BBrightleafHigh
Black Friday started five weeks early
25% off sitewide with a countdown banner. Last year they started on 14 November.
Start with what changed. Add the evidence, explain why it matters, and decide who does what next.
Write each section yourself, or ask your agent for a first draft. The structure is the same.
The three moves that matter most. A busy reader can stop here.
Panoramata's weekly AI summary drafts this
Every change by competitor and channel: site, pricing, email, ads, social.
Panoramata captures every asset automatically
Rate each move as a high, medium or low threat, or an opportunity.
Competitor scoring shows who's speeding up
Decisions and actions, each with an owner and a due date.
Share the evidence straight from Panoramata
Where to look every week, and how long each check takes by hand.
Replaced entirely by your tracking rulesStart with what changed. Add the evidence, explain why it matters, and decide who does what next.
Write each section yourself, or ask your agent for a first draft. The structure is the same.
Here’s a filled-in report for a fictional skincare brand. Use it to build your own, or show it to your agent so it knows what you’re expecting.
Prepared for the growth team by Sam, CRM lead
Three moves at most. Quiet week? Say so in one line.
25% off sitewide with a countdown banner. Last year they started on 14 November.
Their starter bundle now undercuts ours by £4, and the product page leads with price.
No active Meta ads since Tuesday. Cheaper auctions for the audiences we share.
One row per change. Always link the evidence.
| Competitor | Channel | What changed | Impact | Evidence |
|---|---|---|---|---|
| BBrightleaf | 3 promo emails in 4 days (usually 1 a week). Subject lines lead with "early access". | High | 3 emails | |
| BBrightleaf | Website | Homepage hero replaced with a 25% off countdown. | High | Screenshot |
| BBrightleaf | Website | New referral page: give £10, get £10. | Low | Page |
| KKettle & Co | Prices | Starter bundle £35 → £29. Other bundles unchanged. | Medium | Before / after |
| KKettle & Co | Ads | 4 new Meta ads, all UGC video, all pushing the £29 bundle. | Medium | 4 ads |
| HHalden | Ads | All Meta ads paused (12 active last week). | Opportunity | Ad library |
| HHalden | Social | Posting dropped from daily to twice this week. | Low | Profile |
Green means better for you, red means worse. Never change the scale mid-quarter.
Could cost you revenue or customers in the next 30 days. Needs a decision this week.
Worth watching. Discuss it if it repeats next week or another competitor copies it.
Low: log it, move on. Opportunity: a gap you can use, so give it an owner.
"Monitor" is not an action.
Times are per week, for three competitors.
With Panoramata, the checking happens automatically. You only spend the 30 minutes on "So what".
You don't know how you should benchmark your competitors?
Look no further: this spreadsheet will aid you in benchmarking your business against the competition, spotting weaknesses and opportunities, and determining where to focus your efforts.
See your performance and ranking at a glance and adjust your marketing strategy accordingly.
You probably already track your competitors somehow. A Slack channel of screenshots, a shared inbox full of their newsletters, a Notion page nobody has opened since spring. Starting isn't the hard part. Doing it every week, and turning it into decisions, is.
A weekly report fixes both. It gives the work a deadline, and it forces every observation through one question: does this change what we do?
Tracking your competitors is not hard to start. It's hard to do it consistently and usefully.
Start with three. Five at most. A report covering ten brands is a list, not an analysis.
Put them in the report header and keep the list fixed for at least a quarter, so week-to-week changes stay comparable.
If you’re doing it yourself, start with three competitors. Collect their emails, ads and offers. Log what changed, then decide what deserves a response.
Working with your AI agent? Give it the template, the period you’re reviewing and your examples. Ask it to draft the report and link to its sources.
Then read what comes back. Check the claims, challenge the recommendations, and choose what your team should actually do.
Pick Excel, Figma or Notion. Add your competitors and start with the example. The prompts are there if you want your agent to help.
Before you or your agent can write the report, you need to know what your competitors have been doing.
We’re making this report available for free to everyone thanks to the capabilities of Panoramata.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find inspiration based on what the best companies are doing.
A short summary of the most important moves, a log of every change by competitor and channel, an impact rating for each, and a list of actions with owners. This template has all four, plus a checklist of where to look.
Start with three: a direct rival, a price challenger and a brand you learn from. Past five, the report turns into a list instead of an analysis.
Anyone who makes decisions it could change, usually marketing, product, sales leadership and the CEO. Paste the summary into the message so they don't have to open anything.
Yes. Enter your email and you'll get the Excel, Figma, Notion and AI prompt resources.
No. You can fill in every section yourself. The prompts are optional.
Yes. Give it the template, prompts and examples you want analysed. Ask for a draft, then check the sources and conclusions before sharing it.
No, it helps you put the report together. You still need to collect the information yourself, use an agent with access to those sources, or get it through Panoramata.
Break down a rival's launch across every channel on one page.
Log every competitor price move and spot the pattern before your customers do.
