What email data are available?

Panoramata collects and analyzes a wide range of email data to help you understand how brands communicate with their audiences and to optimize your own email strategy. 

Summary - Email Marketing Volume

On each Brand Summary page, you can see right away the number of emails sent by a brand during the past 30 days. 

This provides a quick snapshot of how active the brand is in its email marketing efforts and helps identify sending frequency trends. 

Panoramata also lets you access key email marketing metrics gathered from the last 90 days of activity. 

Please note that each metric has a corresponding tooltip that provides more clarity and details, as shown in the image below. 

• Average Subject Length: This metric helps identify whether a brand prefers concise, attention-grabbing subject lines or longer, more descriptive messaging. 
• Average Email Size: Email size can indicate the weight of content being delivered, including the use of images, GIFs, and HTML size.
• Average Spam Score: It lets you evaluate the average spam score across a brand's email campaigns. Negative (below 0) spam scores generally indicate better email deliverability practices and a reduced likelihood of messages being filtered into spam folders. 
• Sending Provider: Knowing which tool a brand uses can provide insights into its email marketing stack and automation capabilities. 
• Most Common Words: It lets you discover the words and phrases that appear most frequently across email campaigns of each brand. This data helps reveal recurring themes, seasonal campaigns, and brand messaging priorities. 
• Emoji Use: Understand how often a brand incorporates emojis into its email subject lines. Emoji usage can be a strong indicator of brand personality and audience targeting. 
• Most Popular Emojis: You can view the emojis most frequently used by the brand. These insights can help marketers identify creative trends used in email subject lines.
  

Example of Email Data from the brand Dose: 

Available Email Data per Email

Example of Email Data from the brand Kimaï: 

Email Scores

The Email Score provides an overall assessment of a brand's email marketing health and optimization. 

A higher score indicates that a brand follows more email marketing best practices compared to industry averages. 

Here are a few additionnal metrics you'll find here:

• Open Rate Optimization - Open rate optimization metrics focus on factors that influence whether subscribers open an email. 
• Subject Length  - The length of an email subject line can significantly impact open rates. Shorter subject lines are often easier to read on mobile devices and can help increase visibility in crowded inboxes. 
• Email Size (Excluding Images) - This metric measures the size of an email's HTML and text content without counting images. Smaller email sizes help ensure messages load quickly and reduce the risk of Gmail clipping, which occurs when emails exceed Gmail's display limits.

Deliverability Metrics 

Deliverability metrics help evaluate whether emails are likely to reach subscribers' inboxes rather than spam folders. 

• Spam Score: The spam score estimates how likely an email is to trigger spam filters.  Lower scores generally indicate stronger deliverability and a lower risk of being flagged as spam. 
• Sending Provider: It lets you identify the email service provider used to send campaigns. 

Authentication

Authentication records help verify that emails are legitimately sent by the brand and improve inbox placement. Proper authentication is essential for maintaining strong sender reputation and deliverability. 

• DKIM Authentication: DKIM (DomainKeys Identified Mail) helps receiving mail servers verify that email content has not been altered during delivery. 
• SPF Authentication: SPF (Sender Policy Framework) verifies that the sending server is authorized to send emails on behalf of the brand's domain. 

Click Rate Optimization 

Click rate optimization metrics evaluate how email design and content may affect subscriber engagement. 

• ‍Email Size (Including Images): This metric measures the total size of an email, including all images and visual assets. Large emails may take longer to load, particularly on mobile networks, which can impact user experience and click-through rates.