This ebook is a full month-by-month marketing calendar for 2026, with events, explanations and examples for each one. Planning a full year of campaigns usually starts the same way: a blank calendar and too many ideas. This ebook fixes that. It gives you a month-by-month list of major international dates, plus campaign names you can drop into your plan without overthinking it.
We reviewed thousands of brands’ best practices to find the best and most updated examples for each one of these holidays and events. You'll find 20+ examples and real newsletters to improve your own email marketing calendar for each one.
So I have a great news: you’re about to plan 2026 without staring at a blank calendar!
We’re proud to give you this resource, which is a month-by-month promo map you can use freely. We’ll give big global events, how to use them and best in class examples from the best brands.
My main advice: start by skimming this whole playbook in 2 minutes, which will give you a preview of the whole year. Then you’ll be able to reference to this playbook later. For each month, we’ll give you: the main insights and moments to keep in mind, best-in-class examples from top brands, and full swipe-files with emails, ads, landing pages, and more.
Wishing you all the very best with your 2026 campaigns. I hope this makes planning feel simpler, faster, and a lot less stressful.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
