Webinar:

How to Track Competitor Email Marketing Campaigns Without Blind Spots

Most marketers think they're tracking their competitors, but in reality, they're just getting screenshots.

If you cannot instantly answer simple questions like these, then at the end of the day you're just guessing:

• What was my competitor doing last Black Friday?
• How many emails did they send?
• What was their top promotion?

That's not really tracking.

The goal here is to monitor competitor emails effectively so you can save time, get more data, get more insights, and make better marketing decisions faster.

What proper tracking looks like

To do this, we're going to use Panoramata.

The platform tracks emails, ads, SMS, landing pages, social posts, and more. But here, the focus is on emails.

The first thing to look at is the dashboard. That's the bird's-eye view.

Right away, you can see what your competitors have been up to. The platform summarizes what they've been doing, highlights the most important campaigns, and shows which competitors were the most active in emails and ads.

From there, you can click through and see all the emails they've been sending in a single place. You can scroll and scroll indefinitely.

You can do this in seconds, not hours.

If you want, you can also create several dashboards. So if you want to focus only on jewelry brands, for instance, you can do that and get the same kind of overview and the same kind of timeline.

And when you see something worth keeping, you can save it, download it, export it, or share it. You can also save assets into lists or boards so it's easy to retrieve them later in an organized way.

If you have one competitor in mind, you can go straight to their timeline.

In the example from the session, it's Anna Luisa. I recorded this on January 28, 2026, so February 14 was just around the corner. It was super easy to see everything they had been doing recently.

You can also ask AI pretty much anything. It has access to the images, the ads, and the email timeline.

And when you open the emails, everything is already there for you, already classified. You can see promotional versus relational emails, deliverability score, email score, and more. You can open each email in detail, save it, export it, and get a checklist of what's working well there.

Once the data is organized, everything gets easier

You can also use dates.

If you want to see what a competitor was doing for Valentine's Day two years ago, you can get that right away. The data is there. It's accessible. Super easy.

The calendar view helps too. It gives you an overview of everything they have been doing over time. If you want to see what a brand did on a specific day, you've got it there. If you want a quick summary of what they did during a specific month, you can get that in a click.

Search works the same way.

If you want to look for a word like "sleep," you can type it in and see exactly how often they mentioned it.

Then there is the benchmark.

This is where you compare all your competitors at the same time. You can see which companies sent the most emails during the last 30 days, compare that with another period, and click into any company to see what they were doing.

That makes it easy to compare email volume, promotions, discounts, deliverability scores, and sending habits over time.

And if you're wondering which day of the week or which hour of the day they usually send emails, you can get that too.

So at that point, you already have a strong view of your competitors' emails, company by company. You have the emails stored for you, classified for you, a dashboard to track what is happening now, and a benchmark to compare what each brand is doing.

The parts that are hardest to track manually

There are also two things that are especially hard to do if you're still doing this manually.

The first one is flows.

There is a dedicated flows section, and anytime something new is detected, it gets updated there. You can access a welcome flow, see the emails inside it, and compare one version against another.

For instance, you can look at a welcome flow from July 2025 versus the same welcome flow in 2021.

So you can do before and after. You can see exactly what changed.

The second one is inspiration.

You can download whole emails and save them into lists. Those lists are basically marketing Pinterest boards where you can keep emails, landing pages, and other examples in one place.

You can create as many boards as you'd like, share them, and then turn them into canvases.

There, you can drag and drop campaigns, write notes, draw, explain things to your team, and ask AI questions directly on top of what you've saved.

If you want to separate apologies from promotions, the platform can do that for you too.

And on top of that, you have search across a much larger pool of inspiration.

You can search across ads, emails, SMS, landing pages, and more. So if you want to see all the emails mentioning summer, you can get that right away.

Then you can narrow it down with filters. Maybe you want summer emails in fashion, sent last year, around Mother's Day or Black Friday, with a specific type of discount.

You can do that.

And if you don't want to search across every company in Panoramata, but only within your own competitors, that takes a click too.

Instead of checking company by company to find the right example, you get all of them in one place.

The point of all this

So that was today's topic: how to track your competitors' newsletters.

And really, it is about more than tracking newsletters.

With the dashboard alone, you're able to track your competitors' marketing strategy as a whole, and specifically their emails, anytime you want. Everything is already there, already categorized.

You can access the emails, save them, compare what competitors are doing, see how you perform against them, and get a summary every Monday morning of what has been happening recently.

That is the difference.

Not more screenshots.

More data. More insights. Better decisions. Faster.

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