What are flows? How do I access them? What flows do you collect?

For each competitor you track on Panoramata, you can retrieve their CRM flows, based on the Emails & SMS tracked:

For most brands, you can access up to 4+ years of email data, including flows series. This helps you understand how competitors build and optimize their email strategies over time.

What are flows?

To better understand your competitors’ email strategies, it is important to also track their automated email sequences triggered by specific user actions or behaviors.

These automated email series, sometimes including SMS, are called flows or journeys.

These sequences are designed to engage users at the right moment to increase conversions, retention and they can include static or dynamic (for example, personalized based on user data) messages.

Most popular ones are Welcome Flow, Lost Checkout, Purchase, Reviews, Browse Abandonment, etc.

How do I access flows on Panoramata?

For a specific competitor

On each brand page, you can find the Flows section where you can explore all flows curated by our team for that brand.

Over time, brands usually update their flows as part of their email marketing strategy.

If a flow is missing or you need to check if there are updated ones, you can send your request from the flows page and we'll add them for you quickly.

Globally, for all companies at the same time

To find flow inspiration across more brands, use Flows Search in the left-hand menu and refine your results with keywords and filters:

• Industry,
• Step count: number of steps (emails or SMS) in the flow,
• Language,
• Sector: ecommerce, services, magazines, apps, B2B, etc.

You can also limit your search to a specific group of brands, such as followed brands or one of your benchmarks created.

Which flows do you collect?

We can collect and surface all kind of flows, and you'll find tens of thousands of flows on Panoramata, including very specific ones. By default, for every single company tracked within your account, you'll find the most common and high-impact flows used by brands, including:

• Welcome series

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• Checkout abandonment flow

• Abandoned cart flow
• Purchase flow
• Post-purchase flow
• Browse abandonment flow
• Product launch flow
• Review flow
• And more

These are the flows we most frequently collect.

For all emails/SMS in a flow, as with all emails on the platform, you have access to useful email actions and key metrics that can inspire you when creating your own flows:

• Email actions :
  
  • Save the email in a list
  • Download the email
  • Generate subject lines for inspiration
  • Export Email HTML code

• Key email metrics : 
  
  • Email score based on more than 50 datapoints
  • Open Rate Optimization

• Deliverability
• Click Rate Optimization

For example, the screenshot above shows the first email from RYZE’s lost checkout journey, along with the options and email metrics displayed on the left side.