Who wants snacks? A lot of people, as it turns out. Snacks even outpace groceries and beverages as the top consumer products bought online. Snack ecommerce sales are on the uptick as consumers want to save time and get their goods in one click. There’s no better time for snack brands to invest online than now.Â
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To truly stand out, snack brands need to be creative with their digital marketing. That could come in the form of offering subscriptions, implementing eye-catching marketing campaigns, or improving their lost checkout flows. If you want to know how the best brands are doing it, you’ve come to the right place.Â
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In this guide, we’ll cover email marketing best practices such as offering limited-time discounts, sharing recipes, and promoting a loyalty program, as well as using paid media best practices from esteemed brands like Muddy Bites and Chubby.
We reviewed dozens of brands’ practices to find the best examples for email marketing and advertising in the snack industry, ensuring you get the freshest and most detailed information you need to scale your snack business.Â
The shift towards shopping for snacks online isn’t just a temporary change brought about by the pandemic. Ecommerce is increasingly the platform of choice for many snackers and this trend shows no signs of stopping. Â
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The movement towards ecommerce is real and even mainstay snack brands are establishing direct-to-consumer ecommerce stores to satisfy this demand. They recognize that an investment in ecommerce is an investment in the future, especially for snack brands. But since we’re treading new ground, practices that apply to brick-and-mortar brands don’t necessarily translate to ecommerce.Â
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How then can snack brands attract and engage with new customers online? Up-and-coming brands have implemented strategies that have been proven effective in building awareness and nudging the customer to buy.Â
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With this snack marketing playbook, you’ll learn what these brands are doing differently and which tactics you need to implement in your own marketing. We’ll bring you valuable insights that will assist you in navigating the dynamic industry of snack ecommerce marketing.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
