The direct-to-consumer business model has experienced a huge spike in recent years. Digital native brands are rivaling big names showing how ecommerce has leveled the playing field. Baby and kids brands are no exception and are enjoying this rise in online sales.
However, succeeding in ecommerce takes a lot of know-how, especially in a competitive industry like baby and kids products, which is why we’ve put together this marketing playbook to guide you through the latest practices followed by notable baby and kids companies.
We reviewed dozens of baby and kids brands’ practices to find the best examples for email marketing and advertising in this unique industry, ensuring you get the freshest and most detailed information you need to scale your baby and kids brand.
The baby and kids industry is booming and new entrants are heightening competition amongst these brands. Even stores that used to only have a small selection of baby products are now holding dedicated areas to a baby and kids section. Birth rates rise and fall but the demand for these products holds steady.
Trends naturally affect this industry, like any other. Parents are interested in functional designs, statement pieces, stylish choices, and a higher standard of safety. Multifunctional products are a huge draw, as is skincare made for sensitive skin and featuring organic or natural ingredients.
Parents are more careful about safety and want designs and materials that prioritize their baby’s well-being and protection. This is especially true for baby bottles and travel systems.
Baby and kids brands should also consider how they integrate social proof in their marketing strategies as parents are more likely to compare reviews from different sources before making a purchase.
Paying attention to this and adapting to the consumer demands unique to the industry will bring greater chances of success.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
