The direct-to-consumer business model has experienced a huge spike in recent years. Digital native brands are rivaling big names, which shows how ecommerce has leveled the playing field. Men’s fashion brands are no exception and are enjoying this rise in online sales.
However, succeeding in ecommerce takes a lot of know-how, especially in a competitive industry like men’s fashion. We’ve put together this marketing playbook to guide you through the latest practices followed by notable men’s fashion brands.
We reviewed dozens of men’s fashion brands’ practices to find the best examples for email marketing and advertising in this unique industry, ensuring you get the freshest and most detailed information you need to scale your men’s fashion brand.
Menswear is a massive market that’s projected to reach $988.24M in value by 2032. That says a lot about the increase in men’s interest in contemporary fashion and trends. Part of this increase is a surge in demand for men’s clothing for events and special occasions.
Add to that the increase of men’s spending power, more focus on appearance, and the ubiquitousness of male celebrity’s style and you have a rich industry to take advantage of as an ecommerce retailer.
If they want to succeed, men’s fashion brands must identify and understand their target audience, churn out content that resonates with potential customers, and leverage social media.
Panoramata’s men’s fashion playbook will take you through the approaches leading menswear brands take in their email marketing, advertising, and landing page strategies so you can get a leg up on your competition and grow your brand easily.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
