The business of fitness is raking in profits, thanks to the growing interest in having a healthy lifestyle and maintaining a good physique. This has spread to the ecommerce realm too. Thanks to the pandemic, more consumers are buying their fitness gear and other related products online.
To survive and thrive, fitness brands need to keep up with these changes and engage customers in digital spaces. It’s no easy feat, especially in an industry as packed as fitness. If you want to know how the best brands are doing it, you’ve come to the right place.
In this guide, we’ll cover email marketing best practices such as delivering helpful content, partnering with athletes and influencers, and showcasing brand leadership, as well as using paid media best practices from esteemed brands like Rogue and Gymshark.
We reviewed dozens of brands’ practices to find the best examples for email marketing and advertising in the fitness industry, ensuring you get the freshest and most detailed information you need to scale your fitness brand.
Fitness has evolved from at-home workout tapes and traditional gyms to Youtube programs, Instagram influencer products, and personalized treatments. There’s also the rise of smart devices and online memberships that are bringing fitness even closer to home.
The proliferation of fitness ecommerce stores has meant that customers can come from anywhere. Products for purchase also come in all forms, from protein shakes to rowing machines, activewear, and booty bands.
Even though the audience is there, it’s a tricky industry to be in because of the overwhelming number of players. Brands have to step up their marketing game to capture the attention of their target audience.
The goal of this marketing playbook is to bring you valuable insights and present a well-crafted, informative resource that will assist you in navigating the dynamic industry of fitness ecommerce marketing.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
