Panoramata Help Center

Find quick answers and step-by-step guides for tracking competitors, building benchmark reports, finding inspiration and using AI to track competitors.

What's the best way to get email marketing inspiration?

Panoramata offers many features, including the ability to explore email inspiration from your competitors and leading brands in your industry.

How do I track more companies? Is there a limit?

Track Competitors

Global Overview

Panoramata provides a dashboard where you can explore recent data and insights for any brand you want to track.

What does the Dashboard track?

Track Competitors

Global Overview

Your dashboard gives you a live view of the marketing activity of the brands you follow or add to benchmarks.

Can I receive automated reports or alerts from Panoramata?

Track Competitors

Global Overview

Yes. Panoramata can send a weekly summary by email, and you can set up extra reports or alerts from the Notification Center.

How to Analyze One Competitor in Depth?

Track Competitors

Global Overview

The Company Profile serves as a dedicated space that provides access to the company's marketing activities, years' worth of campaign history, performance analytics, and the tools needed to monitor its marketing efforts in one place.

How do I export benchmark report data?

Benchmarks & Reports

Global Overview

Exporting data from a benchmark report gives you greater control over how you analyze and use your data so you can turn it into actionable insights.

Can I connect an AI/LLM or a MCP? Claude, ChatGPT, OpenClaw, Gemini?

Global Overview

Yes, 100%. Panoramata is built to help you use competitive intelligence inside your own AI workflows, not only inside the platform.

How to use benchmark reports?

Benchmarks & Reports

Global Overview

Benchmarks are reports you can create, on any specific group of companies

Can I request more companies to be added to Panoramata?

Global Overview

Yes. If a company or competitor is missing from Panoramata, you can ask us to add it.

Can my team see the reports I created? Can I share them?

Benchmarks & Reports

Global Overview

The benchmark reports you create may be visible to the members of your team, depending on its sharing permissions.

Can my team see my tracked competitors?

Account Management

Global Overview

Yes. Admins and members on the same account can see the brands most followed by their team.

Can I use AI to get insights on a specific competitor?

Track Competitors

Global Overview

Panoramata’s Ask AI feature helps you get focused marketing insights on any company in seconds. Ask your question, choose a date range (or use the default last 14 days), and get instant analysis on email patterns, ad strategies, messaging, offers, and more.

How do I access content for inspiration?

Global Overview

Panoramata gives you 4+ years of competitor ads, emails, SMS, flows, and landing pages, plus Insights and smart filters, so you can spot what works, move faster, and ship better campaigns.

How can I share an email or ad with my team?

Global Overview

Sharing an email or advertisement with your team or recipients outside Panoramata is easy. You simply need to generate a shareable link for the specific email or ad.

How do I search for ads inspiration?

Panoramata lets you explore advertising inspiration from different industries and networks, all in one place. It helps you discover the best ads in your space, so it's easier to spark new ideas and stay ahead of the trends.

Can I customize how I'm tracking competitors?

Track Competitors

Global Overview

Yes. You can customize your tracking based on the way your team actually looks at the market.

Can I manually add a landing page to track?

Track Competitors

Global Overview

If Panoramata is not already tracking a specific landing page for one of your competitors, you can add it manually from the Landings tab.

Can I track funnels?

Track Competitors

Yes. In Panoramata, you can track funnels. You can review the page a competitor is sending traffic to, see related ads when they are detected, and follow changes over time.

How can I detect new landing pages a competitor is using?

Track Competitors

You can detect new competitor landing pages from the Landings tab of a brand page.

How can I save the creatives that I like?

You can create your own marketing swipe files automatically on Panoramata. Here's how.

How can I share boards with people who are not part of my account nor on the platform?

You curated a board of creative inspiration and now want to share it with your freelance designer or agency? Let's do it.

Can I track specific keywords used by my competitors?

Track Competitors

Global Overview

If you’d like to see how other brands (or competitors) are using specific keywords on ads or emails you can do it easily.

Is there a commitment period required, or is the service offered on a pay-as-you-go basis?

Account Management

As you'd like! By default, our plans require no commitment.

Does the platform cover all global markets/countries?

Track Competitors

Global Overview

Yes, and we also allow country/region breakdowns!

How is it possible to retrieve historical data for past seasonal campaigns from the previous year?

Track Competitors

Global Overview

Of course! Most brands on Panoramata offer up to four years of email and ad campaign data.

What can I see in my competitors’ Content Calendar tab?

Track Competitors

With the Calendar feature, you can view and track your competitors’ email and ad campaigns in one place.

What are flows? How do I access them? What flows do you collect?

Track Competitors

What can you do with Flows on Panoramata? What can you expect to get?

What types of ads and insights can I capture?

Track Competitors

With Panoramata, you can capture various types of advertisements across multiple network sources.

Can I create multiple dashboards?

Track Competitors

Global Overview

A dashboard is a space where you can track insights and explore recent activity (emails, ads, landing pages, social posts, etc.) for a group of brands.

What types of landing pages can I track?

Track Competitors

Tracking your competitors' website pages helps you understand how they attract, engage, and convert customers. Panoramata helps you monitor page changes over time so you can gain valuable insights into their marketing strategies.

Do I need to connect anything to benefit from Panoramata?

Global Overview

No. Absolutely nothing. You do not need to connect any data source, ad account, email platform, CRM, analytics tool, or internal system to start using Panoramata.

What types of emails can I collect?

Track Competitors

Panoramata gathers marketing emails sent by companies. By having access to and monitoring these emails, you can uncover valuable insights into how brands engage their subscribers, launch products, drive sales, and build customer loyalty.

What email data are available?

Track Competitors

Panoramata collects and analyzes a wide range of email data to help you understand how brands communicate with their audiences and to optimize your own email strategy.

How can I see if a competitor changed its homepage or website?

Track Competitors

With Panoramata, it's easy to monitor changes to your competitor's homepage without checking it manually.

Can I filter ads by UGC format?

Yes. In Panoramata, you can filter ads by UGC format in two main places: from certain brand pages and from Ads Search.

How do I add a competitor to a benchmark report or dashboard?

Benchmarks & Reports

Global Overview

You can add it from the benchmark Settings tab. The related dashboard updates automatically.

Can I analyze the changes happening on a homepage?

Track Competitors

Yes. Panoramata doesn't just capture changes to a company's homepage. It intelligently analyzes and compares those changes against the previous snapshot.

How do I see my competitors' top emails, ads, and socials?

Benchmarks & Reports

Global Overview

Panoramata, as a marketing intelligence tool, can help you understand which content and campaigns are performing best for your competitors.

What’s the difference between dashboards, benchmark reports, and lists/boards?

Track Competitors

Global Overview

Dashboards help you follow activity. Benchmark reports help you compare companies. Lists help you keep examples you want to reuse later.

Can I browse emails by flow?

Learn how to browse Panoramata emails by flow with Flows Search or Email Search, then open each journey and access the email HTML.

Can I see all my boards & lists in one place?

Panoramata's Library lets you store all your saved assets in one organized space. Here, you can conveniently access and manage all the creatives from your Lists instead of keeping them scattered across different places.

Panoramata Video Tutorials

Choose a playlist to explore our step-by-step video guides.

© 2026 panoramata - Made by a remote team living on all 5 continents - it's chaos, be kind 🫶

This website is not affiliated with, endorsed by, or sponsored by any of the platforms or brands mentioned, or their affiliates. All product and company names are trademarks™ or registered® trademarks of their respective holders. We monitor samples of publicly available data to help clients better understand their competitive landscape. Use of these names does not imply any affiliation with or endorsement by them.

Third-party marketing creatives shown on this platform are displayed as previews when possible for monitoring, research, and analytical purposes, and rights are to their respective owners.