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The home and garden industry has benefited massively from the pandemic lockdowns. When staying at home was the norm, people’s interest turned to their living spaces, including their yards and gardens. And since brick-and-mortar store shopping was either inaccessible or limited, direct-to-consumer garden brands had their time in the limelight.Â
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Ecommerce has been a distribution channel for a while but its popularity skyrocketed in recent years. Now, in order to survive, garden brands need to improve their ecommerce digital presence and engage customers online. More people are shopping online and there’s no better time to capitalize on this market than now.
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In this guide, we’ll cover email marketing best practices such as offering customized products, highlighting the benefits of subscriptions, and delivering valuable content, as well as using paid media best practices from esteemed brands like The Sill and Bloomscape.
We reviewed dozens of garden brands’ practices to find the best examples for email marketing and advertising in the garden industry, ensuring you get the freshest and most detailed information you need to scale your garden brand.
The garden industry has seen an incredible increase in popularity which can be attributed to a few factors. The pandemic stay-at-home guidelines turned people’s attention to making their homes comfortable and pleasing. There’s also the surge in interest in do-it-yourself home projects that has extended to garden and lawn care. People are creating home projects by themselves, instead of recruiting professionals to do it for them. Additional factors include the increase in the number of people owning homes and the popularity of online shopping.
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Garden maintenance requires a wide variety of products and tools such as compost, fertilizer, plants, seeds, garden tools and utensils, and ornaments. It’s a lucrative industry and the shift to online stores will make it even more lucrative for brands in this space.Â
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Though the direct-to-consumer garden industry is a latecomer to ecommerce, it’s slowly keeping up with established players. Nevertheless, ecommerce garden brands have to capture their audience’s attention and engage with them online. However, advice meant for other industries may not apply to the special challenges that garden brands face. This is where we come in.
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The goal of this marketing playbook is to bring you valuable insights and present a well-crafted, informative resource that will assist you in navigating the dynamic industry of garden ecommerce marketing.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
