The Jewelry industry have seen new players entering the market these last few years: with Direct-To-Consumer players selling directly online. Email Marketing and Social ads are the go-to-market for these digital-native brands - with some tactics unique to the industry.
In this report, we analyze and compare how brands in the jewelry industry are performing, their email marketing strategy, how they use ads and which kind of creative they prioritize.
We reviewed dozens of brands practices to find the right examples for email marketing and advertising - so we got you covered with these best practices by Jewelry brands.
The Jewelry industry usually have a higher Average Order Value, a lower Repeat Rate, and a more diversified product catalog. So Email Marketing and Social Media Advertising are key channels for acquisition and retention. When all ecommerce stores are struggling against rising acquisition costs on paid channels and an increasingly "cookieless" digital landscape, owned channels like email marketing are even more crucial.
In this Jewelry E-commerce Marketing Review, we will analyze and compare how brands in the jewelry industry are performing in terms of their digital marketing strategy, their email marketing usage, and how they use ads in their acquisition strategy.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.