Soylent

Marketing Strategy Breakdown

Logo of
Soylent
An overview of
Soylent
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Soylent

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Soylent, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44636% of their emails - the main ones they use are 🟩 ⚫ 🔴 🥤 ❌ 🍰.

We display here a overview of Soylent email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Save 20% on Single Serve Powder!' and 'Our thank you for putting others first'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://soylent.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Soylent

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
42.0
characters

What about

Soylent

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2790.73
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Soylent

 gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Discount - Find - Out - and - Sip - friend

Emoji use in subject lines

16.03
% of subject lines have emojis

Most popular emojis

🟩 - ⚫ - 🔴 - 🥤 - ❌ - 🍰

🟩 - ⚫ - 🔴 - 🥤 - ❌ - 🍰

Yes, these emojis are pretty. But what are their usage telling us? It seems that they're using specific emojis - we mean, specific to their line of business. This is an interesting take - as they can stand out from the majority of brands in an inbox by not using the emojis that any brand than use. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
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Soylent

with Panoramata

Featured Email Marketing Assets from

Soylent

Save 20% on Single Serve Powder!

Save 20% on Single Serve Powder!

Email from

Soylent

Our thank you for putting others first

Our thank you for putting others first

Email from

Soylent

Get 25% Off Soylent Summer Favorites

Get 25% Off Soylent Summer Favorites

Email from

Soylent

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We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Soylent

Soylent
Soylent

Feed Ad from

Soylent

Soylent
Soylent

Feed Ad from

Soylent

Soylent
Soylent

Feed Ad from

Soylent

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://soylent.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Soylent
domain SEO authority.

It shows the power of
Soylent
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://soylent.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://soylent.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://soylent.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://soylent.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

71849
One of the most important metrics for
Soylent
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10170
) and their Domain Rating.

Total Keywords

10170
Why does this matter for
Soylent
SEO strategy? 

This is the total number of keywords where 
Soylent
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4528
The total number of domain who have a link to  
Soylent
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

39008
What's a backlink? A link from another domain that redirect to  
Soylent
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

38858

Backlinks NoFollow

11003

Backlinks Redirect

147

Backlinks Images

1873

Backlinks Frame

0

Backlinks Form

2

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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
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on competitors"
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