Panoramata started in 2020.
Not from a big vision deck.
From a very real operational problem.
Before 2020, we were a digital marketing agency.
We worked on email marketing, ads, and landing page conversions for all kinds of businesses.
That was the job: results.
To create and execute a marketing strategy properly, we had to understand the market every single time.
What competitors were doing.
What offers were live (and where).
What had changed since last month.
What messages were working on which channel.
What worked for them last Black Friday, and what didn’t.
What they were doing in the US vs. UK vs. Switzerland vs. Canada.
Gmail filters.
Slack channels.
Daily reminders.
Endless screenshots.
Dedicated email adresses.
Notion pages with examples.
Complex AI Zapier n8n workflows.
Nothing was working exactly as we wanted.
We still had to think, maintain, change, fix and replicate our setup. Every day.
Tracking your competitors is not hard to start.
It's hard to do it consistently and usefully.
All this spying takes a ton of time, effort, and organization (that, or your Photos app is just stuffed with random screenshots).
You have to
Done manually, most competitive analysis is either:
Monitoring for monitoring's sake is useless.
Monitoring to find real gaps that drive better decisions?
That was painful, manual and expensive.
Even a couple hours here and there spent checking up on your competitors, that’s time you could be using to dream up and launch new campaigns.
It's been our credo since day one.
The first version of Panoramata solved our own problem at the agency.
Then our clients'.
Then, companies we'd never heard of (and we learned to know them and understand their own challenges too).
Then more.
And here we are: built for marketers who can't afford to guess.
Panoramata grew into a fully remote bootstrapped company, with people based all over the world.
Our support is available 24/7.
What never changed:
We're building the platform you need to track your competitors marketing strategy. A software that:
We don’t chase volume. We chase relevance.
Panoramata exists for teams who:
Still driven by the same problem that started it all, with you
We deliver a marketing intelligence software that is actually useful. So it can help you:
We've keep what you need.
We remove the rest.
You know what we mean - the endless onboarding sessions, the pointless explanations of why you're seeing this or that. We just put all the info you need right there, at your fingertips.
We built this platform for you, marketers
That said, if you think we're missing something - let us know. We're always listening.
