Email Inspiration Library

Email marketing examples for ecommerce, with the strategy explained.

Browse ecommerce emails from leading brands. See what they're doing, why it works, and how to adapt the strategy for your own campaigns.

Popular:
+10M ecommerce emails 100+ proven campaign strategies 20+ brand examples per idea

What are you trying to do?

Start with the outcome you want, then explore how leading brands approach it.

Featured collection

Black Friday & Cyber Monday

See how leading ecommerce brands build anticipation, structure offers, create urgency and extend their promotional window around BFCM.

Email campaign ideas

Showing all campaign ideas

Nine West

Mystery Offer—Today Only! 🎁

Sale

24h Mystery Flash Sale

A short window, a hard end time and nothing else in the email.

Nine WestSchoolyard SnacksColor Wow

5+ brand examplesView strategy →
Peloton

4 Reasons You'll Love The Peloton Bike and Bike+

Lifestyle, Social Proof

4 reasons you’ll love …

List the few reasons that actually close the sale.

PelotonGIRModern Fertility

5+ brand examplesView strategy →
Bumble and bumble

Ask a Bb.Pro anything (about hair.)

Branding

AMA - Ask Me Anything

Invite questions and answer them publicly.

Bumble and bumbleThe INKEY ListBlume

5+ brand examplesView strategy →
Hyper Skin

Happy birthday, marcelina! 😍

Customer Relations

Anniversary Together Email

Mark the customer relationship, not the brand milestone.

Hyper SkinBeautyBioStuds

5+ brand examplesView strategy →
Dalci

ICYMI: APRIL FOOL'S DAY SALE

Calendar Holiday, Sale

April Fool’s

A joke product or announcement with a real offer behind it.

DalciUrban StemsBloomscape

5+ brand examplesView strategy →
Typology

AUTUMN: How to protect your skin

Lifestyle

Autumn Cocooning

Move the range indoors for the colder months.

TypologyAesopOrganifi

5+ brand examplesView strategy →
Mansur Gavriel

Back in stock!

Social Proof

Back in Stock

Convert accumulated waitlist demand with a very short send.

Mansur GavrielCadenceRowing Blazers

5+ brand examplesView strategy →
Casper

Back to school made easy.

Calendar Holiday, Sale

Back-To-School Sale

Attach the offer to a restart moment rather than a holiday.

CasperOrganifiCRUDE

5+ brand examplesView strategy →
Glossier

A lot can happen in 6.31 seconds

Social Proof

Before/After

Show customer results instead of describing them in copy.

Glossier54 ThronesSaie

5+ brand examplesView strategy →
Muddy Bites

Our best seller for a reason 😋

Expertise, Social Proof

Best seller for a reason

Explain why the top seller sells.

Muddy BitesAna LuisaFrankies Bikinis

5+ brand examplesView strategy →
Nike

Up to 50% off ends today 🚨

Calendar Holiday, Sale

Black Friday Flow

Sequence the whole promotional window instead of sending one announcement.

NikeMirrorMented Cosmetics

5+ brand examplesView strategy →
Crane Cookware

Blue Monday Discount - 25% off C & S Series

Lifestyle

Blue Monday

A lift-the-mood send on the year’s flattest week.

Crane CookwareForthgladeLazy Oaf

5+ brand examplesView strategy →
Pura Vida Bracelets

BOGO on Bracelets Today ONLY! 🥳

Sale

BOGO

Give volume away instead of margin on a single unit.

Pura Vida BraceletsWild OneHydrant

5+ brand examplesView strategy →
MOB

We’re turning ONE! | Get 20% off

Sale

Brand Birthday

Celebrate the company and let customers share the discount.

MOBBlumequip

5+ brand examplesView strategy →
Alexis Bittar

The Buy More, Save More Event

Sale

Buy More Save More

Tier the discount to the basket rather than the order.

Alexis BittarHomesickChubbies

5+ brand examplesView strategy →
BOOM by Cindy Joseph

A beautiful Boom routine + a special Boom connection? Meet her inside…

Social Proof

Celebrate UGC

Build the email out of customer content.

BOOM by Cindy JosephF MillerRuka

5+ brand examplesView strategy →
Savage X

We ❤️ Our Savage X Community

Branding, Social Proof

Celebrating our Community

Celebrate the people around the brand.

Savage XJune ShineMuddy Bites

5+ brand examplesView strategy →
Ballsy

Last minute gift cards for Christmas Day

Calendar Holiday

Christmas

The main Christmas send.

BallsyTypologyCrossnet

5+ brand examplesView strategy →
Offcourt

🎁 Best Gift for Active Lifestyle 🎁

Lifestyle, Sale

Christmas - Top Gifts

A short list of the season’s best-selling gifts.

Offcourtuncommon goodsCharlotte Tilbury

5+ brand examplesView strategy →
Dossier

Your Monday just got BETTER ⚡️

Social Proof

Comparison Email

Set the product against the alternative the reader already uses.

DossierPelotonO Positiv

5+ brand examplesView strategy →
Corro

Corro Home Collection

Social Proof

Comparison within a collection

Help the reader choose between your own products.

Corroscentbirduncommon goods

5+ brand examplesView strategy →
Blume

We're launching something NEW! 🌟

Stock Management

Countdown to New Product Launch

Build anticipation across several sends before the product can be bought.

BlumeFly by JingAmp Human

5+ brand examplesView strategy →
Rockwear

Happy Birthday henriette! 🎁🎁

Sale

Customer Birthday

A dated, personal reason to send an offer.

RockwearL'Occitane en ProvenceBooks-A-Million

5+ brand examplesView strategy →
Schoolyard Snacks

O.M.G. 😱 CYBER MONDAY IS ENDING SOON!

Calendar Holiday, Sale

Cyber Monday

Restate the offer for everyone who hesitated over the weekend.

Schoolyard SnacksKiehl'sRuggable

5+ brand examplesView strategy →
Helix Sleep

EARLY ACCESS - BLACK FRIDAY

Calendar Holiday, Sale

Early Access Black Friday

Turn a standard promotion into an exclusive event by opening it to subscribers first.

Helix SleepOlive & JuneClmbr

5+ brand examplesView strategy →
Undercover

What is Organic Cotton GOTS?

Branding, Expertise

Ecological Pledge

State an environmental commitment and the evidence for it.

UndercoverLeaf ShaveA Good Company

5+ brand examplesView strategy →
Skims

Forget what you know about shapewear…

Expertise

Engage about a problematic

Open a conversation about the problem the product solves.

SkimsCasperKiehl's

5+ brand examplesView strategy →
Muddy Bites

Enjoy your weekend, fam!

Lifestyle

Enjoy your Weekend

A light, low-commercial send that keeps the list warm.

Muddy BitesAllplantsFacetory

5+ brand examplesView strategy →
Three Ships

Dream FAQ's Answered 👉 Inside!

Social Proof

FAQ

Answer the questions that stall a purchase.

Three ShipsJinxGymshark

5+ brand examplesView strategy →
Beardbrand

Not all dads have beards…

Calendar Holiday, Sale

Father’s Day

Gift ideas for a harder-to-shop-for recipient.

BeardbrandNikeNeuro

5+ brand examplesView strategy →
Glossier

Reviews are in!

Social Proof

Featured Reviews for a specific product

Let reviews of one product make the case for it.

GlossierSand & SkyTula

5+ brand examplesView strategy →
Buffy

The reviews are in!

Social Proof

Featured Reviews for a whole collection

Let ratings across a collection carry the product claim.

BuffyInside WeatherParade

5+ brand examplesView strategy →
Parade

The reviews are in—”the coziest thing I’ve ever worn” 🧸

Social Proof

Feature your Customers

Put named customers at the centre of the email.

ParadeStixSienna Naturals

5+ brand examplesView strategy →
American Airlines

American Airlines Reports First-Quarter 2022 Financial Results

Calendar Holiday

First Quarter Review

Report the quarter back to the customer.

American AirlinesOpen SpacesLetterfolk

5+ brand examplesView strategy →
Ballsy

When you want trim and tidy

Expertise

____ for when you ____

Match products to moments rather than to categories.

BallsyStixRecess

5+ brand examplesView strategy →
Our Place

The Dish: October Edition

Calendar Holiday

Fourth Quarter Review

Close the year with results and thanks.

Our PlaceGymsharkSkims

5+ brand examplesView strategy →
Organifi

Shipping: free ✨ 48 hours

Sale

Free Shipping these 2 days

Remove the friction that kills carts without discounting the product.

OrganifiStixNick's Ice Creams

5+ brand examplesView strategy →
Elemis

This Gift Card Will Make Her Day 💌

Lifestyle

Gift Card

Sell the decision, not the product, to an undecided gifter.

ElemisSummersaltHaleys

5+ brand examplesView strategy →
JustWears

Gift Guide for Your Guys

Lifestyle, Sale

Gift Guide

Curate by recipient rather than by product category.

JustWearsBaboon To The Moon

5+ brand examplesView strategy →
Overtone

Who doesn't love a freebie?

Sale

Golden Ticket

Reward orders with a surprise freebie instead of a discount.

OvertoneKinshipMaryRuth Organics

5+ brand examplesView strategy →
Facetory

Facial oil hacks you didn't know 👀

Expertise, Lifestyle

______ hacks

Share quick, practical tips that use the product.

FacetoryColourPopSoylent

5+ brand examplesView strategy →
ColourPop

Ran out of time?! ⏰😱

Calendar Holiday, Sale

Halloween

A playful seasonal send with room for creative risk.

ColourPopbusy coSchoolyard Snacks

5+ brand examplesView strategy →
Briogeo

Our commitment to clean hair 💜

Expertise

Here’s why we _____

Explain a decision the brand made and why.

BriogeoWestern RiseBlume

5+ brand examplesView strategy →
Native

"My Coworker Threatened to Call the Department of Sanitation. Not Anymore..." & Other Hilarious Reviews

Social Proof

Hilarious Reviews about your range

Use the funniest real reviews as the creative.

NativeBehaveThe Perfect Jean

5+ brand examplesView strategy →
Kit & Kin

Your holiday essentials 🌴

Lifestyle

Holidays Essential

A short list of what the season actually requires.

Kit & KinM.M. LaFleurFable

5+ brand examplesView strategy →
Eight Sleep

Learn how the Pod works

Expertise, Social Proof

How _____ did ______

Walk through how a customer or the brand achieved a result.

Eight SleepBlumeLumen

5+ brand examplesView strategy →
Typology

DUO: A gift for both of you

Social Proof

Iconic Duo - Your Must Have Bundle

Pair the two products customers already buy together.

TypologyTulaSavage X

5+ brand examplesView strategy →
Oribe

Imagine Invincible Hair

Lifestyle

Imagine _____

Sell the scene the product belongs to.

OribePillow TalkParade

5+ brand examplesView strategy →
Baboon To The Moon

THE NEWEST PRINT INSPIRED BY NYC

Social Proof

Inspired by _____

Show the reference behind a product or collection.

Baboon To The MoonM.M. LaFleurLululemon

5+ brand examplesView strategy →
Rowing Blazers

Happy International Women's Day!

Calendar Holiday

International Women Rights Day

Mark the day with substance rather than a discount.

Rowing BlazersColumbia SportswearMVMT Watches

5+ brand examplesView strategy →
Lesse

Ask An Aesthetician: how to fade dark spots?

Expertise

Let’s Ask an Expert

Answer real customer questions with a named specialist.

LesseEtsyHuel

5+ brand examplesView strategy →
Kiehl's

Results From Our Top Serums

Social Proof

Let’s see the results

Publish outcomes from a study, trial or customer panel.

Kiehl's54 ThronesAlya Skin Australia

5+ brand examplesView strategy →
Floom

4 tips on how to use dying roses 🥀

Lifestyle

Lifestyle Tips

Advice around the product’s context rather than the product.

FloomAlo YogaSunday

5+ brand examplesView strategy →
Standard Dose

150 loyalty points just for you 🥳

Customer Relations

Loyalty Program

Introduce the programme and what it is worth.

Standard DoseH&MOlive & June

5+ brand examplesView strategy →
Salata

See your rewards status

Customer Relations

Loyalty Program Status

Use an unspent balance as the reason to come back.

SalataSaladworksCorro

5+ brand examplesView strategy →
Tata Harper

Must-Haves For Fresh, Youthful Eyes ✨🌱

Branding, Social Proof

Meet our Must Haves

A short edit of the products the brand stands behind.

Tata HarperLookieroClinique

5+ brand examplesView strategy →
Hanni

meet the hanni team, yay 🤩

Branding, Social Proof

Meet the team

Put faces to the brand.

HanniSnifYouth To The People

5+ brand examplesView strategy →
Goop

💛 the Mother’s Day gift guide

Calendar Holiday, Sale

Mother’s day

Gifting emails for a sensitive occasion.

GoopBOOM by Cindy JosephDermalogica

5+ brand examplesView strategy →
Blume

Blume Mystery Boxes are HERE 🎁

Sale

Mystery Pack

Sell a curated unknown instead of a specific product.

BlumeRuggableMented Cosmetics

5+ brand examplesView strategy →
Frank Body

5 retinol myths.

Expertise

Myths Busting

Correct a category belief, then position the product as the answer.

Frank BodyFig.1Semaine

5+ brand examplesView strategy →
Columbia Sportswear

🧨 4th of July Sale starts now! 🧨

Calendar Holiday, Sale

National Celebration

Use a national holiday as the promotional hook.

Columbia SportswearMilk BarGhia

5+ brand examplesView strategy →
Beardbrand

Awesome beards don’t just happen

Sale

New here?

Orient a new subscriber with a guided route into the range.

BeardbrandSoylentHungryroot

5+ brand examplesView strategy →
ColourPop

JUST-DROPPED! Double Shift Face Cleanser for soft skin 🤩

Stock Management

New Product Drop

One hero product, one decision, no competing links.

ColourPopOuterBlume

5+ brand examplesView strategy →
Standard Dose

Your New Year’s Eve survival kit

Calendar Holiday

New Year Eve

Close the year with the brand’s voice, not an offer.

Standard DoseHoneyloveGoop

5+ brand examplesView strategy →
Chomps

Take a Hike with Chomps! ⛰️

Lifestyle

Organize a contest

Trade a prize for participation and reach.

ChompsOnnitSupply

5+ brand examplesView strategy →
Amp Human

Our mission never stops.

Expertise

Our mission

Give a reason to prefer you that a competitor cannot copy.

Amp HumanKiehl'sSaie

5+ brand examplesView strategy →
Allbirds (US)

The Press Is Buzzing About Our Run Apparel

Social Proof

Press Featured Articles

Borrow credibility from publications the customer already trusts.

Allbirds (US)GhiaOuter

5+ brand examplesView strategy →
Parachute Home

Layering 101

Expertise

Problematic 101

Teach the problem before selling the solution.

Parachute HomeRuggableSkims

5+ brand examplesView strategy →
Manta Sleep

[MANTA PRO] Out of stock

Stock Management

Product is Out of Stock

Turn a sold-out product into a waitlist signup.

Manta SleepMade InCrabtree & Evelyn

5+ brand examplesView strategy →
Our Place

Selling Out: Lavender 🔮

Stock Management

Product is Selling out

Report real inventory pressure instead of manufacturing urgency.

Our PlaceBuffyscentbird

5+ brand examplesView strategy →
Kiehl's

You’re invited to The Kiehl’s Blog

Branding, Social Proof

Promote your Blog

Use the newsletter to circulate owned content.

Kiehl'sOhneSons

5+ brand examplesView strategy →
Allplants

Take Our Quiz 🕹️

Branding, Expertise

Quiz

Replace a catalogue with a short quiz that ends in one recommendation.

AllplantsFrank BodySurely

5+ brand examplesView strategy →
uncommon goods

Outdoor fun season’s coming! 🌞

Lifestyle

Ready for outdoor?

Prepare the customer for the first warm weekend.

uncommon goodsStance SocksRuggable

5+ brand examplesView strategy →
NO BULL

Refer a friend and earn free gear.

Customer Relations

Referral

Turn one happy customer into a channel with a two-sided reward.

NO BULLWeezieJambys

5+ brand examplesView strategy →
Western Rise

Let's get social

Branding, Social Proof

Remind your Socials

Move subscribers to the channels where they stay engaged.

Western RiseStance SocksBite

5+ brand examplesView strategy →
Peloton

A New Year’s Resolution You Can Keep

Calendar Holiday

Resolutions for the new Year

Attach the product to a January intention.

PelotonCasperDecathlon

5+ brand examplesView strategy →
Bumble and bumble

The hair-plumping routine Pros swear by.

Expertise

____ save the day

Frame the product as the fix for a specific bad day.

Bumble and bumbleMented CosmeticsTula

5+ brand examplesView strategy →
Skims

Bundle and Save on Cozy!

Sale

Save with our Bundles

Sell a routine instead of a product so the basket grows without a deeper discount.

SkimsWeezieMirror

5+ brand examplesView strategy →
Semaine

What to Eat on Your Period (for less pain)

Social Proof

Scientific Proof

Answer "does this category even work?" with study results.

SemaineApollo NeuroscienceGlossier

5+ brand examplesView strategy →
Jones Road Beauty

Our June Monthly Recap

Calendar Holiday

Second Quarter Review

Mid-year recap of products, wins and what is next.

Jones Road BeautyThree ShipsNO BULL

5+ brand examplesView strategy →
Nuxe

Singles' Day : -25% pendant 24h

Sale

Singles Day

Use the 11.11 moment as a promotional reason in its own right.

NuxeFashion NovaSulwhasoo

5+ brand examplesView strategy →
Homethings

Sneak peak at our new Thing 🧚‍♂️

Branding, Stock Management

Sneak Peak

Show subscribers what is coming before it is on sale.

HomethingsCloveGenusee

5+ brand examplesView strategy →
Vivo Barefoot

Thousands of reasons. One big Vivo thank you.

Branding, Expertise

Social Pledge

Commit publicly to a social position and report on it.

Vivo BarefootThe INKEY ListOhne

5+ brand examplesView strategy →
Recess

spring cleaning

Lifestyle

Spring Cleaning

Use the reset instinct to sell replacement and refresh.

RecessSkimsGlossier

5+ brand examplesView strategy →
Onnit

Staff Picks: How The Onnit Team Stays Optimized

Branding, Social Proof

Staff Picks

Let the team recommend their own favourites.

OnnitOhneMarine Layer

5+ brand examplesView strategy →
TWOTHIRDS

New Loungewear For Summer

Lifestyle

Summer - Prep your Vacations

Bundle the range around a trip.

TWOTHIRDSAwayEND. Clothing

5+ brand examplesView strategy →
Italic

Summer solstice.

Lifestyle

Summer Solstice

Mark the longest day with a seasonal edit.

ItalicGood MylkAurate

5+ brand examplesView strategy →
Aurate

TEXT US FOR GOLD

Sale

Text us

Move the relationship to SMS with a single opt-in ask.

AurateRen SkincareOlipop

5+ brand examplesView strategy →
Birthdate

TGIF

Lifestyle

TGIF

A Friday send that trades on the mood, not the product.

BirthdateAlgenistForever Unique

5+ brand examplesView strategy →
Hungryroot

"Makes everything so much easier"

Social Proof

The people have spoken

Report what customers voted for or bought most.

HungryrootFront Of The PackCoop

5+ brand examplesView strategy →
Soylent

July is almost over DON’T MISS OUT...

Calendar Holiday

Third Quarter Review

Autumn recap ahead of the peak season.

SoylentThree ShipsOlipop

5+ brand examplesView strategy →
Dose

4 Doses. 4 ways to change your life.

Social Proof

This could be you

Cast the reader into a customer story.

DoseFacetoryThe Nue Co

5+ brand examplesView strategy →
Dossier

Try it for yourself🤩

Expertise, Social Proof

Try _____ for yourself

Invite the reader to test the claim rather than believe it.

DossierWeaveIKÓ

5+ brand examplesView strategy →
Elemis

Last Days! Enter to Win our V-Day Giveaway! ❤

Calendar Holiday, Sale

Valentine’s Day

Sell a deadline as much as a product.

ElemisFloomStryx

5+ brand examplesView strategy →
Dermaflash

VIP Early Access: 20% OFF + FREE SHIPPING

Sale

VIP Members Sale

Price a segment differently and say so.

DermaflashOpen SpacesSnow Days

5+ brand examplesView strategy →
Fenty Beauty

Hey isiah! We’re missin’ you...

Sale

We’ve missed you

Re-open the relationship with acknowledgement before an incentive.

Fenty BeautyImmiStance Socks

5+ brand examplesView strategy →
Good Boy

A Note From Our Founders.

Branding

Where the brand is coming from

Use a founder’s letter to say something a campaign email cannot.

Good BoyBon Parfumeur ParisElvie

5+ brand examplesView strategy →
Blume

Check us out IRL 🤩

Social Proof

Where you can find us

Tell subscribers where the brand is stocked or appearing.

BlumeGlossierOpen Spaces

5+ brand examplesView strategy →
maniko-nails

❄️ Winter is coming ❄️

Lifestyle

Winter’s coming

Reposition the range for the coming season.

maniko-nailsHappy SocksTWOTHIRDS

5+ brand examplesView strategy →
Josie Maran

A Free Gift To Celebrate the Winter Solstice

Lifestyle

Winter Solstice

A quiet seasonal marker with a ritual angle.

Josie MaranMoon JuiceTrust Fund Beauty

5+ brand examplesView strategy →
Color Wow

From “hair insecurity” to “hair influencer”

Social Proof

______ with @______

Co-sign the product with a creator or partner.

Color WowLinzi ShoesEtsy

5+ brand examplesView strategy →
Kopari

Year in review

Branding, Lifestyle

Year in review

Summarise the year for the brand and its customers.

Koparidr. JartMarine Layer

5+ brand examplesView strategy →
GLO Science

A BRILLIANT smile is just 8 minutes away…

Social Proof

You’re 10 minutes away to…

Quantify how little effort the result takes.

GLO ScienceBumble and bumbleDecathlon

5+ brand examplesView strategy →
Ten Thousand

Why we exist.

Branding

Your Main Proposition Value

State the reason to choose this brand before asking for an order.

Ten ThousandBlack Rifle CoffeeEmpathy wines

5+ brand examplesView strategy →

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