The best SimilarWeb alternative to track your competitors

Platforms like SimilarWeb provide traffic "estimations" about well-known businesses, but nothing to improve your own campaigns directly or understand your competitors' marketing strategy.

Panoramata is a competitor's marketing monitoring platform. Access every asset published by your competitors automatically in one single platform: Emails, Ads, Flows, SMS, Landing pages, SEO, etc.
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mehdi, founder of panoramata
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"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

Panoramata vs. SimilarWeb Comparison

Here are some differences.



Email Marketing Tracking

Track marketing emails send by businesses.

Email Automations Flows Tracking

Track popular flows by business (Cart Abandonment, Welcome, Post Purchase, etc.)

Access Industry Data

Access and compare any brand within its industry.

SMS tracking

Track SMS send by brands in real time

Landing page tracking

Track changes on websites and landing pages used in emails and ads.

Social Ads Tracking

Get newly published ads on social networks, such as Meta, Pinterest, Tiktok, etc.

Inspiration features to get new marketing ideas

Get newly published ads on search networks, such as Google Adwords

Automated Benchmarks and Reportings

Automatically compare brands and their scores.

Brands CRO and SEO insights

Get SEO and CRO insights on each brands.

Traffic sources and referrers breakdown

Have a rough estimation of your competitors' traffic


Request to track a competitor for free

Ask to get the tracking of a competitor for free on the platform.

Search accross all ecommerce marketing assets

Look by any keywords accross all emails, SMS, and ads tracked on the platform.

Access to all the softwares used by brands

Get all the softwares used by any brand tracked on the platform.

No per user billing - flat pricing

Pricing is flat, no surprise. No per user pricing or hidden fees.

Get a customized presentation sent to your email ›

You'll receive a customized presentation and insights about your competitors, sent straight to your inbox.

Let's go!

Your competitive advantage for performance marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & email automations breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks (Meta, Google, Pinterest, Tiktok), monitor the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Wanna keep tab on your competitors?

You no longer need to do it yourself manually, stalk their website like a creepy ex, or remember to visit the ad library the day just before Black Friday.

Even if you do all this stuff and take notes, you’ll probably lose those notes and forget to act on them later.  

We'll do it all for you.

Panoramata shows you everything your competitors are doing, so you can improve your performances and save time.

  • Track your Competitors

    Track your competitors emails, flows, ads, landing pages & SMS automatically on your dashboard.

    Learn more
  • Benchmark and Compare

    Compare companies automatically and against each other. Get real-time data and industry statistics.

    Learn more
  • Email, SMS & Flows Searches

    Track your competitors and search any email, SMS or Flow example you need with the most complete email database search.

    Search and Track Emails
    Search and Track Flows
    Search and Track SMS
  • Ad & Landing Pages Searches

    Track and search for ads creatives and copy (Meta, Tiktok, Google, Pinterest) with one of the largest curated ads database.

    Track Competitors' Ads
    Spy TikTok Ads
    Search Ads Library
  • Track your competitors' funnels

    Explore both ads and landing pages your competitors are using easily and access historical changes and statistics.

    Learn more
  • Save and share marketing best practices

    Save your favourites examples and share them externally or your teammates easily.

    Learn more
  • Curated assets, Inspiration Searches, Marketing Calendar View, Creative Recommandations, etc.

    We offer all the tools you need to finally track your competitors correctly, with collaboration tools so you and and your team can work together.

    Sign up to learn more

Too busy right now?

Remind yourself to come back later via email.

The performance marketing intelligence platform

Monitor your competitors' digital marketing strategy

We track more than 18k companies from all industries and countries — so you can finally understand what your competitors are doing, without wasting the time that you should be strategizing on your own brand looking at your competitors.

We got you covered.


Get access to  live data and trend changes on emails, ads and landing pages

Your inbox is already so full of everything else. You can't possibly expect it to be your competitive advantage tool, but we can be.

Panoramata is your competitive advantage for digital marketing, delivered in your dashboard and to your inbox, 20 times faster than it would take to gather this information yourself.

Get marketing insights on your competitive landscape.

All this brand spying takes a ton of time, effort, and organization.

That, and your Desktop is stuffed with random screenshots.

Even if you only spend a couple hours here and there checking up on your competitors, that’s time you could be using to dream up and launch new campaigns.

So fire yourself from the role of “Competitor Detective”...  and let Panoramata track your competitors FOR you.


Emails, Flows, Ads, Landing Pages, SMS, Softwares, etc.
Monitor your competitors automatically.