AI is great for ideas. But when it comes to competitive research, it often guesses.
Generic AI will get this wrong. It will guess. It will give you outdated information. It will hallucinate what your competitors are up to.
Here is the problem:
So if you want real competitive analysis, you need something else.
You need AI with proof.
You need the real campaigns.
You need access to the real data.
That is the workflow I trust.
Here, I am using a platform called Panoramata.
Right away, when I log in, I get a summary of everything my competitors have done recently, backed with real data.
If I want to see all the emails my competitors have been sending, I can click and get all the recent emails right away.
Same thing with:
This is why this competitive AI works. It is packed with real data.
We have the emails. We can check the ads. We can look across Meta, Google Display, YouTube, and more.
I can see all the recent ads they have been running in one place.
Let us say I have a specific question about a specific competitor, Pandora for instance.
On Panoramata, I can use the Ask AI feature and ask pretty much any question about anything they have done during any specific period of time.
If I want to know which recent ad strategies they have been running, I can get that on the last 14 days.
But if I am interested in what they did during Christmas 2025, it is the same thing.
I can see exactly what they were running, with the exact copywriting they were using in their emails, in their ads, and in their landing pages as well.
That changes everything.
If you ask a question, you get a real answer.
An answer you can trust because it is based on real assets and real creatives that you can access on the platform as well.
If I want to see all the ads Pandora has been running during the last few days, I can click and get them right away.
And because the platform saves assets over time, you are not only seeing what they are doing right now.
You can compare right now against last year and the year before in a click.
Every asset collected on the platform gets summarized, classified, and organized for you.
I can see the main USP being used, the main emotions, and a whole creative analysis to understand how many creatives are about gifts, how many are UGC or lifestyle creatives, and which ones are more fun.
And all of those classifications are filterable.
If I want to see all the ads specifically featuring gift ideas, I can click and get those only.
Same thing with the UGC-like creatives they have been running.
It works for every single competitor.
I can compare all my competitors in one click.
I can compare them with a report that I can later share.
I can also compare the full value propositions in one place.
I can see that one brand is focused on lab-grown diamonds, another on high quality, another on pure gold.
I can see their main advertising focus and all the kinds of advertising they are running.
The platform classifies all of that automatically, brand by brand, and helps me understand the positioning of every single competitor right away.
It also works for landing pages, emails, and more.
I can see the main USPs present on a website right now.
And if I want, the platform can help me track all the changes that happened on that website over time, analyze what the homepage is about, and compare it with the previous version as well.
You also have access to your own AI agent designed to help you create new campaigns based on what your competitors are actually doing, or what they will likely be up to in the next few weeks.
If I go back to the jewelry market example, I can identify the two competitors I should track the most.
I can see the most important campaigns they have been running, and the ones they were running last year at pretty much the same period.
That means I can anticipate what they will be up to.
I can plan my content much faster thanks to this competitive intelligence process.
That is another thing generic AI cannot do well.
It does not remember.
It does not check what is really happening.
It hallucinates too much and it is grounded on data it does not actually possess.
Every time you see an email, an ad, or pretty much anything, you can create boards and save them for inspiration.
These are like mood boards.
You can organize the assets you have saved over time.
You can ask AI anything about those boards.
For instance, what are the main angles being used here?
The platform can reorganize the board for you by the different angles being used across the examples you saved.
And even better than that, you can also generate images and videos and create variations of the specific examples you saved there.
Of course, use this ethically.
Do not repost your competitors' content as it is.
But you can use what your competitors are doing to your advantage.
You can track them efficiently and use that to create winning campaigns and really outperform your competitors.
All the data you are seeing here is also easily exportable and shareable.
One of the recent things released on the platform is what we call an LLM export.
If I click that button, the platform gives me a file I can use with the AI of my choice.
Then it becomes much easier to ask any question, like the recent angles used by my competitors.
I do not have to name them one by one.
The platform knows about them.
The platform has access to their emails, their ads, their content, and their creatives.
So the AI does not hallucinate.
It uses the data from Panoramata.
You can use your own prompts.
And that matters, because your own way of using the data is what will help you really outperform your competitors.
That is when AI for competitive analysis starts to become really useful.
If you have the right tools.
If you want AI for competitive intelligence, start here: Panoramata.co.
Sign up.
Get started for free.
Enter your first three competitors.
You will unlock a ton of data that you can use right away.
Then you can make better marketing decisions faster and outperform your competitors.
Knowledge is power.
But Panoramata is your superpower.
