Eyewear is a functional accessory that is a necessity for some people but it can also be a form of stylistic expression. From sunnies to eyeglasses, there’s a plethora of eyewear options for the modern consumer. Luxury and brick-and-mortar brands have dominated this corner of the market but more direct-to-consumer brands are stepping into the limelight. This begs the question: How can ecommerce eyewear businesses have a slice of the pie and reach their target audience online?Â
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That’s what we wanted to find out in this marketing review. We’ve sampled the most successful ecommerce eyewear brands to see the tactics, email flows, and advertising strategies they employ. We hope this report gives you inspiration for your own marketing.
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In this guide, we’ll cover email marketing best practices such as creating an eyecare guide, addressing budget concerns, and showing your product creation process, as well as using paid media best practices from esteemed brands like Ace & Tate and Warby Parker.
We reviewed dozens of eyewear brands’ practices to find the best examples for email marketing and advertising in the eyewear industry, ensuring you get the freshest and most detailed information you need to scale your eyewear brand.Â
Several trends set eyewear ecommerce apart from traditional brands. Techniques that are special to this industry include the need for fast delivery times, the use of augmented reality, and the demand for customization.Â
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Eyewear brands need to speed up their fulfillment process and deliver eyeglasses quickly to satisfy their customers. People want to receive products as soon as possible, especially eyewear. For those who can’t wait, make sure your products are also available in offline stores.Â
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Virtual try-ons using augmented reality or AR is a growing trend in eyewear. It makes online shopping even more convenient and engaging and influences customers to purchase.
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Lastly, customization is a big consideration for eyewear brands because buyers want to inject their personality into their eyewear. This can include choosing lens colors and shapes, base frame styles and materials, and adding personalized monograms. Â
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The goal of this marketing playbook is to bring you valuable insights and present a well-crafted, informative resource that will assist you in navigating the dynamic industry of eyewear ecommerce marketing in order to meet its challenges and keep up with trends.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
