Email campaign inspiration

Referral

Turn one happy customer into a channel with a two-sided reward.

Retain customers
Evergreen
Customer Relations

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email examples

See how brands use this strategy. Open an email to view the full design.

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Explain to your subscribers how your Referral Program works

Putting the friend’s benefit first makes sharing read as generosity rather than affiliate work.

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Try this strategy with AI

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Add your brand, audience and offer to a ready-to-use prompt. Copy it into your preferred AI tool to draft your campaign.

Personalize your prompt
I’m planning a [CAMPAIGN] for [BRAND]. Using the "Referral" idea above — Turn one happy customer into a channel with a two-sided reward — create a 3-email sequence that applies the same underlying strategy to my brand. Our audience is [AUDIENCE], the offer is [OFFER] and the main reason to buy is [VALUE PROPOSITION]. For each email, give me: • strategic purpose • subject-line direction • core message • CTA • timing Do not copy the examples from NO BULL, Weezie, Jambys. Adapt the underlying strategy to my brand.

Original email text