Outdoor Voices

Marketing Strategy Breakdown

Logo of
Outdoor Voices
An overview of
Outdoor Voices
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Outdoor Voices

- Ecommerce marketing strategy

Interested to gather some elements regarding Outdoor Voices ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 20 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Outdoor Voices team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Outdoor Voices email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Temps are rising.' and 'OV Extra: New Styles Added.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.outdoorvoices.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Outdoor Voices

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
20.0
characters

What about

Outdoor Voices

then?

With their average of

20

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1836.62
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Outdoor Voices

 gets a score of

-0.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

ICYMI: - ICYMI: - Spotted. - Attention: - Foraging - FrostKnit

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Outdoor Voices

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Featured Email Marketing Assets from

Outdoor Voices

Temps are rising.

Temps are rising.

Email from

Outdoor Voices

OV Extra: New Styles Added.

OV Extra: New Styles Added.

Email from

Outdoor Voices

New: Bras crops and bodysuits.

New: Bras crops and bodysuits.

Email from

Outdoor Voices

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Featured Ads and Paid Media Examples from

Outdoor Voices

Outdoor Voices
Outdoor Voices

The Move Free Dress is here. Think: Faster, fuller, freer movement. It even comes with the built-in shelf bra you love. Bada bing.

The Move Free Dress is here.

The Move Free Dress is here.

Feed Ad from

Outdoor Voices

Outdoor Voices
Outdoor Voices

You can do anything in a dress. The Exercise Dress is sporty, flattering, and designed to make you feel strong. Now in fresh new colors and prints.

Feed Ad from

Outdoor Voices

Outdoor Voices
Outdoor Voices

Feed Ad from

Outdoor Voices

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.outdoorvoices.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Outdoor Voices
domain SEO authority.

It shows the power of
Outdoor Voices
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.outdoorvoices.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.outdoorvoices.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.outdoorvoices.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.outdoorvoices.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

213214
One of the most important metrics for
Outdoor Voices
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
22065
) and their Domain Rating.

Total Keywords

22065
Why does this matter for
Outdoor Voices
SEO strategy? 

This is the total number of keywords where 
Outdoor Voices
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2703
The total number of domain who have a link to  
Outdoor Voices
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

74327
What's a backlink? A link from another domain that redirect to  
Outdoor Voices
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

74148

Backlinks NoFollow

38804

Backlinks Redirect

172

Backlinks Images

6656

Backlinks Frame

0

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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on competitors"
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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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