The most loved Mailcharts alternative for ecommerce marketers

Standard email tracking platforms like Mailcharts give you standard emails data about well-known businesses. We love them, but we're different. Panoramata gives you a true benchmarking & competitor monitoring platform specifically built for ecommerce, with more marketing data: Emails of course, but also SMS, Social ads, Search ads, Landing pages, Catalogs, SEO, etc.
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mehdi, founder of panoramata
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"I feel like I'm saving a day a week.
I don't miss anything anymore."

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"

"It's way easier to plan any big campaign like Black Friday."

Panoramata vs. Mailcharts Comparison

Yes, there are differences between the two tools. Here are a few of them.



Email Marketing Tracking

Track marketing emails send by businesses.

Journey/Flows/Sequences Tracking

Track popular flows by business (Cart Abandonment, Welcome, Post Purchase, etc.)

Access Industry Data

Access and compare any brand within its industry.

SMS tracking

Track SMS send by brands in real time

Landing page tracking

Track changes on websites and landing pages used in emails and ads.

Social Ads Tracking

Get newly published ads on social networks, such as Meta, Pinterest, Tiktok, etc.

Search Ads Tracking

Get newly published ads on search networks, such as Google Adwords

Automated Benchmarks and Reportings

Automatically compare brands and their scores.

Brands CRO and SEO insights

Get SEO and CRO insights on each brands.

Custom competitive reporting

Get custom reportings on a set of competitors you can define.

Request to track a competitor for free

Ask to get the tracking of a competitor for free on the platform.

Search accross all ecommerce marketing assets

Look by any keywords accross all emails, SMS, and ads tracked on the platform.

Access to all the softwares used by brands

Get all the softwares used by any brand tracked on the platform.

No per user billing - flat pricing

Pricing is flat, no surprise. No per user pricing or hidden fees.

Too busy right now?

Remind yourself to come back later via email.

Your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Wanna keep tab on your competitors?

You no longer need to do it yourself manually, stalk their website like a creepy ex, or remember to visit the ad library the day just before Black Friday.

Even if you do all this stuff and take notes, you’ll probably lose those notes and forget to act on them later.  

We'll do it all for you.

Panoramata shows you everything your competitors are doing, so you can improve your performances and save time.

  • Monitor Brands & Competitors

    Track your competitors emails, flows, ads, landing pages, tech stack & SMS automatically on your dashboard. You'll never miss anything again.

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  • Benchmark and Compare

    Compare brands automatically and against each other. Get real-time data and industry statistics.

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  • Email, SMS & Flows Searches

    Search any email example you need with the most complete e-commerce email search. And to be even more complete, you can now do the same with SMS and Flows as well.

    Learn more
  • Ad & Landing Pages Searches

    Search for ads creatives and copy with one of the largest curated ads database. Access also the largest landing page directly, with historized changes.

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  • Curated assets, Inspiration Searches, Marketing Calendar View, Creative Recommandations, etc.

    We offer all the tools you need to finally track your competitors correctly, with collaboration tools so you and and your team can work together.

    Sign up to learn more

The ultimate ecommerce benchmarking tool

Monitor your competitors' digital marketing strategy

We track thousands of DTC brands from all industries, covering many niches and countries — so you can finally understand what your competitors are doing, without wasting the time that you should be strategizing on your own brand looking at your competitors.

Tired of subscribing to 100s of newsletters, reading every email and trying to mimic best practices? And then doing it all over again when it comes to rolling out new ads or website updates.

We got you covered.


Get access to extensive live data and trend changes on emails, ads and landing pages

Your inbox is already so full of everything else. You can't possibly expect it to be your competitive advantage tool, but we can be.

With Panoramata, you can go beyond social networks to track your competitors: monitor newsletters, flows, ads, landing pages, SMS, tech stack and much more.  It's your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox, 20 times faster than it would take to gather this information yourself.

Get marketing insights on your competitive landscape.

All this brand spying takes a ton of time, effort, and organization.

That, and your Desktop is stuffed with random screenshots.

Even if you only spend a couple hours here and there checking up on your competitors, that’s time you could be using to dream up and launch new campaigns.

So fire yourself from the role of “Competitor Detective”...  and let Panoramata track your competitors FOR you.


Monitor competitors efficiently.
Start today.