The direct-to-consumer business model has experienced a huge spike in recent years. Digital native brands are rivaling big names showing how ecommerce has leveled the playing field. Supplement brands are no exception and are enjoying this rise in online sales.Â
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However, succeeding in ecommerce takes a lot of know-how, especially in a competitive industry like supplements, which is why we’ve put together this marketing playbook to guide you through the latest practices followed by notable supplement companies.
We reviewed dozens of supplement brands’ practices to find the best examples for email marketing and advertising in this unique industry, ensuring you get the freshest and most detailed information you need to scale your supplement brand.Â
Consumers are becoming more health-conscious than ever and supplements are a must for many. With a direct-to-consumer model, access to supplements is easy, and replenishing products is as easy as adding to cart or opting in to a subscription. It’s a win-win for both businesses and consumers. However, the market is flooded with supplement brands and it’s increasingly challenging to stand out.Â
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Supplement brands are turning to new strategies to attract new customers and retain existing ones. They often promote a “Subscribe and Save” offer to turn a one-time transaction into a sustained relationship with their brand. Other tactics brands use to encourage the purchase are free shipping, samples, gifts with purchase, and limited-time offers. Bundles or supplement stacks are a common way to upsell and cross-sell customers.Â
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Aside from these, there are several techniques employed by the most sought after brands in the supplement industry to reach and convert their potential customers. You can find these techniques in our supplement marketing playbook.
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The goal of this marketing playbook is to bring you valuable insights and present a well-crafted, informative resource that will assist you in navigating the dynamic industry of supplement ecommerce marketing.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
