showcase your unique selling points and target the right customer segments.

5 Reasons Why Market Research Is Important For Brands

Marketing

June 27, 2024

5 Reasons Why Market Research Is Important For Brands

Research is important for business and it comes in the form of market research. However, not all brands bother with market research and who’s to blame them? Market research is a time-consuming endeavor that not everyone is up for. In this article, you’ll understand the benefits of market research to your business’ long-term goals and what you’re leaving on the table when you neglect this process.

How to See Where You Rank Among Your Competitors

Marketing

August 27, 2024

How to See Where You Rank Among Your Competitors

How are your competitors doing? And more importantly, are they doing better than you? You can see how you compare to your competition and what opportunities you have available. You can even beat the competition just by tracking and benchmarking them! By the end of this article, you will be ready to upgrade your market position and be a brand your competitors have their eyes on!

Marketing

August 6, 2024

How to Track Your SaaS Competitor's Marketing Strategy

You’ve launched your SaaS product, sure of the benefits it will bring your target market. However, your marketing campaigns lose steam and your competitors are outpacing you. In today’s competitive market with fickle customers and new developments every day, many SaaS companies struggle to stay afloat. In this article, we’ll talk about what SaaS competitive analysis is, what it can do for your business, and how to conduct your own competitive analysis in a few steps.

Summarize Your Competitor's Activity in One Click (Competitor Update Generator)

Marketing

May 20, 2024

Summarize Your Competitor's Activity in One Click (Competitor Update Generator)

Is keeping track of your competitors feeling like a full-time job? Do you often find yourself wishing you had to spend less effort trying to get a feel for what your competitors have been up to? Thankfully, the tool that will solve your woes exists! You can get an overview of your competitor’s recent activity in just one click with Panoramata’s competitor update generator.

Marketing

May 14, 2024

How to Use Google Trends for Ecommerce

Feeling stuck? Running out of content ideas? Do you struggle with keeping up with trends and channeling them into your marketing? In this article, we'll show you how to take advantage of Google Trends for your ecommerce brand so you can stop flying blind and start creating from a place of informed strategy.

Marketing

May 9, 2024

Yoga Apparel Industry: Top Email Marketing Tactics

If you’re keeping up at the very slightest with health and fitness, you might have noticed the steady increase in the number of practitioners and yoga lovers around the world. If your revenue is stuck in a downward dog trajectory, this article will help you turn the tables so you can outwit your competitors and shine a light on your awesome products.

Marketing

August 21, 2024

A Step-By-Step Guide to Building Your Marketing Calendar from Scratch

Are you an e-commerce marketer feeling overwhelmed by the chaos of planning and executing your marketing strategies? Fear not because there's a solution that can revolutionize the way you work. In this comprehensive guide, we'll walk you through the step-by-step process of creating a marketing calendar.

Marketing

April 18, 2024

Garden Industry: Email Marketing Best Practices

Gardening is like email marketing. It nurtures and lets crops grow. In the same way, email marketing nurtures subscribers so they can grow into customers. How can you grow a secret garden of newsletters that will bear fruit to conversion? Let's discover interesting campaigns and email marketing insights from some of the best DTC brands in the garden industry.

A Guide to Tracking Your E-Commerce Competitor's Product Catalog

Marketing

April 16, 2024

A Guide to Tracking Your E-Commerce Competitor's Product Catalog

Not monitoring your competitors is an expensive mistake and that monitoring includes their product catalog. If you don’t track competing products, you’re flying blind. In this guide, we’ll show you how you can accurately and easily track their products and get a leg up on your competitors once and for all.

10 Ways to Use AI in Competitive Analysis

Marketing

April 11, 2024

10 Ways to Use AI in Competitive Analysis

Welcome to the era where artificial intelligence (AI) isn't just a futuristic concept; it's a groundbreaking tool in business. What better way to gain that knowledge than by harnessing the capabilities of AI in your competitive analysis efforts? In this article, we're going to explore 10 ingenious ways you can leverage AI to supercharge your competitive analysis.

Benchmark Software for Ecommerce: What's the Best Option? (5 Alternatives)

Marketing

August 6, 2024

Benchmark Software for Ecommerce: What's the Best Option? (5 Alternatives)

Amidst a sea of benchmark software options, choosing the right software can be daunting. If you’re still confused about which benchmarking tool is right for you, this is the perfect article. In this guide, we'll dissect five recommended ecommerce benchmarking software solutions so you can select the best one for your needs and marketing endeavors.

Eyewear Industry: Top Ecommerce Advertising Strategies

Marketing

April 4, 2024

Eyewear Industry: Top Ecommerce Advertising Strategies

Don’t lose conversion before your very eyes. Since the competition is ramped up with more players in the market and stronger strategies in place, eyewear brands need an increased engagement rate to drive more sales. In this article, we’ll share advertising tips from some of the biggest names in the eyewear industry.

How to Do a Competitive Landscape Analysis and Stand Out in Ecommerce

Marketing

April 4, 2024

How to Do a Competitive Landscape Analysis and Stand Out in Ecommerce

Rather than just sitting on the sidelines pondering what your competitors are doing differently, there's a proactive solution: a competitive landscape analysis. By diving into this analysis, you'll uncover valuable insights that can help you bridge the gap between you and your competitors.

Marketing

July 9, 2024

Benchmark Your Competitors in 5 Steps

Snacks Industry: Advertising Best Practices

Marketing

August 27, 2024

Snacks Industry: Advertising Best Practices

Do you ever feel like your snack brand is shouting into the void of the snack aisle, hoping someone will notice its deliciousness? Don't worry, we're here to sprinkle some marketing magic with these top insights from snack food brands who are crushing it with their paid ads.

How to Keep Track of Competitors‘ Prices in Ecommerce

Marketing

April 3, 2024

How to Keep Track of Competitors‘ Prices in Ecommerce

Many business owners and marketers just like you struggle to stay ahead of the curve, especially when it comes to pricing their products competitively. You have the solution right at your fingertips. It's called competitor price tracking, and it's a surefire way to keep up with your ecommerce rivals and boost profitability.

Marketing

August 27, 2024

How to Track Your Competitor's Traffic

Spying on the competition is not only recommended–it’s a must! Tracking other brands’ website traffic can reap benefits like new ideas to try, good practices to undertake, and opportunities to leverage to drive traffic to your website. Even the most intriguing products and most meticulously designed online store will not thrive without attracting traffic to the website.

Marketing

March 12, 2024

Make the most out of a search engine for email newsletters

Do you still sign up for your competitors' email newsletters? Spying on what your competitors are doing with their emails doesn't have to be tedious. That’s why Panoramata has a dedicated search engine for email newsletters, so you can plan email campaigns ten times faster and find inspiration in one place.

Fitness Industry: Top Ecommerce Advertising Strategies

Marketing

March 9, 2024

Fitness Industry: Top Ecommerce Advertising Strategies

Attention, fitness brands: people spend more time online than in the gym. Think of it as your fair advantage to reach more audiences. We’re glad to share with you marketing insights we’ve analyzed from some of the major fitness direct-to-consumer brands with examples to inspire you when creating competitive ads.

How to choose a competitor analysis tool & intelligence software

Marketing

August 6, 2024

How to choose a competitor analysis tool & intelligence software

Gone are the days of manually keeping track of competitor data or relying on your own wits and research to compete for your audience’s attention. Competitor analysis software will boost your productivity and keep you organized faster than you can say KPI.

How frequently should you track competitors?

Marketing

August 21, 2024

How frequently should you track competitors?

How many times did you find yourself behind a competitor move? It happens to everyone: it’s very hard to be effective at tracking your competitors. In this article, we'll guide you toward a solution that empowers you to outmaneuver the competition confidently and precisely.

How to Build Ecommerce Backlinks and Increase Link Building

Marketing

March 29, 2024

How to Build Ecommerce Backlinks and Increase Link Building

Imagine if every click on the internet could lead directly to your Ecommerce store, every link a pathway to increased sales and visibility. It's not just a dream – it's the power of effective Ecommerce backlinking. In this article, we'll uncover the secrets to building e-commerce backlinks that pack a punch.

Marketing

February 22, 2024

Eyewear Industry: Email Marketing Best Practices

Fashion or functionality? Eyeglass wearers used to have to choose between the two. New and revolutionary players have reframed the landscape, so to speak. We've analyzed emails sent by some of the popular eyewear DTC brands and compiled a list of top tips to apply in your email marketing strategy.

Discount Code Email: 20 Ways to Send A Promotion to Your Audience

Marketing

June 26, 2024

Discount Code Email: 20 Ways to Send A Promotion to Your Audience

There's a secret weapon in your arsenal that can cut through the noise and grab your customers' attention…Discount code emails! We’ll show you great examples of discount code emails to send to your newsletter subscribers and why they work.

Abandoned Cart Email: Examples and Best Practices

Marketing

March 29, 2024

Abandoned Cart Email: Examples and Best Practices

Ever had that heart-sinking moment when you check your e-commerce dashboard only to find a slew of abandoned carts staring back at you? In this blog post, we're arming you with the tools and techniques you need to craft compelling abandoned cart emails tp drive your customers back to complete their purchase.

20 Abandoned Cart Flow Examples to Recoup Lost Sales

Marketing

June 21, 2024

20 Abandoned Cart Flow Examples to Recoup Lost Sales

$18B a year. That’s how much companies lose due to cart abandonment. Through this post, we’ll give you inspiration for how to recover lost checkouts and keep customers coming back. You’ll learn the tips and tricks of the trade used by the most successful eCommerce companies.

Marketing

March 12, 2024

Snacks Industry: Best Email Marketing Strategies

Mindless snacking has now become mindful and healthy. The snacks industry has experienced heightened competition as more and more brands are reshaping the way snacks are purchased and consumed.

Marketing

August 27, 2024

How to Do Digital Marketing Competitor Analysis

Each minute that you neglect competitor analysis is precious time wasted especially in the ever-evolving landscape of digital marketing. In this guide, I’ll cover the basics of digital marketing competitive analysis and why you should be on it ASAP.

Marketing

July 9, 2024

How to Effectively Monitor Your Competitors and Reverse-Engineer their Strategy

Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data.

Marketing

March 9, 2024

Fitness Industry: Email Marketing Best Practices

Fitness is health, right? But it doesn’t mean that promoting fitness products and services is easy. It always comes with challenges like targeting the right audience, promoting innovative products and workout regimens, and staying ahead of the competition.

Ecommerce Benchmarking Tools: How to Use Them

Marketing

August 6, 2024

Ecommerce Benchmarking Tools: How to Use Them

Several tools have been developed to help benchmark companies against each other and these tools have been invaluable to marketers. If you’re looking for a suitable tool for your goals, you’re in luck because, in this article, we’ll discuss common ecommerce benchmarking tools and how they work.

How to Track Your Competitors' SMS for Ecommerce

Marketing

August 6, 2024

How to Track Your Competitors' SMS for Ecommerce

If you’re not enhancing or creating an SMS marketing strategy, it’s not too late to start. Savvy e-commerce businesses use SMS to their advantage. Let us show you how to track your competitors’ SMS messages in a few steps using Panoramata.

Marketing

May 31, 2024

How to Spy On Your Competitors' Landing Pages and Funnels

So you’ve checked out your competitor’s email newsletters, website, and ads–that’s enough, right? However, you’ve missed a crucial piece of their funnel: landing pages.

How to Write Ecommerce Emails That Work: Advice and Processes

Marketing

January 22, 2024

How to Write Ecommerce Emails That Work: Advice and Processes

How do you write ecommerce emails that hook readers in? This article will shed light on the best practices for emails that drive sales and engage your target audience.

Marketing

February 9, 2024

[Ecommerce Marketing] Automatically track your competitors in one single platform

You’ve probably heard of the benefits of competitive analysis before but did you know that it’s also a way for de-risking your growth experiments?

Marketing

August 27, 2024

How to Find Ecommerce Competitors

How to Do A Competitor Analysis for Ecommerce (Plus A Free Template)

Marketing

August 6, 2024

How to Do A Competitor Analysis for Ecommerce (Plus A Free Template)

To survive and thrive, competitor analysis is a must. In this article, we’ll go into detail about why competitive analysis is beneficial to any business and how to conduct competitive analysis for your ecommerce brand. We’ll also suggest tools and websites you can use right away and address common questions.

Top Ecommerce Advertising Strategies in the Cookware Industry

Marketing

December 8, 2023

Top Ecommerce Advertising Strategies in the Cookware Industry

How do cookware brands promote their products online?By reviewing some of the major players in the industry, we’ve seen that brands’ approach to advertising and paid media has evolved to enhance the kitchen experience. Here are some takeaways.

5 Ways To Stay Ahead Of Your E-Commerce Competition

Marketing

December 5, 2023

5 Ways To Stay Ahead Of Your E-Commerce Competition

You’re probably aware that you have competitors in your industry and you may even be checking out what they’re doing now and then. But are you doing enough to get ahead of your ecommerce competitors? What do you do with the information you’ve gathered about them? How do you differentiate your product and stand out from the competition?

Best Advertising Strategies Employed by Perfume Brands

Marketing

February 8, 2024

Best Advertising Strategies Employed by Perfume Brands

Perfume advertisements don’t just sell an aroma. They also sell a feeling, an experience, and a fantasy. Hence, crafting memorable perfume ads is one of the best ways to reach your potential customers. In this article, we will cover some of the best practices we’ve seen lately from popular fragrance brands.

10 Back-In-Stock Emails to Inspire Your Next Email Campaign

Marketing

November 28, 2023

10 Back-In-Stock Emails to Inspire Your Next Email Campaign

The objective of the back-in-stock email is to alert your audience that the awaited product is available again. With so many excellent examples out there, there’s hardly any reason to create a boring back-in-stock email. We’ve compiled a list of the brands that are doing the back-in-stock email right. Use the following brands as inspiration and apply these techniques to recover sales and increase conversions.

13 Effective Ways to Incorporate Social Proof In Your Ecommerce Emails (with Examples)

Marketing

March 29, 2024

13 Effective Ways to Incorporate Social Proof In Your Ecommerce Emails (with Examples)

In marketing, people use social proof to influence their target audience’s buying decisions and make them more likely to purchase. There are several ways to use social proof in your ecommerce emails. We’ve divided them into three categories: social proof from customers, other brands, and you.

How to Write Effective Emails for Your Ecommerce Store (and Examples We Love)

Marketing

March 29, 2024

How to Write Effective Emails for Your Ecommerce Store (and Examples We Love)

Email marketing is crucial for achieving your ecommerce business goals and a must if you want to establish your online presence. Through email, you can reach your audience, start a relationship with them, and use that connection to promote your products. This article will take you step by step through the process of writing a great ecommerce email.

What You Can Spy on Your Competitors (And What To Do About It)

Marketing

August 6, 2024

What You Can Spy on Your Competitors (And What To Do About It)

All brands worth their salt have competitors. Thanks to them, you can improve your products and branding and even make the customer journey better for your target market. What information can you get from competitors and what should you do about them?

Marketing

August 6, 2024

10 Ways to Improve Your Marketing Strategy Thanks to Your Competitors

Identifying our competitors is a crucial step to building a successful marketing campaign. Competitors can give us a wealth of information that we can use to find out our brand’s weaknesses and how we can overcome them.

Marketing

February 8, 2024

Best Ad Marketing Strategies in the Mattress Industry

Brands in the mattress industry are embracing the creative and authentic spirit of video advertisements to present their product features while keeping the audience engaged and entertained. We've reviewed dozens of great-performing direct-to-consumer mattress brands to find out the marketing tactics they currently employ on their paid media.

10 Landing Page Templates to Use for Your Ecommerce Store

Marketing

August 6, 2024

10 Landing Page Templates to Use for Your Ecommerce Store

Ecommerce is a cutthroat world where brands are vying for the attention of wary customers who want to be convinced before they buy. Getting your target audience to visit your website is great but you won’t earn profit from an ad click, after all. You have to persuade and convert these viewers and maximize those website visits. The easiest way to do this is through an optimized ecommerce landing page.

Marketing

July 9, 2024

10 Effective Ecommerce Email Marketing Automation Flows

Marketing

December 8, 2023

Cookware Industry: Best Email Marketing Strategies

The growing need for product innovation, safe and sustainable materials, and modern cooking techniques highlights the need for great cookware solutions.This change is reshaping the culinary experience, prompting a closer look at how cookware brands tailor their digital marketing approaches to differentiate themselves and win over customers.

Marketing

October 26, 2023

15 Best Email Marketing Platforms for Your Ecommerce Store [Free & Paid]

A winning email marketing strategy will put your ecommerce business on the right path but your efforts will be undone if you pick the wrong email marketing platform. Avoid this rookie mistake by finding out the best platform that suits the needs of your business.

10 Social Ads Templates to Use for Your Ecommerce Store

Marketing

March 26, 2024

10 Social Ads Templates to Use for Your Ecommerce Store

If your brainstorming sessions are leaving you without good ideas for your next ad campaign, this list will save you from mental drain. Spend less time finding the next big idea and learn from how other ecommerce brands promote themselves on social media. We’ve come across hundreds of social media ads and email campaigns and have compiled the top templates that several brands use.

Marketing

November 9, 2023

Perfume Industry: Best Email Marketing Approach

It is important to realize that selling fragrances online is more difficult than selling any other products, given that perfumes are not visual products, but rather rely on sensations, which cannot come across through a screen. How can you promote perfume products that are completely subjective? How can you describe the smell of a perfume and convince people to buy it? Today, we’ll be sharing insights on how the above challenges can be overcome through email marketing and harnessing its effectiveness as an acquisition channel.

Marketing

June 21, 2024

30 Email Marketing Campaigns Every Ecommerce Brand Should Have

Social media may have gained popularity and influence over the past decade but ecommerce brands should still build a solid email marketing strategy. It’s a big piece of the puzzle in marketing an ecommerce direct-to-consumer business because it’s a highly effective lead-generation tool that builds rapport with your customers and drives sales. In this article, we’ll cover what email marketing is, why it’s crucial for DTC ecommerce brands, and the 30 most effective email marketing campaigns you should be running ASAP.

Marketing

June 21, 2024

8 Resources to Find Email Marketing Inspiration for eCommerce

You can find inspiration anywhere if you know where to look, but when you’re an email marketer, you might not have the time to scour the internet for things to inform your next campaign. That’s why we’ve created this handy list of email marketing inspiration resources for ecommerce brands.

Marketing

March 29, 2024

10 Newsletter Ideas for the Holidays

The holidays are a great time for marketers to step up their game and produce email campaigns that will connect with their audiences. In this article, we’ve rounded up the best email newsletters to send during the holidays. It’s perfect for your swipe file or your next brainstorming session. Read on for the most sparkling ideas!

Marketing

November 9, 2023

Mattress and Bed Industry: Email Marketing Best Practices

As the importance of quality sleep and overall well-being is becoming more of a priority for consumers, the mattress and bedding industry has seen significant growth. This has led to the the emergence of DTC sleep brands, which are creating fresh business models, and finding new acquisition channels to sell sleep essentials. These brands strive to offer innovative solutions aligned with the industry's evolution towards enhancing the sleep experience.

Marketing

November 10, 2023

Ad Marketing Best Practices in the Haircare Industry

To attract their target audience and remove any doubts about buying, haircare brands use paid advertisements incorporating social media trends and collaborations with customers and haircare experts. They also use ads to emphasize their custom product offer to reach a wider audience with different preferences, hair types, and concerns.

Marketing

August 6, 2024

14 Questions to Ask When Hiring an Email Marketing Agency for Ecommerce

An email marketing agency will help you not just with open and click rates for campaigns; they’ll connect you with your target audience and convert them into customers.

Marketing

November 10, 2023

Top Ad Marketing Strategies in the Furniture Industry

Paid media have many benefits that make them a great channel for furniture brands to reach potential customers. By showcasing authentic testimonials and design inspiration, highlighting quality craftsmanship, and emphasizing lifestyle benefits, furniture brands can curate customized content that resonates with potential customers, nurturing a sense of connection and distinctiveness.

Marketing

August 6, 2024

12 Questions To Ask When Hiring an Advertising Marketing Agency for E-commerce

Hiring the best talent is a byproduct of asking the right questions. If you are looking to hire an advertising marketing agency, there are questions you should ask upfront.

Marketing

April 3, 2024

Best Ad Marketing Strategies For the Underwear Industry

The underwear market is a niche within the fashion industry where we've seen many new DTC brands taking more and more market share against the usual big players of the industry. And to make this happen, they've used advertising strategies that were not traditionally used. Of course, with the role of social media advertising, many things have changed - as it's easier to test hooks, approaches, and creative angles.

Marketing

November 10, 2023

Ads Marketing Strategies in the Pet Food Industry

The DTC Pet Industry is experiencing rapid growth right now. Why? Well, one reason is that compared to other industries, customer retention rates are higher in the pet industry. Also, the DTC brands trend in this industry is relatively new and there's a whole market still loyal to retailers that new brands can catch and acquire.

Marketing

January 30, 2024

Haircare Industry: Top Email Marketing Ideas and Examples

Haircare brands have been experiencing significant growth and competition over the past few years, in marketing where retention rates are usually higher than in other industries. With more acquisition and retention channels available for any brand, it's easy to connect with customers. But it's hard to do it the right way. As the needs for haircare are always divided into sub-niches (long, short, dyed, curly, wavy, coiled, straight hair, etc.), there is room for plenty of effective marketing strategies.

Marketing

August 3, 2024

Furniture Industry: Email Marketing Best Practices

Selling products online that have a high average order value like furniture can be complicated, so it's key to master every acquisition channel, including email. Here, we curated click-worthy email examples from some of the best furniture DTC brands. You'll find campaign inspirations related to promoting their products using creative and modern approaches to visualization, offering expert services, sharing design tips, and more.

Marketing

November 10, 2023

Underwear Brands: Best Email Marketing Strategies [+ Examples]

Underwear is an interesting market as it evolved a lot during these recent years! It has been sold with fashion arguments and benefits, but also style, and functionality. In order for DTC brands to remain competitive in this growing market, it’s important to understand what’s happening now and how to improve your strategies. Being able to adapt to trends is a great way to effectively reach and engage your target audience.

Pet Food Industry: Email Ideas and Best Practices

Marketing

November 10, 2023

Pet Food Industry: Email Ideas and Best Practices

Pet ownership is continuously rising which means pet products, especially pet food, are booming as well. Pet food brands try to differentiate themselves by introducing new product formulas, expanding their range of varieties, and offering convenient consumption options, revolutionizing the way pet parents purchase and receive their pets' food.

9 Best eCommerce Tools For Competitor Analysis

Marketing

August 6, 2024

9 Best eCommerce Tools For Competitor Analysis

Using some of the best e-commerce tools helps you know exactly who your competitors are, what they do, how they do, the campaigns they run, the target audiences they are trying to reach out to, and more.

Marketing

July 31, 2023

What to Ask When Hiring an Email Marketing Agency for Your eCommerce?

If you are looking to hire an email marketing agency for your e-commerce business growth, there are certain questions you ask. The answers will make or break just how this relationship will work out with the agency. Here are some of the questions you must ask (print this out, laminate it).

Marketing

November 10, 2023

Ads Marketing Strategies in the Shoe Industry [Ideas and Examples]

We’ve seen that the shoe industry has changed dramatically and so are the advertising strategies that brands use to promote their products. With more new players entering the scene, advertising is more challenging than ever. If you’re looking for the best ad practices to inspire your next campaign, here’s a compilation you’ll surely find useful.

Marketing

July 23, 2023

How to Find and Manage eCommerce Paid Ads Marketing Agency

If you’d like to level up your e-commerce efforts, chances are that you’ll not only consider paid advertising (mainly on Google, Facebook, Instagram, and others) but also look out for a paid ads agency. Since not all paid ads agencies are built the same, here’s how to find and manage e-commerce paid ads marketing agencies

How to Create an Efficient Content Strategy for eCommerce?

Marketing

July 20, 2023

How to Create an Efficient Content Strategy for eCommerce?

Content marketing is the complete process of turning information into your fuel for marketing. Leading with stories, information, inspiration, tutorials, and “How Tos”. It’s a way for businesses to build familiarity, trust, and turn casual “readers or those who consume content” into lifelong customers.

Marketing

July 16, 2023

Email Marketing Competitor Benchmarking Intelligence: A Guide

Knowledge is power & knowing what your competitors are doing is one of the best ways to stay ahead of competition as far as email marketing goes. Next step? Going all out to learn who your competitors are, what they do with respect to email marketing, understanding their tactics and strategies, and using what you know to your advantage.

Best Ad Strategies in the Coffee Industry

Marketing

December 9, 2023

Best Ad Strategies in the Coffee Industry

Coffee is a competitive industry - many new players entered the market lately, with new products and new acquisition channels. Now, as a coffee brand, there are plenty of ways that you can engage with your audience and catch their attention - in order to drive sales with paid media marketing. We carefully curated some of the best strategies you can implement for your own brand, always with examples.

Marketing

November 8, 2023

Email Marketing Strategies in the Shoe Industry [Best Practices & Examples]

The shoe industry has seen a significant number of new players entering the market. With the competition becoming fiercer, the industry has stepped up its e-commerce marketing strategies, particularly focusing on email marketing and social media advertising to differentiate itself and capture consumer attention.

Marketing

July 6, 2023

Why is Email Marketing Important for eCommerce?

Email marketing is truly powerful, result-oriented, and lends itself well to several aspects of digital marketing that make it indispensable.

How to Learn From Your Competitor Ads In eCommerce

Marketing

June 30, 2023

How to Learn From Your Competitor Ads In eCommerce

While it's important to learn from your competitors, it's also important to be original. Don't just copy what they're doing. Instead, use their strategies as inspiration to create your own unique ad campaigns.

Marketing

June 26, 2023

Why Hire a Marketing Agency for eCommerce Marketing?

If you are wondering as to why hire a marketing agency for eCommerce marketing, here’s the short answer: people’s productivity makes a difference to your “cash power”. It enables a confluence of the best minds working together towards a common goal.

Marketing

June 21, 2023

How to Create an Efficient Email Marketing Strategy for eCommerce

Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.

Marketing

November 10, 2023

Email Marketing Best Practices by Coffee DTC Brands

New Coffee brands are introducing new products, new flavors, new consumption mode - and, in a way, transforming the way people purchase and drink coffee. So, how do these brands adapt their digital marketing strategies to promote their unique offerings - and especially their newsletters communications and email marketing strategy: it’s one of the few channels you can fully own to engage and retain your audience, so we better cherish it!

Marketing

June 4, 2023

Discover Creative Ideas for Introducing Your Product through Emails Newsletters and Flows

In the fast-growing world of e-commerce, monitoring your competitors' email strategies is crucial to uncover their effective techniques and practices. By analyzing their email communications, including subject lines, content, structure, and customer targeting throughout the year, you can gain valuable insights and stay ahead of the latest trends. However, manually subscribing to multiple newsletters and individually tracking each competitor's email flow is a time-consuming and challenging task.

How to Start an Email Strategy For eCommerce

Marketing

May 31, 2023

How to Start an Email Strategy For eCommerce

Email Marketing, if you strip everything else from your digital marketing strategy, can be the sole breadwinner in terms of sales and revenue for your ecommerce business.

Discover Your E-commerce Competitors with Panoramata: A Step-by-Step Guide

Marketing

May 29, 2023

Discover Your E-commerce Competitors with Panoramata: A Step-by-Step Guide

In the highly competitive e-commerce industry, staying informed about your rivals is essential to ensuring the growth and success of your brand. Luckily, it’s possible with Panoramata, a benchmark platform that provides easy and quick access to emails and advertising information for thousands of brands in various industries in one place.

What Makes E-commerce Brands Good for Subscription?

Marketing

May 24, 2023

What Makes E-commerce Brands Good for Subscription?

Adding a subscription model to e-commerce only makes your brand reign in new customers, helps you make more sales per customer (and hence more revenue per customer), and increases profitability.

How to monitor your competitors' activity on an automated dashboard

Marketing

May 20, 2023

How to monitor your competitors' activity on an automated dashboard

Every brand wants to succeed and appeal to its audience… and beyond. Truth is… it’s hard - it’s hard in essence, but today, it’s also particularly hard because there are 1000s brands like you trying to do the same thing with the sole goal of engaging with the same audience you’re targeting.

Marketing

May 16, 2023

How to decide on the right tools (CRM, Platforms & Email marketing)

Unsure how to decide the CRM, e-commerce platforms, and email marketing tools you need for your e-commerce business? These could be big decisions and you are most likely going to be confused with so many options available for each of these tools, systems, and software you’ll need for your business.

Maximizing Your Competitor Analysis with Panoramata's Spy Features

Marketing

May 10, 2023

Maximizing Your Competitor Analysis with Panoramata's Spy Features

In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.

Marketing

May 7, 2023

Why DTC Brands Fail?

We’ve seen it all - but we wanted in this article to lay down a few reasons we often notice. If you are wondering why DTC brands fail, there are often solid reasons for it.

Marketing

November 10, 2023

Jewelry Brands - Newsletter Trends and Marketing Best Practices

We reviewed hundreds of brands in the Jewelry Industry to see what are the current trends in email marketing. What are the brands doing right now? What are the new and interesting content they’re delivering to their audience? And what eCommerce best practices can we take home?