Help Center

Guides and tutorials on how to make the absolute best out of Panoramata - so you can track all your competitors automatically, benchmark them in real time and get the perfect inspiration, every single time.

How do I export benchmark report data?

Benchmarks & Reports
Global Overview
Exporting data from a benchmark report gives you greater control over how you analyze and use your data so you can turn it into actionable insights.
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Can I track funnels?

Track Competitors
Landing Pages
Yes. In Panoramata, you can track funnels. You can review the page a competitor is sending traffic to, see related ads when they are detected, and follow changes over time.
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Can I analyze the changes happening on a homepage?

Track Competitors
Landing Pages
Yes. Panoramata doesn't just capture changes to a company's homepage. It intelligently analyzes and compares those changes against the previous snapshot
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How do I add a competitor to a benchmark report or dashboard?

Benchmarks & Reports
Global Overview
You can add it from the benchmark Settings tab. The related dashboard updates automatically.
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What’s the difference between dashboards, benchmark reports, and lists/boards?

Track Competitors
Global Overview
Dashboards, benchmarks, and lists are used for different things in Panoramata. Dashboards help you follow activity. Benchmark reports help you compare companies. Lists help you keep examples you want to reuse later.
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Can I filter ads by UGC format?

Inspiration
Ads
Yes. In Panoramata, you can filter ads by UGC format in two main places: from certain brand pages and from Ads Search.
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How can I see if a competitor changed his homepage or website?

Track Competitors
Landing Pages
With Panoramata, it's easy to monitor changes to your competitor's homepage without checking it manually.
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How to Analyze One Competitor in Depth

Track Competitors
Global Overview
The Company Profile serves as a dedicated space that provides access to the company's marketing activities, years' worth of campaign history, performance analytics, and the tools needed to monitor its marketing efforts in one place. 
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Can I receive automated reports or alerts from Panoramata?

Track Competitors
Global Overview
Yes. Panoramata can send a weekly summary by email, and you can set up extra reports or alerts from the Notification Center.
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How can I detect new landing pages a competitor is using?

Track Competitors
Landing Pages
You can detect new competitor landing pages from the Landings tab of a brand page.
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What email data are available?

Track Competitors
Emails
Panoramata collects and analyzes a wide range of email data to help you understand how brands communicate with their audiences and to optimize your own email strategy.
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Can I manually add a landing page to track?

Track Competitors
Global Overview
If Panoramata is not already tracking a specific landing page for one of your competitors, you can add it manually from the Landings tab.
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What types of emails can I collect?

Track Competitors
Emails
Panoramata gathers marketing emails sent by companies. By having access to and monitoring these emails, you can uncover valuable insights into how brands engage their subscribers, launch products, drive sales, and build customer loyalty. 
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Can I customize how I'm tracking competitors?

Track Competitors
Global Overview
Yes. You can customize your tracking based on the way your team actually looks at the market.
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Can I connect an AI / my LLM? Claude, ChatGPT, OpenClaw, Gemini?

Insights
Global Overview
Yes, 100%. Panoramata is built to help you use competitive intelligence inside your own AI workflows, not only inside the platform.
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Do I need to connect anything to benefit from Panoramata?

Onboarding
Global Overview
No. Absolutely nothing. You do not need to connect any data source, ad account, email platform, CRM, analytics tool, or internal system to start using Panoramata.
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What types of landing pages can I track?

Track Competitors
Landing Pages
Tracking your competitors' website pages helps you understand how they attract, engage, and convert customers. Panoramata helps you monitor page changes over time so you can gain valuable insights into their marketing strategies.
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Can I create multiple dashboards?

Track Competitors
Global Overview
A dashboard is a space where you can track insights and explore recent activity (emails, ads, landing pages, social posts, etc.) for a group of brands.
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What does the Dashboard track?

Track Competitors
Global Overview
Your dashboard gives you a live view of the marketing activity of the brands you follow or add to benchmarks.
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What types of ads and insights can I capture?

Track Competitors
Ads
With Panoramata, you can capture various types of advertisements across multiple network sources.
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How do I search for ads inspiration?

Inspiration
Ads
Panoramata lets you explore advertising inspiration from different industries and networks, all in one place. It helps you discover the best ads in your space, so it's easier to spark new ideas and stay ahead of the trends.
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How can I share an email or ad with my team?

Inspiration
Global Overview
Sharing an email or advertisement with your team or recipients outside Panoramata is easy. You simply need to generate a shareable link for the specific email or ad.
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How do I track more companies? Is there a limit?

Track Competitors
Global Overview
Panoramata provides a dashboard where you can explore recent data and insights for any brand you want to track.
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What are flows? How do I access them? What flows do you collect?

Track Competitors
Flows
What can you do with Flows on Panoramata? What can you expect to get?
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What's the best way to get email marketing inspiration?

Inspiration
Emails
Panoramata offers many features, including the ability to explore email inspiration from your competitors and leading brands in your industry.
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Can I use AI to get insights on a specific competitor?

Track Competitors
Global Overview
Panoramata’s Ask AI feature helps you get focused marketing insights on any company in seconds. Ask your question, choose a date range (or use the default last 14 days), and get instant analysis on email patterns, ad strategies, messaging, offers, and more.
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How do I access content for inspiration?

Inspiration
Global Overview
Panoramata gives you 4+ years of competitor ads, emails, SMS, flows, and landing pages, plus Insights and smart filters, so you can spot what works, move faster, and ship better campaigns.
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What can I see in the Content Calendar tab on my competitors?

Track Competitors
Calendar
With the Calendar feature, you can view and track your competitors’ email and ad campaigns in one place.
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How is it possible to retrieve historical data for past seasonal campaigns from the previous year?

Track Competitors
Global Overview
Of course! Most brands on Panoramata offer up to four years of email and ad campaign data.
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Does the platform cover all global markets/countries?

Track Competitors
Global Overview
Yes, and we also allow country/region breakdowns!
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Is there a commitment period required, or is the service offered on a pay-as-you-go basis?

Account Management
Billing
As you'd like! Per default, our plans are without commitment.
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Can I track specific keywords used by my competitors?

Track Competitors
Global Overview
If you’d like to see how other brands (or competitors) are using specific keywords on ads or emails you can do it easily.
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How can I share boards with people who are not part of my account nor on the platform?

Inspiration
Lists
You curated a board of creative inspiration and now want to share it with your freelance designer or agency? Let's do it.
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How can I save the creatives that I like?

Inspiration
Lists
You can create your own marketing swipe files automatically on Panoramata. Here's how.
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This website is not affiliated with, endorsed by, or sponsored by any of the platforms or brands mentioned, or their affiliates. All product and company names are trademarks™ or registered® trademarks of their respective holders. We monitor samples of publicly available data to help clients better understand their competitive landscape. Use of these names does not imply any affiliation with or endorsement by them.

Third-party marketing creatives shown on this platform are displayed as previews when possible for monitoring, research, and analytical purposes, and rights are to their respective owners.