The direct-to-consumer business model has experienced a huge spike in recent years. Digital native brands are rivaling big names, which shows how ecommerce has leveled the playing field. Bike brands are no exception and are enjoying this rise in online sales.Â
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However, succeeding in ecommerce takes a lot of know-how, especially in a competitive industry like bicycles, which is why we’ve put together this marketing playbook to guide you through the latest practices followed by notable bike companies.
We reviewed dozens of bike brands’ practices to find the best examples for email marketing and advertising in this unique industry, ensuring you get the freshest and most detailed information you need to scale your cycling brand.Â
In recent years, there has been a boom of hobbyists interested in bicycles and cycling paraphernalia. These include four-wheel bikes for kids, top-notch cycling machines for serious riders, and road or e-bikes for city commuters.Â
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The demand is understandably huge, especially with a growing focus on sustainability and active living. Most potential bike customers will be looking online for their next purchase so a digital presence made up of effective ecommerce marketing strategies is of the essence.
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To thrive, bike brands need to understand their target market, their value proposition, and their competitors.Â
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Content and email marketing help to remove buyers’ hesitations by educating them about the products on offer and presenting them as a solution to pain points. The key is to focus on benefits, not features.
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Social media is another important piece of the puzzle. User-generated content and social proof work well when advertising on platforms like Facebook and Instagram. Social proof appeals to buyers who compare reviews from different sources before purchasing.Â
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Paying attention to these trends and adapting to the consumer demands unique to the industry will bring greater chances of success.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
