The Pano Marketing Blog

Discover Creative Ideas for Introducing Your Product through Emails Newsletters and Flows

In the fast-growing world of e-commerce, monitoring your competitors' email strategies is crucial to uncover their effective techniques and practices. By analyzing their email communications, including subject lines, content, structure, and customer targeting throughout the year, you can gain valuable insights and stay ahead of the latest trends. However, manually subscribing to multiple newsletters and individually tracking each competitor's email flow is a time-consuming and challenging task.

How to Start an Email Strategy For eCommerce

Email Marketing, if you strip everything else from your digital marketing strategy, can be the sole breadwinner in terms of sales and revenue for your ecommerce business.

Discover Your E-commerce Competitors with Panoramata: A Step-by-Step Guide

In the highly competitive e-commerce industry, staying informed about your rivals is essential to ensuring the growth and success of your brand. Luckily, it’s possible with Panoramata, a benchmark platform that provides easy and quick access to emails and advertising information for thousands of brands in various industries in one place.

What Makes E-commerce Brands Good for Subscription?

Adding a subscription model to e-commerce only makes your brand reign in new customers, helps you make more sales per customer (and hence more revenue per customer), and increases profitability.

How to monitor your competitors' activity on an automated dashboard

Every brand wants to succeed and appeal to its audience… and beyond. Truth is… it’s hard - it’s hard in essence, but today, it’s also particularly hard because there are 1000s brands like you trying to do the same thing with the sole goal of engaging with the same audience you’re targeting.

How to decide on the right tools (CRM, Platforms & Email marketing)

Unsure how to decide the CRM, e-commerce platforms, and email marketing tools you need for your e-commerce business? These could be big decisions and you are most likely going to be confused with so many options available for each of these tools, systems, and software you’ll need for your business. 

Maximizing Your Competitor Analysis with Panoramata's Spy Features

In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.

Why DTC Brands Fail? 

We’ve seen it all - but we wanted in this article to lay down a few reasons we often notice. If you are wondering why DTC brands fail, there are often solid reasons for it. 

Jewelry Brands - Newsletter Trends and Marketing Best Practices

We reviewed hundreds of brands in the Jewelry Industry to see what are the current trends in email marketing. What are the brands doing right now? What are the new and interesting content they’re delivering to their audience? And what eCommerce best practices can we take home?

A Comprehensive Guide to Find Competitors and Analyze Their Ads

In today's fast-paced eCommerce landscape, keeping an eye on your competition is crucial for any brand. By analyzing their advertising strategies, you can gain valuable insights and stay on top of the latest trends and practices.

How to Create Your Own Swipe File and Keep the Best and Most Effective Emails and Ads

To compare and analyze brands on Panoramata, you can create a list to group the best emails and/or advertisements of the brands.

How to Compare Brands and Create your Benchmark automatically

Our goal here is to make sure your can benchmark your competitors’ digital marketing strategy easily and compare automatically what they’re doing, how many emails they’re sending, how many ads they’re publishing, etc. You can also compare yourself amongst them - so you can see where you stand.

Reward your VIP Customers with these Email Examples

Your VIP customers love your brand and have demonstrated loyalty to your company. If there’s anyone who you owe success to, the VIP segment is on top of the list. How special you treat them means a lot to them, being your brand loyalists.

SMS Examples For eCommerce: Short Messages, Big Profits

SMS marketing for eCommerce is one of the fastest ways to reach customers and drive sales.

How to Stick To Email Marketing Content Calendar & Thrive

How often should you send emails? How to create email marketing calendars? How to stick to email marketing calendar to the bone?

eCommerce Video Ads Script Best Practices: Creating Better Ads, Everytime

More often than not, video ads score better than all other types of ad content, although the only way to know for sure is to test rigorously.

What Kind of Ecommerce Reviews Can You Use on Ads?

Ads need angles -- where creativity meets purpose and campaigns meet objectives. The angle you take for ads determines the pitch, the creative concepts, the images and the copywriting after you set your advertising objectives. 

How to Get First 1000+ Ecommerce Customers Without Spending a Dollar on Ads or SEO

How would you like to get your first 1000+ paying customers quickly and cost-effectively?

How Much Should an Ecommerce Website Spend on Facebook Ads

Facebook ads (and now extended to Instagram ads) are hugely popular for eCommerce brands across the popular industries such as fashion, apparel, beverages, and others.

How to Use Targeted eCommerce Ads on Social Media for High-end Clients

Better paying customers, high-end clients, repeat customers, repeat customers with a high customer lifetime value -- each of these results is the holy-grail for any eCommerce business

10 Best Subject Lines For Bag Brands

Need to boost your email marketing strategies? Here are 10 subject line ideas and examples from popular bag brands that you can try -- the sooner the better!

Maximize Your Customer Retention: the example of a Supplements brand Welcome Journey

Cuure is a supplement brand offering customized products and flexibility to their customers - making sure each one can find the right supplement for its budget. Today, we want to feature this brand’s Welcome Journey as we believe it’s the right balance between showing your proposition value, its benefits - and of course your products.

Fix your Abandoned Cart issue with this example [Supplements Case Study]

Today, we’ll review Beam Lost Checkout Journey. Why? Because it’s a great example with many different best practices you can pick and implement yourself.

20 Proven Campaign Ideas to get more SMS Subscribers (+ Examples)

Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign. 

Valentine's Day Marketing- Examples of Best Ads and Gift Ideas We Fell in Love with

Consumers today are more intelligent, savvier, and better informed than before. Brands move towards edgier and witty approaches for their Valentine’s Day campaigns. A well-done marketing strategy for this holiday can help you advertise your products and services no matter the industry you belong to (fashion, health & wellness, food, technology, home, etc.).

Food Industry Email Subject Lines Inpirations to drive opens

Though food is a primary need and always a must-buy, food brands still need to work hard to gain customers and their loyalty. Same is true when creating newsletters to send to the audience. The email should be as enticing as the food you offer. 

40 Discount eCommerce & Promotion Ideas (+ Examples)

Are you looking for discount email ideas, promotion ideas, email marketing ideas for sales or promotions?

How to Identify Best Performing Competitor Ads?

Learn how to identify best performing competitor ads and you get three birds with one shot: you get to stay in the know about what your competitors are doing, there’s creative inspiration galore, and you’ll never run out of campaign angles and offers you could make while promoting your eCommerce brand.

Staff Picks Emails - Marketing Inspiration and Examples

Staff Picks Email is a way to feature your staff's favorite or most used product within your brand which can be appealing to your audience. This is also a great way to introduce your team, your mission, and your project.

Email Marketing & Jewelry Brand - A Review for the Holiday Season & BFCM

Email marketing for Jewelry Industry is one of the best practices to reach, inform and engage with your audience. We jsut published a video reviewing the best practices of the industry - using brands emails newsletters such as Ana Luisa, Kimaï and Mejuri, just after Black Friday Cyber Monday (BFCM) and at the peak of the holiday season.

How to Adapt your Ecommerce Marketing Strategy by Country

Global eCommerce is the new reality. Your user base, visitors, and customers come from various parts of the world.

5 Best Tools For Ecommerce Competitor Analysis

Good brands work hard to get their creative juices flowing and to get campaigns out. Smart eCommerce brands cut the “learning curve” by directly learning from their competitors. Competitor tracking is essential for any eCommerce brand’s success.

5 Ways to Detect, Save, Organize and Learn from your Competitors Marketing Strategy

The industry your business operates in is constantly evolving, changing, and growing. From product development to the stories you share; from evolving customer preferences to customer choices that change faster than you can read this.

50 Abandoned Cart Email Subject Lines 2023 (Examples & Templates)

Looking for abandoned Cart subject lines? Want to set your automated retargeting emails on fire? Get some ideas from at least different abandoned cart email subject lines that’ll make your non-shoppers come back and buy.

Best Websites for Email Design Inspiration in 2023

Are you staring at a blank slate when it comes to email design? Email marketing is critical for eCommerce marketing.

How to Find My Competitor Emails and Ads?

If you ever wondered “How to Find My Competitor Emails and Ads”, you are on the right hunt. The fastest way to beat your competition -- as far as eCommerce marketing goes -- is to learn how to track and learn from your competitors. The good news is that there’s a wealth of information available for you if you have the right sources. 

How to Introduce Someone to your Brand with Email Marketing [Examples & tips]

Welcome email sequences sent out to your new subscribers and/or customers are a fantastic opportunity to make those critical first impressions matter. Automated welcome email sequences help you automate this part of email marketing effectively.

How to Write Good Email Ecommerce Newsletters [5 Tips]

Email newsletters have a place in your overall email marketing strategy. This is what good email newsletters help you achieve:

100+ Newsletter Examples and Ideas for Ecommerce for 2023

Follow these newsletter examples and ideas for eCommerce email marketing, and you’ll be on your way to getting your creative juices flowing.

What Can You Track and Learn From Competitors?

Track and learn from your competitors and you’d put yourself on an effective path. You pick from what’s already working for your competitors. No second-guessing, and there’s no need to reinvent the wheel.

Black Friday for Skincare and Personal Care Brands : Marketing Campaign Tips and Examples

As we start the countdown to the busiest shopping day of the year, you’ll definitely get yourself on the “right track” with these examples of email newsletters along with tips and tactics for your own business.‍

Black Friday for Fashion Brands : Email Marketing Campaign Ideas and Examples

We wish you the best of luck the eCommerce world has to offer. Along with our good wishes, we are sharing with you this thoughtful list of the latest tactics to promote your Black Friday deals and boost your sales this holiday season. Read on for some really good examples from the Fashion industry brands. Stay tuned for the Personal Care, Home, and other industries in the coming blogs.

Supplements Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. We will be generous enough to provide you with examples from some popular Supplement brands we track using the powerful platform Panoramata.

World Kindness Day ideas to share with your email subscribers

We believe that as a marketer, you are already committing random acts of kindness daily – by creating memorable customer experiences, by innovating ways to adapt to changing clients' needs, and merely by being sincere to your brand mission. ‍Try these strategies to show love on World Kindness Day and at the same time, inspire goodwill to your email newsletter subscribers. 

Veterans Day marketing campaign examples to inspire your next move

As a brand, how would you celebrate Veterans Day this year? Whether you are looking for some campaign inspirations or just comparing your deals with other brands in the same/other industries, you can always count on Panoramata for your benchmarking needs.

Abandoned Cart Email examples and best practices for the Fashion Industry

We dove into some most popular fashion brands to see how they reach out to their prospective customers when a cart has been left behind. Here, we picked out some fave emails and best practices. All thanks to Panoramata we were able to track their lost checkout journey. We encourage you to read on. Whether you belong to the fashion industry or not, these really help.

Halloween marketing ideas to create scary good email campaigns

October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.

Sober October email marketing: campaign inspiration and examples

Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.

Alcohol and Wine Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

Many alcohol and wine industries are having difficulty in the midst of competition. With the key points we share below, we aim to help combat these challenges.

Fall Season guides, inspirations, and examples for your email campaign planning

To shower your September with many marketing insights and good vibes, here are curated examples of Fall Season newsletter emails from brands in different industries. We love to share them straight from our Panoramata eCommerce benchmarking platform to your campaign planning list. 

Welcome Flow Email examples and best practices for Jewelry Industry

Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let us analyze how they are structured as we show you some great examples from brands we love.

Email marketing best practices for Jewelry industry

Today’s post shares some of the email marketing best practices we’ve seen in popular jewelry brands. So if you’re looking for inspiration to make your email campaigns sparkle like diamonds, simply scroll through and enjoy.

Heights marketing strategies - social proofs, regular content delivery, sharing conversations

Just like any industry, supplement brands face a lot of challenges in marketing their products and reaching qualified audiences. Let’s take a peek at some clever ways in which Heights has achieved its height today on the market.

Pet, Pet Food and Petcare ecommerce marketing strategies - Ideas, Benchmarks and Examples

Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.

How to Analyze Email marketing Strategy and Benchmark Newsletters

Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though. 

Guide to Transactional Emails & Types of Transactional Emails To Create

Transactional emails are the bread and butter of eCommerce. ‍They are the most important type of email messages you’d ever send -- the endless one-shot automated emails (and sometimes multiple emails) that keep your customers and subscribers in the loop about various aspects of their transactions that matter to them (and your business). 

Shopify Email Best Practices: How to Use Shopify Email

Picture this: with more than 4 billion email users (and growing), 306 billion emails sent and received, and there’s no denying that your biggest opportunity for eCommerce marketing is inside your customers’ (potential and existing) inbox. If you use Shopify, you have all the tools you’d needSay hello to Shopify Email. 

Monoware marketing strategies - inspirations for building brand identity, emails and journal content

Today, we'll take you to some interesting marketing styles from Monoware, a tableware brand. Get inspired as you read on - learn how they position their brand to the market, and how they hook their audience with engaging content.

Singles' Day deals you can try for your own brand

It is important to create campaign strategies to keep up with the Single's Day hype. Here are some of the popular brands' tactics we compiled for inspiration.

Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.

Labor Day email marketing campaign examples

Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.

Tracksmith Marketing Strategy - Their best emails, ads and marketing strategy

Here are some inspiration from Tracksmith marketing strategies - how they connect with the audience, what type of ads and emails they send, and many more to learn from. On your marks, get set, go!

Lululemon Marketing Strategy: A breakdown of best practices on their website, email marketing, and ads

Let’s take a closer look at some of the best marketing practices by Lululemon.

Summer Ads Marketing Ideas you can try

This time, we’re showing you ads from different chosen brands. We hope you’ll get some more tips to build your own campaign.

Back to School: What To Put In Email Marketing Calendars [+ Inspiration & Examples]

Back to School is a prime season for retailers and eCommerce businesses (and the product categories vary from regular school supplies, all the way to electronics, apparel, footwear, and more).

How to Use Repeat Sales Email Sequences [Ideas, Workflows, & More]

The part art and part science aspect of how to use repeat sales email sequences.This is where a wee bit of stickiness, determination, and some care is required (on top of everything else you do to make your email campaigns succeed and work for your business). 

How to Use Comparisons In Email Marketing [Updated for 2023]

When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions. 

Summer Email Marketing Ideas And Templates Ready To Use!

If you can provide helpful advice about planning a summer vacation, you'll be more likely to engage your audience and build brand loyalty. Here are some hot tips.

How to Promote Reviews In Ecommerce Marketing Campaigns [Ads + Emails]

Reviews are pure Gold -- the best thing that ever happened to small businesses and eCommerce businesses.

Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Sit tight and we’ll explore some valuable lessons from Outdoor Voices email marketing strategy and ads.

How to Raise Prices as a Direct to Consumer eCommerce Brand [+ Examples]

Should you learn how to Raise Prices as a DTC (Direct to Consumer) eCommerce Brand? Yes, you should.

How to Spy on ecommerce Competitors

Learning how to spy on eCommerce competitors is one of those smart things you can do to revisit your own marketing strategy.

How to Create an Email Marketing Calendar

How to Create an Email Marketing Calendar with Panoramata in 10 minutes (with examples)

How to use reviews in your ads and emails to increase social proof

Lunar New Year holiday email marketing

The most active brands during Black Friday

No doubt Black Friday is one of the biggest sales for most brands. It is often the busiest shopping day of the year because it kicks off the holiday season. Retailers typically offer huge discounts on a ton of products.We have identified the top 3 most active brands during Black Friday of 2021 based on promotional emails they sent to subscribers.

Fenty Beauty Email Marketing Strategy

If you’re a Rihanna fan, you might have also heard of her beauty brand - Fenty Beauty. This makeup and skincare line is popular for its broad inclusivity across all skin tones.Inside Panoramata, you’ll discover a whole lot of perspective when it comes to brands’ marketing strategies. One of these is email marketing. Now let’s dive into Fenty Beauty’s very own approach to communicating their products, new releases, promotions, and their brand in general.

Best Email Journeys for a Product Launch

It takes a well-defined marketing strategy for your product launch to be successful. Get inspiration from these DTC brands' email journeys.

The 6-step email launch sequence to double your revenue

Here, we list down the 6-step sequence to a powerful email launch campaign. You’d definitely want to apply this method for the next big eCommerce dates to double your revenue.

How to Benchmark an eCommerce Store

On this article, we list down guides to help you benchmark your eCommerce store and to establish it on sound strategy.

How to Analyze Your Competitors Marketing Strategy

Here's a step-by-step guide on how to truly analyze your competitors' marketing strategy.

3 Software Tools For Benchmarking: Strategy Begins With Insights

For your benchmark , these 3 softwares will be useful.

5 Email Campaign Mistakes People Do (& You Shouldn’t)

Here we listed five mistakes that cause businesses to struggle with their email marketing campaign.

5 Advanced Email Marketing Strategies for eCommerce: Do it or Lose it 

Use advanced email marketing strategies to grow your eCommerce business.

How to Launch New Products With Email Campaigns

Launch your new product using email marketing strategies and watch your revenue grow.

How to Write Engaging Subject Lines For eCommerce Email Marketing

Writing a good subject line is very important for your email marketing campaign.