The direct-to-consumer business model has experienced a huge spike in recent years. Digital native brands are rivaling big names, which shows how ecommerce has leveled the playing field. Bath and bodycare brands are no exception and are enjoying this rise in online sales.Â
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However, succeeding in ecommerce takes a lot of know-how, especially in a competitive industry like bath and body care, which is why we’ve put together this marketing playbook to guide you through the latest practices followed by notable bath and body care companies.
We reviewed dozens of bath and body care brands’ practices to find the best examples for email marketing and advertising in this unique industry, ensuring you get the freshest and most detailed information you need to scale your bath and body care brand.Â
Bath and body care is a wide category that falls under skincare but includes bath necessities such as razors, massage rollers, deodorants, and hair removal products. It’s a competitive industry, which makes effective ecommerce marketing essential to stand out.Â
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Driving customer loyalty, building engagement, growing revenue, and increasing average order value are some of the challenges that bath and body care brands encounter. To thrive, they need to understand their target market, their value proposition, and their competitors.Â
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Content and email marketing help to remove buyers’ hesitations by educating them about the products on offer and presenting them as a solution to pain points. The key is to focus on benefits, not features.
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Audiences also appreciate transparency from bath and body brands. Being transparent about your manufacturing process and ingredients will earn potential customers’ trust.Â
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Social media is another important piece of the puzzle. User-generated content and social proof work well when advertising on platforms like Facebook and Instagram. Social proof appeals to buyers who compare reviews from different sources before purchasing.Â
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Paying attention to these trends and adapting to the consumer demands unique to the industry will bring greater chances of success.Â
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
