NO BULL

Marketing Strategy Breakdown

Logo of
NO BULL
An overview of
NO BULL
Marketing Strategy data - their Email Marketing Strategy (some of their
Bluecore
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

NO BULL

- Ecommerce marketing strategy

There’s a lot to learn from NO BULL ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! NO BULL could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Bluecore .

On Panoramata, we gather and analyze the entire NO BULL email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'What May was made of.' and 'Pride Art Work.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.nobullproject.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

NO BULL

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

NO BULL

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

7745.86
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

NO BULL

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Bluecore

Most common words

goes - as - hard - as - Now - Meet

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

NO BULL

Featured Email Marketing Assets from

NO BULL

What May was made of.

What May was made of.

Email from

NO BULL

Pride Art Work.

Pride Art Work.

Email from

NO BULL

Now available Pride Art Work.

Now available Pride Art Work.

Email from

NO BULL

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

NO BULL

Featured Ads and Paid Media Assets from

NO BULL

NO BULL
NO BULL

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Racerback Tank

Racerback Tank

Feed Ad from

NO BULL

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NO BULL

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NOBULL CrossFit Games® Collection

NOBULL CrossFit Games® Collection

Feed Ad from

NO BULL

NO BULL
NO BULL

NOBULL training shorts feature a lightweight performance fabric, zippered pockets & an adjustable waistband.

More Styles Available

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Feed Ad from

NO BULL

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.nobullproject.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
NO BULL
domain SEO authority.

It shows the power of
NO BULL
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.nobullproject.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.nobullproject.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.nobullproject.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.nobullproject.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

369353
One of the most important metrics for
NO BULL
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
100236
) and their Domain Rating.

Total Keywords

100236
Why does this matter for
NO BULL
SEO strategy? 

This is the total number of keywords where 
NO BULL
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2014
The total number of domain who have a link to  
NO BULL
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

79784
What's a backlink? A link from another domain that redirect to  
NO BULL
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

78977

Backlinks NoFollow

9736

Backlinks Redirect

149

Backlinks Images

6294

Backlinks Frame

0

Backlinks Form

7

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Unlock all the assets on

NO BULL

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

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Elfsight

Elfsight

Social website widget provider.

widgets

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Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

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Findify

Findify

Add real time personalized search, recommendations and collections to online store.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HERO

HERO

Connects retail stores with in-store associates. Owned by Klarna.

analytics

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Infinite Options by ShopPad

Infinite Options by ShopPad

Create unlimited product options for any product configurations.

shop

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Pixlee

Pixlee

Uses real customer photos to help brands improve marketing.

widgets

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

Discover →More details →

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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