How is it possible to retrieve historical data for past seasonal campaigns from the previous year?

Most brands on Panoramata offer up to four years of email and ad campaign data.

In the examples below, we focus on Black Friday campaigns (emails and ads) during the previous BF period, from October 15, 2025 to November 30, 2025.

Access data for a specific brand

You can browse emails and ads directly from the brand page:

• Open the Emails or Ads tab.
• Select a date range (from 2025-10-15 to 2025-11-30).
• Use the search bar to filter campaigns by keyword (Black Friday).
• Click Search.

Access data for an entire industry or sub-industry

From the left-hand menu, you can access Emails Search or Ads Search to explore campaigns across an entire industry or sub-industry.

You can then use the available filters to refine your results.

We keep the same period (2025-10-15 to 2025-11-30) and the same keyword (Black Friday). This time, we focus on email and ad campaigns from all brands in the Health & Wellness industry available on the platform using the filter available here:

• Sent at
• Industry - or your own benchmark
• Hallmark