The direct-to-consumer business model has experienced a huge spike in recent years. Digital native brands are rivaling big names showing how ecommerce has leveled the playing field.
Yoga brands are no exception and are enjoying this rise in online sales. However, succeeding in ecommerce takes a lot of know-how, especially in a competitive industry like yoga, which is why we’ve put together this marketing playbook to guide you through the latest practices followed by notable yoga companies.
We reviewed dozens of yoga brands’ practices to find the best examples for email marketing and advertising in this unique industry, ensuring you get the freshest and most detailed information you need to scale your yoga brand.
Heightened interest in health and fitness has affected the yoga subculture and even as we move past the pandemic years, interest in fitness apparel and yoga brands is here to stay.
In line with their promotion of holistic well-being, yoga apparel brands are striving to be more sustainable. Trending practices include using recycled materials for producing clothing and reducing single-use plastic.
Major yoga brands count on ecommerce for a huge percentage of their total revenue. They’re more likely to prioritize optimizing their website to draw more traffic and building an effective digital strategy composed of email marketing, online ads, and social media.
A common practice for these brands is tapping into the selling power of yoga influencers and enthusiasts to spread the word about their brands. Notably, yoga brands mostly market to women, a trend that will only increase in the coming years.
Lastly, even though brick-and-mortar stores are gaining traction for yoga shoppers, online shopping will only increase for this industry due to its convenience and ease of use, especially for busy people.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
