Perfect examples of Abandoned Cart and Checkout Emails

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Emails Examples and Good Rules

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Fashion / Underwear

Parade - Offer help

When setting up a abandoned cart / lost checkout journey, a good practice is to send a simple email, simply to ask if something went wrong and if you future customer needs help.

Subject line: Checking in on your order!

Home / Kitchen

Our Place - Show your product

Always show in the email what the people are expecting to get - another view of the product, so you can make sure they actually remember what you're selling!

Subject line: Your cart is calling ☎️

Home / Mattress

Eight Sleep - Show Benefits

As Eight Sleep does, be sure to include your product benefits in your abandoned checkout emails.

Subject line: Quitting? But you're nearly there

Beauty / Skincare

LOOPS - Show the product in use

On top of showing your product itself, don't forget to also show in an email your product, being actively used!            

Subject line: Oh nooo, you forgot something....

Beauty / Skincare

disco - Stay true to your branding

All these emails look the same - don't fall into this trap. This is a good example by disco - stay true to your branding and your copywriting.                         
Subject line: Re: your pending Disco order

Nature / Plants

rooted - Be honest

The product won't be sold out within 48 hours, no need to lie.

You can say the truth - the product was created for you, but is now in the warehouse. What about giving him a home?                            

Subject line: Hey plant lover, you forgot something 😱

Beauty / Skincare

Anese - Be a star

Put your customers in the center of your email, stay true to your branding/copywriting and be honest - perfect combo!

Subject line: Let's seal the deal.

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