A Comprehensive Guide to Find Competitors and Analyze Their Ads

Post by
Mehdi Boufous
A Comprehensive Guide to Find Competitors and Analyze Their Ads

In today's fast-paced eCommerce landscape, keeping an eye on your competition is crucial for any brand. By analyzing their advertising strategies, you can gain valuable insights and stay on top of the latest trends and practices. However, manually searching through countless ads and competitor data can be a time-consuming task. That's where Panoramata comes in – the benchmark platform that provides instant access to advertising information for thousands of D2C brands across various industries.

Panoramata provides you and your team with efficient features to organize and analyze your competitors' data, and share your findings with ease, all in one place. So you can save time and streamline your workflow, enabling you to make data-driven decisions faster.

Say goodbye to tedious research and hello to a more competitive edge.

How to Easily Access a Specific Brand's Ads with Panoramata

In case you are interested in Ads of a specific brand:

  • You click on “Search Brands“;

  • You simply type your brand name into the “Search bar”. Let's use the supplement brand "Ritual" as an example. Panoramata will then display all the brands that match the keyword "Ritual" across their names, industries, sub-industries or websites. Once you've found the right brand, click on it to access its page.
  • You click on the "Ads" tab in the horizontal menu on the brand's page. This will give you instant access to all the brand's ads from across different time periods. From here, you can easily analyze their ad strategies.

Panoramata offers numerous ways to sort the results for easy analysis of competitors' ads. For example, you can use the “Search bar” to filter ads by specific keywords or sort them by date range, activation date, or assets. Additionally, you can choose to sort the ads by newest or oldest first, depending on your research needs.

The most interesting part is that you can combine some or all the mentioned filters to further refine your search for ads and make it more targeted.

How to Find Specific Ads Using Keywords or Expressions

Panoramata simplifies the process of searching for specific ads by allowing you to easily enter a keyword or expression and receive instant results.

Let's say you're interested in finding ads from the brand “Ritual” that feature science-related content in their subject lines or ad copies. So, for example, you can enter the keyword "science” into the “search bar” and you hit “enter”.

Discover Active Ads Within a Specific Date Range

By selecting a specific date range, you can quickly display only the ads that were active during that period, saving you time and effort. For instance, if you want to view ads from a specific time period such as Christmas, Black Friday, or any other marketing event, you can easily do so by choosing your desired date range and clicking on "Search". This feature enables you to narrow down your search to a specific period, making it easier to analyze and compare ads during that time.

Maximize Your Ad Analysis with Additional Sorting Filters

You can easily sort the displayed ads according to three more filters:

  • Duration of activation: you have three options to choose from: ads that are active right now, ads that have been active for more than 15 days, and ads that have been active for less than 15 days.
  • Assets: This filter gives you the option to sort ads by assets such as text, videos, images or carousels. This allows you to easily display only the type of ad you are interested in.
  • Newest to Oldest or Vice Versa: ****you can display ads starting from the newest or the oldest as well as the most popular or the most detected.

So, to gain insights into the advertising strategies of certain brands, it can be useful to compare their old and recent ads. This way, you can see which strategies they have changed and which ones they are still using.

Optimize Your Ad Search with Specific Keywords and Filters

To search for ads across all brands available on Panoramata, simply click on "Search Ads" in the left menu and enter your desired keyword or expression in the "search bar". This works the same way as searching for a specific brand's ads as explained before. By using this feature, you can easily access ads from all brands with data matching your keyword search.

Your keyword can be anything from a specific ingredient or health problem to a holiday like Christmas.

For example, if you want to search for Ads related to the keyword “Anti-aging“, you click on “Search Ads” in the left menu.

Then, you write the keyword in the “Search bar” and as you can see, we got 6442 ads for the keyword “anti-aging”.

So, if you use just the “Search bar”, you will retrieve Ads related to the keyword “Anti-aging”, from multiple brands across all industries, different social platforms, all assets, all languages, and all time.

Panoramata's Ad Filters: Get More Precise Results for Your Search

To obtain specific and relevant results for your analysis, it's important to use the filters located on the left side. These filters help you narrow down the search based on your specific needs and preferences. By applying the right filters, you can easily find targeted ads and get a better understanding of ad strategies used by different brands.

Let's take a closer look at each filter:

  • Industries: You can choose from over 20 industries in the filters, and we continually update and add new ones to ensure you have a comprehensive list.

Type of Asset:

  • Image: Ads that contain Images;
  • Video: Ads that contain videos;
  • Carousel: Ads that contain Carousels.

Languages: You can choose a specific language to get just Ads displayed in that language. Languages are identified by their two-letter codes. We support various languages and constantly update the list to add new ones. - Here you have some examples:

  • EN: English
  • FR: French
  • DE: German
  • ES: Spanish
  • IT: Italian
  • NL: Dutch

Started To Run: You choose the time of activation for the ads you want to analyze.

  • Last 24: Ads that started to run in the last 24 hours;
  • Last 48: Ads that started to run in the last 48 hours;
  • Last 7 days: Ads that started to run in the last 7 days;
  • Last 30 days: Ads that started to run in the last 30 days;
  • All Time: All the Ads detected by the platform.

Utilizing Industry Filter and Keywords

To get the most relevant results for your needs, it's recommended to combine your specific keyword (if applicable) with one or more filters based on your preferences.

Here, we selected the “Personal Care” industry and searched for the keyword “anti-aging”.

Targeting Ads by Language Preference and Keywords

We selected English as our preference for the ads language and then, we searched for the keyword "anti-aging".

Searching Ads by Activation Time and Keywords

We selected for instance “Last 30 days” which means ads that are active since the last 30 days and then, we searched for the keyword "anti-aging".

Combine Your Keywords with Multiple Filters for Better Results

To get more relevant results for your Ads search, you can combine the keyword with various filters that meet your specific analysis requirements. By selecting multiple filters, you can narrow down the search results and get more insightful data for your analysis.

In the following image, we selected “Personal Care” industry and “Feed” ads. Then, we searched for the keyword “anti-aging”.

Now, we searched for the same keyword “anti-aging” but we selected more filters:

  • Industry: Personal Care
  • Type of Ads: Feed Ads
  • Type of Asset: Video
  • Language: EN
  • Started to run: Last 30 days.

In this second example, fewer results are displayed compared to the first one. However, the results are more targeted and specific to our requirements. This shows that combining multiple filters can help you get more relevant and precise results for your ad search.

Organize and Save Your Favorite Ads Effortlessly

You can organize and save your favorite ads easily thanks to the icons located beneath each ad:

Add to your Favourites

By clicking on the “Heart” icon, you can add the ad to your Favorites list, which is conveniently accessible in the left-hand menu.

Download the video or the image of the ad

Download the video or the image of the ad

To keep your favorite ads organized, you can add them to one of your pre-existing lists. The latter are easily accessible from the left menu. This way, you can keep track of the ads that catch your eye and easily reference them at any time.  You can check our detailed guide about how to organize your most effective ads and emails on Panoramata.

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