The Pano Marketing Blog

We have eyes everywhere, on every brand move and marketing ecommerce trend. We love to spot opportunities. We're the best benchmark ecommerce tool you'll get.

Marketing

How to Create an Email Marketing Calendar

How to Create an Email Marketing Calendar with Panoramata in 10 minutes (with examples)

Marketing

5 Ways To Stay Ahead Of Your E-Commerce Competition

You’re probably aware that you have competitors in your industry and you may even be checking out what they’re doing now and then. But are you doing enough to get ahead of your ecommerce competitors? What do you do with the information you’ve gathered about them? How do you differentiate your product and stand out from the competition?

Marketing

Best Advertising Strategies Employed by Perfume Brands

Perfume advertisements don’t just sell an aroma. They also sell a feeling, an experience, and a fantasy. Hence, crafting memorable perfume ads is one of the best ways to reach your potential customers. In this article, we will cover some of the best practices we’ve seen lately from popular fragrance brands.

Marketing

10 Back-In-Stock Emails to Inspire Your Next Email Campaign

The objective of the back-in-stock email is to alert your audience that the awaited product is available again. With so many excellent examples out there, there’s hardly any reason to create a boring back-in-stock email. We’ve compiled a list of the brands that are doing the back-in-stock email right. Use the following brands as inspiration and apply these techniques to recover sales and increase conversions.

Marketing

13 Effective Ways to Incorporate Social Proof In Your Ecommerce Emails (with Examples)

In marketing, people use social proof to influence their target audience’s buying decisions and make them more likely to purchase. There are several ways to use social proof in your ecommerce emails. We’ve divided them into three categories: social proof from customers, other brands, and you.

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Marketing

13 Effective Ways to Incorporate Social Proof In Your Ecommerce Emails (with Examples)

Marketing

How to Write Effective Emails for Your Ecommerce Store (and Examples We Love)

Email marketing is crucial for achieving your ecommerce business goals and a must if you want to establish your online presence. Through email, you can reach your audience, start a relationship with them, and use that connection to promote your products. This article will take you step by step through the process of writing a great ecommerce email.

Marketing

What You Can Spy on Your Competitors (And What To Do About It)

All brands worth their salt have competitors. Thanks to them, you can improve your products and branding and even make the customer journey better for your target market. What information can you get from competitors and what should you do about them?

Marketing

10 Ways to Improve Your Marketing Strategy Thanks to Your Competitors

Identifying our competitors is a crucial step to building a successful marketing campaign. Competitors can give us a wealth of information that we can use to find out our brand’s weaknesses and how we can overcome them.

Marketing

Best Ad Marketing Strategies in the Mattress Industry

Brands in the mattress industry are embracing the creative and authentic spirit of video advertisements to present their product features while keeping the audience engaged and entertained. We've reviewed dozens of great-performing direct-to-consumer mattress brands to find out the marketing tactics they currently employ on their paid media.

Marketing

10 Landing Page Templates to Use for Your Ecommerce Store

Ecommerce is a cutthroat world where brands are vying for the attention of wary customers who want to be convinced before they buy. Getting your target audience to visit your website is great but you won’t earn profit from an ad click, after all. You have to persuade and convert these viewers and maximize those website visits. The easiest way to do this is through an optimized ecommerce landing page.

Marketing

10 Effective Ecommerce Email Marketing Automation Flows

Manually sending emails to your contact list is counterproductive and overwhelming. Thankfully, email automation takes care of these things for you and can be applied to any type of business, no matter how big or small. In this article, we’ll talk about what email marketing automation is and the best email marketing automation flows to set up for your ecommerce business.

Marketing

Cookware Industry: Best Email Marketing Strategies

The growing need for product innovation, safe and sustainable materials, and modern cooking techniques highlights the need for great cookware solutions.This change is reshaping the culinary experience, prompting a closer look at how cookware brands tailor their digital marketing approaches to differentiate themselves and win over customers.

Marketing

15 Best Email Marketing Platforms for Your Ecommerce Store [Free & Paid]

A winning email marketing strategy will put your ecommerce business on the right path but your efforts will be undone if you pick the wrong email marketing platform. Avoid this rookie mistake by finding out the best platform that suits the needs of your business.

Marketing

10 Social Ads Templates to Use for Your Ecommerce Store

If your brainstorming sessions are leaving you without good ideas for your next ad campaign, this list will save you from mental drain. Spend less time finding the next big idea and learn from how other ecommerce brands promote themselves on social media. We’ve come across hundreds of social media ads and email campaigns and have compiled the top templates that several brands use.

Marketing

Perfume Industry: Best Email Marketing Approach

It is important to realize that selling fragrances online is more difficult than selling any other products, given that perfumes are not visual products, but rather rely on sensations, which cannot come across through a screen. How can you promote perfume products that are completely subjective? How can you describe the smell of a perfume and convince people to buy it? Today, we’ll be sharing insights on how the above challenges can be overcome through email marketing and harnessing its effectiveness as an acquisition channel.

Marketing

30 Email Marketing Campaigns Every Ecommerce Brand Should Have

Social media may have gained popularity and influence over the past decade but ecommerce brands should still build a solid email marketing strategy. It’s a big piece of the puzzle in marketing an ecommerce direct-to-consumer business because it’s a highly effective lead-generation tool that builds rapport with your customers and drives sales. In this article, we’ll cover what email marketing is, why it’s crucial for DTC ecommerce brands, and the 30 most effective email marketing campaigns you should be running ASAP.

Marketing

8 Resources to find Email Marketing Inspiration for eCommerce

You can find inspiration anywhere if you know where to look, but when you’re an email marketer, you might not have the time to scour the internet for things to inform your next campaign. That’s why we’ve created this handy list of email marketing inspiration resources for ecommerce brands.

Marketing

10 Newsletter Ideas for the Holidays

The holidays are a great time for marketers to step up their game and produce email campaigns that will connect with their audiences. In this article, we’ve rounded up the best email newsletters to send during the holidays. It’s perfect for your swipe file or your next brainstorming session. Read on for the most sparkling ideas!

Marketing

Mattress and Bed Industry: Email Marketing Best Practices

As the importance of quality sleep and overall well-being is becoming more of a priority for consumers, the mattress and bedding industry has seen significant growth. This has led to the the emergence of DTC sleep brands, which are creating fresh business models, and finding new acquisition channels to sell sleep essentials. These brands strive to offer innovative solutions aligned with the industry's evolution towards enhancing the sleep experience.

Marketing

Ad Marketing Best Practices in the Haircare Industry

To attract their target audience and remove any doubts about buying, haircare brands use paid advertisements incorporating social media trends and collaborations with customers and haircare experts. They also use ads to emphasize their custom product offer to reach a wider audience with different preferences, hair types, and concerns.

Marketing

12 Questions to Ask When Hiring an Email Marketing Agency for Ecommerce

An email marketing agency will help you not just with open and click rates for campaigns; they’ll connect you with your target audience and convert them into customers.

Marketing

Top Ad Marketing Strategies in the Furniture Industry

Paid media have many benefits that make them a great channel for furniture brands to reach potential customers. By showcasing authentic testimonials and design inspiration, highlighting quality craftsmanship, and emphasizing lifestyle benefits, furniture brands can curate customized content that resonates with potential customers, nurturing a sense of connection and distinctiveness.

Marketing

12 Questions To Ask When Hiring an Advertising Marketing Agency for E-commerce

Hiring the best talent is a byproduct of asking the right questions. If you are looking to hire an advertising marketing agency, there are questions you should ask upfront.

Marketing

Best Ads Marketing Strategies in the Underwear Industry

The underwear market is a niche within the fashion industry where we've seen many new DTC brands taking more and more market share against the usual big players of the industry. And to make this happen, they've used advertising strategies that were not traditionally used. Of course, with the role of social media advertising, many things have changed - as it's easier to test hooks, approaches, and creative angles.

Marketing

Ads Marketing Strategies in the Pet Food Industry

The DTC Pet Industry is experiencing rapid growth right now. Why? Well, one reason is that compared to other industries, customer retention rates are higher in the pet industry. Also, the DTC brands trend in this industry is relatively new and there's a whole market still loyal to retailers that new brands can catch and acquire.

Marketing

Haircare Industry: Top Email Marketing Ideas and Examples

Haircare brands have been experiencing significant growth and competition over the past few years, in marketing where retention rates are usually higher than in other industries. With more acquisition and retention channels available for any brand, it's easy to connect with customers. But it's hard to do it the right way. As the needs for haircare are always divided into sub-niches (long, short, dyed, curly, wavy, coiled, straight hair, etc.), there is room for plenty of effective marketing strategies.

Marketing

Furniture Industry: Email Marketing Best Practices

Selling products online that have a high average order value like furniture can be complicated, so it's key to master every acquisition channel, including email. Here, we curated click-worthy email examples from some of the best furniture DTC brands. You'll find campaign inspirations related to promoting their products using creative and modern approaches to visualization, offering expert services, sharing design tips, and more.

Marketing

Underwear Brands: Best Email Marketing Strategies [+ Examples]

Underwear is an interesting market as it evolved a lot during these recent years! It has been sold with fashion arguments and benefits, but also style, and functionality. In order for DTC brands to remain competitive in this growing market, it’s important to understand what’s happening now and how to improve your strategies. Being able to adapt to trends is a great way to effectively reach and engage your target audience.

Marketing

Pet Food Industry: Email Ideas and Best Practices

Pet ownership is continuously rising which means pet products, especially pet food, are booming as well. Pet food brands try to differentiate themselves by introducing new product formulas, expanding their range of varieties, and offering convenient consumption options, revolutionizing the way pet parents purchase and receive their pets' food.

Marketing

9 Best eCommerce Tools For Competitor Analysis

Using some of the best e-commerce tools helps you know exactly who your competitors are, what they do, how they do, the campaigns they run, the target audiences they are trying to reach out to, and more.

Marketing

What to Ask When Hiring an Email Marketing Agency for Your eCommerce?

If you are looking to hire an email marketing agency for your e-commerce business growth, there are certain questions you ask. The answers will make or break just how this relationship will work out with the agency. Here are some of the questions you must ask (print this out, laminate it).

Marketing

Ads Marketing Strategies in the Shoe Industry [Ideas and Examples]

We’ve seen that the shoe industry has changed dramatically and so are the advertising strategies that brands use to promote their products. With more new players entering the scene, advertising is more challenging than ever. If you’re looking for the best ad practices to inspire your next campaign, here’s a compilation you’ll surely find useful.

Marketing

How to Find and Manage eCommerce Paid Ads Marketing Agency

If you’d like to level up your e-commerce efforts, chances are that you’ll not only consider paid advertising (mainly on Google, Facebook, Instagram, and others) but also look out for a paid ads agency. Since not all paid ads agencies are built the same, here’s how to find and manage e-commerce paid ads marketing agencies

Marketing

How to Create an Efficient Content Strategy for eCommerce?

Content marketing is the complete process of turning information into your fuel for marketing. Leading with stories, information, inspiration, tutorials, and “How Tos”. It’s a way for businesses to build familiarity, trust, and turn casual “readers or those who consume content” into lifelong customers.

Marketing

Email Marketing Competitor Benchmarking Intelligence: A Guide

Knowledge is power & knowing what your competitors are doing is one of the best ways to stay ahead of competition as far as email marketing goes. Next step? Going all out to learn who your competitors are, what they do with respect to email marketing, understanding their tactics and strategies, and using what you know to your advantage.

Marketing

Best Ad Strategies in the Coffee Industry

Coffee is a competitive industry - many new players entered the market lately, with new products and new acquisition channels. Now, as a coffee brand, there are plenty of ways that you can engage with your audience and catch their attention - in order to drive sales with paid media marketing. We carefully curated some of the best strategies you can implement for your own brand, always with examples.

Marketing

Email Marketing Strategies in the Shoe Industry [Best Practices & Examples]

The shoe industry has seen a significant number of new players entering the market. With the competition becoming fiercer, the industry has stepped up its e-commerce marketing strategies, particularly focusing on email marketing and social media advertising to differentiate itself and capture consumer attention.

Marketing

Why is Email Marketing Important for eCommerce?

Email marketing is truly powerful, result-oriented, and lends itself well to several aspects of digital marketing that make it indispensable.

Marketing

How to Learn From Your Competitor Ads In eCommerce

While it's important to learn from your competitors, it's also important to be original. Don't just copy what they're doing. Instead, use their strategies as inspiration to create your own unique ad campaigns.

Marketing

Why Hire a Marketing Agency for eCommerce Marketing?

If you are wondering as to why hire a marketing agency for eCommerce marketing, here’s the short answer: people’s productivity makes a difference to your “cash power”. It enables a confluence of the best minds working together towards a common goal.

Marketing

How to Create an Efficient Email Marketing Strategy for eCommerce

Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.

Marketing

Email Marketing Best Practices by Coffee DTC Brands

New Coffee brands are introducing new products, new flavors, new consumption mode - and, in a way, transforming the way people purchase and drink coffee. So, how do these brands adapt their digital marketing strategies to promote their unique offerings - and especially their newsletters communications and email marketing strategy: it’s one of the few channels you can fully own to engage and retain your audience, so we better cherish it!

Marketing

Discover Creative Ideas for Introducing Your Product through Emails Newsletters and Flows

In the fast-growing world of e-commerce, monitoring your competitors' email strategies is crucial to uncover their effective techniques and practices. By analyzing their email communications, including subject lines, content, structure, and customer targeting throughout the year, you can gain valuable insights and stay ahead of the latest trends. However, manually subscribing to multiple newsletters and individually tracking each competitor's email flow is a time-consuming and challenging task.

Marketing

How to Start an Email Strategy For eCommerce

Email Marketing, if you strip everything else from your digital marketing strategy, can be the sole breadwinner in terms of sales and revenue for your ecommerce business.

Marketing

Discover Your E-commerce Competitors with Panoramata: A Step-by-Step Guide

In the highly competitive e-commerce industry, staying informed about your rivals is essential to ensuring the growth and success of your brand. Luckily, it’s possible with Panoramata, a benchmark platform that provides easy and quick access to emails and advertising information for thousands of brands in various industries in one place.

Marketing

What Makes E-commerce Brands Good for Subscription?

Adding a subscription model to e-commerce only makes your brand reign in new customers, helps you make more sales per customer (and hence more revenue per customer), and increases profitability.

Marketing

How to monitor your competitors' activity on an automated dashboard

Every brand wants to succeed and appeal to its audience… and beyond. Truth is… it’s hard - it’s hard in essence, but today, it’s also particularly hard because there are 1000s brands like you trying to do the same thing with the sole goal of engaging with the same audience you’re targeting.

Marketing

How to decide on the right tools (CRM, Platforms & Email marketing)

Unsure how to decide the CRM, e-commerce platforms, and email marketing tools you need for your e-commerce business? These could be big decisions and you are most likely going to be confused with so many options available for each of these tools, systems, and software you’ll need for your business.

Marketing

Maximizing Your Competitor Analysis with Panoramata's Spy Features

In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.

Marketing

Why DTC Brands Fail?

We’ve seen it all - but we wanted in this article to lay down a few reasons we often notice. If you are wondering why DTC brands fail, there are often solid reasons for it.

Marketing

Jewelry Brands - Newsletter Trends and Marketing Best Practices

We reviewed hundreds of brands in the Jewelry Industry to see what are the current trends in email marketing. What are the brands doing right now? What are the new and interesting content they’re delivering to their audience? And what eCommerce best practices can we take home?

Marketing

A Comprehensive Guide to Find Competitors and Analyze Their Ads

In today's fast-paced eCommerce landscape, keeping an eye on your competition is crucial for any brand. By analyzing their advertising strategies, you can gain valuable insights and stay on top of the latest trends and practices.

Marketing

How to Create Your Own Swipe File and Keep the Best and Most Effective Emails and Ads

To compare and analyze brands on Panoramata, you can create a list to group the best emails and/or advertisements of the brands.

Marketing

How to Compare Brands and Create your Benchmark automatically

Our goal here is to make sure your can benchmark your competitors’ digital marketing strategy easily and compare automatically what they’re doing, how many emails they’re sending, how many ads they’re publishing, etc. You can also compare yourself amongst them - so you can see where you stand.

Marketing

Reward Your VIP Customers with These Email Examples

Your VIP customers love your brand and have demonstrated loyalty to your company. If there’s anyone who you owe success to, the VIP segment is on top of the list. How special you treat them means a lot to them, being your brand loyalists.

Marketing

SMS Examples For eCommerce: Short Messages, Big Profits

SMS marketing for eCommerce is one of the fastest ways to reach customers and drive sales.

Marketing

How to Stick To Email Marketing Content Calendar & Thrive

How often should you send emails? How to create email marketing calendars? How to stick to email marketing calendar to the bone?

Marketing

eCommerce Video Ads Script Best Practices: Creating Better Ads, Everytime

More often than not, video ads score better than all other types of ad content, although the only way to know for sure is to test rigorously.

Marketing

What Kind of Ecommerce Reviews Can You Use on Ads?

Ads need angles -- where creativity meets purpose and campaigns meet objectives. The angle you take for ads determines the pitch, the creative concepts, the images and the copywriting after you set your advertising objectives.

Marketing

How to Get First 1000+ Ecommerce Customers Without Spending a Dollar on Ads or SEO

How would you like to get your first 1000+ paying customers quickly and cost-effectively?

Marketing

How Much Should an Ecommerce Website Spend on Facebook Ads

Facebook ads (and now extended to Instagram ads) are hugely popular for eCommerce brands across the popular industries such as fashion, apparel, beverages, and others.

Marketing

How to Use Targeted eCommerce Ads on Social Media for High-end Clients

Better paying customers, high-end clients, repeat customers, repeat customers with a high customer lifetime value -- each of these results is the holy-grail for any eCommerce business

Marketing

10 Best Subject Lines For Bag Brands

Need to boost your email marketing strategies? Here are 10 subject line ideas and examples from popular bag brands that you can try -- the sooner the better!

Marketing

Maximize Your Customer Retention: the example of a Supplements brand Welcome Journey

Cuure is a supplement brand offering customized products and flexibility to their customers - making sure each one can find the right supplement for its budget. Today, we want to feature this brand’s Welcome Journey as we believe it’s the right balance between showing your proposition value, its benefits - and of course your products.

Marketing

Fix your Abandoned Cart issue with this example [Supplements Case Study]

Today, we’ll review Beam Lost Checkout Journey. Why? Because it’s a great example with many different best practices you can pick and implement yourself.

Marketing

20 Proven Campaign Ideas to get more SMS Subscribers (+ Examples)

Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign.

Marketing

Valentine's Day Marketing- Examples of Best Ads and Gift Ideas We Fell in Love with

Consumers today are more intelligent, savvier, and better informed than before. Brands move towards edgier and witty approaches for their Valentine’s Day campaigns. A well-done marketing strategy for this holiday can help you advertise your products and services no matter the industry you belong to (fashion, health & wellness, food, technology, home, etc.).

Marketing

Food Industry Email Subject Lines Inpirations to drive opens

Though food is a primary need and always a must-buy, food brands still need to work hard to gain customers and their loyalty. Same is true when creating newsletters to send to the audience. The email should be as enticing as the food you offer.

Marketing

40 Discount eCommerce & Promotion Ideas (+ Examples)

Are you looking for discount email ideas, promotion ideas, email marketing ideas for sales or promotions?

Marketing

How to Identify Best Performing Competitor Ads?

Learn how to identify best performing competitor ads and you get three birds with one shot: you get to stay in the know about what your competitors are doing, there’s creative inspiration galore, and you’ll never run out of campaign angles and offers you could make while promoting your eCommerce brand.

Marketing

Staff Picks Emails - Marketing Inspiration and Examples

Staff Picks Email is a way to feature your staff's favorite or most used product within your brand which can be appealing to your audience. This is also a great way to introduce your team, your mission, and your project.

Marketing

Email Marketing & Jewelry Brand - A Review for the Holiday Season & BFCM

Email marketing for Jewelry Industry is one of the best practices to reach, inform and engage with your audience. We jsut published a video reviewing the best practices of the industry - using brands emails newsletters such as Ana Luisa, Kimaï and Mejuri, just after Black Friday Cyber Monday (BFCM) and at the peak of the holiday season.

Marketing

How to Adapt your Ecommerce Marketing Strategy by Country

Global eCommerce is the new reality. Your user base, visitors, and customers come from various parts of the world.

Marketing

5 Best Tools For Ecommerce Competitor Analysis

Good brands work hard to get their creative juices flowing and to get campaigns out. Smart eCommerce brands cut the “learning curve” by directly learning from their competitors. Competitor tracking is essential for any eCommerce brand’s success.

Marketing

5 Ways to Detect, Save, Organize and Learn from your Competitors Marketing Strategy

The industry your business operates in is constantly evolving, changing, and growing. From product development to the stories you share; from evolving customer preferences to customer choices that change faster than you can read this.

Marketing

50 Abandoned Cart Email Subject Lines 2023 (Examples & Templates)

Looking for abandoned Cart subject lines? Want to set your automated retargeting emails on fire? Get some ideas from at least different abandoned cart email subject lines that’ll make your non-shoppers come back and buy.

Marketing

Best Websites for Email Design Inspiration in 2023

Are you staring at a blank slate when it comes to email design? Email marketing is critical for eCommerce marketing.

Marketing

How Can I Find My Competitor's Emails and Ads?

If you ever wondered “How to Find My Competitor Emails and Ads”, you are on the right hunt. The fastest way to beat your competition -- as far as eCommerce marketing goes -- is to learn how to track and learn from your competitors. The good news is that there’s a wealth of information available for you if you have the right sources.

Marketing

How to Introduce Someone to your Brand with Email Marketing [Examples & tips]

Welcome email sequences sent out to your new subscribers and/or customers are a fantastic opportunity to make those critical first impressions matter. Automated welcome email sequences help you automate this part of email marketing effectively.

Marketing

How to Write Good Email Ecommerce Newsletters [5 Tips]

Email newsletters have a place in your overall email marketing strategy. This is what good email newsletters help you achieve:

Marketing

100+ Newsletter Examples and Ideas for Ecommerce for 2023

Follow these newsletter examples and ideas for eCommerce email marketing, and you’ll be on your way to getting your creative juices flowing.

Marketing

What Can You Track and Learn From Competitors?

Track and learn from your competitors and you’d put yourself on an effective path. You pick from what’s already working for your competitors. No second-guessing, and there’s no need to reinvent the wheel.

Marketing

Black Friday for Skincare and Personal Care Brands : Marketing Campaign Tips and Examples

As we start the countdown to the busiest shopping day of the year, you’ll definitely get yourself on the “right track” with these examples of email newsletters along with tips and tactics for your own business.‍

Marketing

Black Friday for Fashion Brands : Email Marketing Campaign Ideas and Examples

We wish you the best of luck the eCommerce world has to offer. Along with our good wishes, we are sharing with you this thoughtful list of the latest tactics to promote your Black Friday deals and boost your sales this holiday season. Read on for some really good examples from the Fashion industry brands. Stay tuned for the Personal Care, Home, and other industries in the coming blogs.

Marketing

Supplements Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. We will be generous enough to provide you with examples from some popular Supplement brands we track using the powerful platform Panoramata.

Marketing

World Kindness Day ideas to share with your email subscribers

We believe that as a marketer, you are already committing random acts of kindness daily – by creating memorable customer experiences, by innovating ways to adapt to changing clients' needs, and merely by being sincere to your brand mission. ‍Try these strategies to show love on World Kindness Day and at the same time, inspire goodwill to your email newsletter subscribers.

Marketing

Veterans Day marketing campaign examples to inspire your next move

As a brand, how would you celebrate Veterans Day this year? Whether you are looking for some campaign inspirations or just comparing your deals with other brands in the same/other industries, you can always count on Panoramata for your benchmarking needs.

Marketing

Abandoned Cart Email examples and best practices for the Fashion Industry

We dove into some most popular fashion brands to see how they reach out to their prospective customers when a cart has been left behind. Here, we picked out some fave emails and best practices. All thanks to Panoramata we were able to track their lost checkout journey. We encourage you to read on. Whether you belong to the fashion industry or not, these really help.

Marketing

Halloween marketing ideas to create scary good email campaigns

October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.

Marketing

Sober October email marketing: campaign inspiration and examples

Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.

Marketing

Alcohol and Wine Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

Many alcohol and wine industries are having difficulty in the midst of competition. With the key points we share below, we aim to help combat these challenges.

Marketing

Fall Season guides, inspirations, and examples for your email campaign planning

To shower your September with many marketing insights and good vibes, here are curated examples of Fall Season newsletter emails from brands in different industries. We love to share them straight from our Panoramata eCommerce benchmarking platform to your campaign planning list.

Marketing

Welcome Flow Email examples and best practices for Jewelry Industry

Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let us analyze how they are structured as we show you some great examples from brands we love.

Marketing

Email marketing best practices for Jewelry industry

Today’s post shares some of the email marketing best practices we’ve seen in popular jewelry brands. So if you’re looking for inspiration to make your email campaigns sparkle like diamonds, simply scroll through and enjoy.

Marketing

Heights marketing strategies - social proofs, regular content delivery, sharing conversations

Just like any industry, supplement brands face a lot of challenges in marketing their products and reaching qualified audiences. Let’s take a peek at some clever ways in which Heights has achieved its height today on the market.

Marketing

Pet, Pet Food and Petcare ecommerce marketing strategies - Ideas, Benchmarks and Examples

Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.

Marketing

How to Analyze Email Marketing Strategy and Benchmark Newsletters

Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though.

Marketing

Guide to Transactional Emails & Types of Transactional Emails To Create

Transactional emails are the bread and butter of eCommerce. ‍They are the most important type of email messages you’d ever send -- the endless one-shot automated emails (and sometimes multiple emails) that keep your customers and subscribers in the loop about various aspects of their transactions that matter to them (and your business).

Marketing

Shopify Email Best Practices: How to Use Shopify Email

Picture this: with more than 4 billion email users (and growing), 306 billion emails sent and received, and there’s no denying that your biggest opportunity for eCommerce marketing is inside your customers’ (potential and existing) inbox. If you use Shopify, you have all the tools you’d needSay hello to Shopify Email.

Marketing

Monoware marketing strategies - inspirations for building brand identity, emails and journal content

Today, we'll take you to some interesting marketing styles from Monoware, a tableware brand. Get inspired as you read on - learn how they position their brand to the market, and how they hook their audience with engaging content.

Marketing

Singles' Day deals you can try for your own brand

It is important to create campaign strategies to keep up with the Single's Day hype. Here are some of the popular brands' tactics we compiled for inspiration.