Published in
Marketing
How to monitor your competitors' activity on an automated dashboard

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Every brand wants to succeed and appeal to its audience… and beyond. Truth is… it’s hard - it’s hard in essence, but today, it’s also particularly hard because there are 1000s brands like you trying to do the same thing with the sole goal of engaging with the same audience you’re targeting.

That’s why keeping an eye on your competitors is crucial to your success. By analyzing their emails, SMS, ads, landing pages, catalogs etc. → you can get the right insights by looking at their tactics and understanding the trends shaping any market.

However - manually tracking competitors is PAINFUL. It’s hard and super time-consuming. We know - been there, done that.

That’s where Panoramata comes to play - it’s a solution to this challenge.

You can search for competitors from any industry, follow them, and instantly access all their updates on emails, ads, and landing pages, all displayed in one place on the platform's automated dashboard. With Panoramata, you can efficiently monitor and analyze your competition's tactics without wasting time and effort.

How to monitor brands and competitors

Panoramata gives you access to many data points on thousands of brands across various industries.

If you're interested in a particular brand or industry, you can easily search for it on the platform.

For example, let’s run a search on Fitness industry brands.

Once you have the search results, you can access each of the brands you’d want - and to follow them, you simply click on "Follow".

All the latest updates from the brands you follow will then be visible on your "Your dashboard" in the left-hand menu.

Your dashboard to track competitors

The Panoramata dashboard allows you to view the statistics on the brands you’re following and get in detail the latest emails they sent, the latest ads they published, and all the changes they’ve made to their landing pages.

The dashboard for followed brands includes several sections:

The list of the most active followed brands

Global statistics of followed brands during the last 30 days:

  • Active brands you follow: The number of brands you’re following which have had updates in terms of emails, ads, or landing pages.
  • New emails: The number of the latest emails sent by the brands you follow.
  • New ads: The number of the latest ads uploaded by the brands you follow.

An overview of the main marketing assets they’ve been using: latest updates related to emails, ads and landing Pages.

The latest emails sent by the brands you want to track:

The latest ads published by your competitors:

The list of e-commerce landing pages that have been updated recently:

This way, you can stay up-to-date with the latest marketing trends and strategies of the brands you are following.

After running a marketing agency for over 8 years, I launched Panoramata to help marketers save time and businesses beat their competitors.
Track and compare your competitors automatically

✓ Track emails, ads and landings
✓ Compare marketing strategies and identify opportunities
✓ Sparkle new ideas, save time and grow revenue

Get started now →
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"

What you should do now

Whenever you're ready, there are three ways we can help you gain insights about your competitors and improve your own marketing strategy:

1. Claim your Free Competitors' Analysis. 

If you'd like to work with us to make sure you can effectively track your competitors and automatically get actionable insights, claim your Free Competitors' Analysis Presentation. We'll review your competitor landscape, highlight the main insights you should consider, and suggest best practices in your market you should implement.


2. If you're like to learn the exact ways you could improve your marketing strategy.

Go to our blog, where you can download swipe files, playbooks and templates you can apply to your own company. For instance, you can download 104 email marketing ideas, our master marketing swipe file, and our SWOT analysis templates.

3. Ready to start tracking your competitors automatically?

Get started on Panoramata for free today: sign up here and in a few minutes, you'll be able to monitor all your competitors' emails, ads, landing pages, websites changes, SMS, etc. You'll also be able to find the perfect marketing inspiration every time and get actionable insights.

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With Panoramata, track brands in one single platform

Finally monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Go beyond their social networks to track your competitors: newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.
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mehdi, founder of panoramata
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★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

See how Panoramata works:

What our customers say

Join 1,000+ brands and ecommerce agencies & start tracking your competitors instantly in one place.
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, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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"
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