The direct-to-consumer business model has experienced a huge spike in recent years. Digital native brands are rivaling big names, which shows how ecommerce has leveled the playing field. Wearable health tracker brands are no exception and are enjoying this rise in online sales.Â
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However, succeeding in ecommerce takes a lot of know-how, especially in a competitive industry like wearable health trackers. We’ve put together this marketing playbook to guide you through the latest practices followed by notable wearable health tracker companies.
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We reviewed dozens of wearable health tracker brands’ practices to find the best examples for email marketing and advertising in this unique industry, ensuring you get the freshest and most detailed information you need to scale your wearable health tracker brand.Â
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Wearable health technology’s popularity is going up and the future looks bright for health tracker brands. People are more health-conscious and want to track the specifics of their health such as sleep, steps, and calories burned.Â
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There’s also constant innovation in this industry with the development of AI and new sensors and features. Plus, with more people using smartwatches, health trackers can be easily integrated into daily life.
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It’s good news all around for wearable health tracker brands. E-commerce brands and marketers looking to make a splash in this industry should focus on crafting compelling narratives around health and fitness that resonate with consumers. Leveraging the power of social media platforms, influencers, and targeted advertising, brands can effectively reach their target audience and showcase the benefits of their wearable health trackers.
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We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
