What can I see in the Content Calendar tab on my competitors?

With the Calendar feature, you can view and track your competitors’ email and ad campaigns in one place.

The calendar lets you:

  • Filter campaigns by Emails, Ads, or All (Emails & Ads),
  • Search by keyword,
  • Generate an AI summary of email and ad strategies for any month with one click.

The different colors help you quickly spot days with fewer or more updates.
A white date means there are no updates on that day.

Darker green means more updates. Lighter green means fewer updates.

When you hover over a date, you can see how many emails and/or ads were received that day.

You can also search a keyword - then the calendar will right away highlight the days this keyword have been mentioned by competitors. Here when I look for denim:

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Mehdi BOUFOUS
January 20, 2026

Next Live Session: How To Analyze Your Competitors’ Websites

Upcoming Session - Online Webinar - Jan 21th
Let's see how to analyze your competitors' websites, and turn them into insights for you. Best practices, and mistakes to avoid: you'll get actionable tips, 100% guaranteed. Register and we'll share the recording!

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Panoramata is the difference between missed opportunities and great marketing decisions.

Without Panoramata

  • Manual tracking of your competitors
  • Constantly forgetting about it
  • Endless noise and distractions
  • Lost knowledge and missed opportunities
  • Fewer inspiration, best practices and market trends

With Panoramata

  • Focused and organized competitors tracking
  • All-in-one marketing strategy hub
  • Efficient marketing planning
  • Real-time automated benchmarks
  • Perfect inspiration for your next marketing campaign
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We created the only AI-powered agent built to track your competitors. Sit back and let the robots do the grunt work - so you can do smarter strategy.
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Instant access to all campaigns

View all of your competitors’ marketing campaigns the moment you sign up. Did we mention they’re neatly organized and searchable?
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Customize your tracking

Create groups of competitors and track/compare them in real time.
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Track everything (and we mean everything)

Emails, flows, SMS, ads (Meta, TikTok, LinkedIn, Google, Display, YouTube, Pinterest), website changes, landing pages, and much more!
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Access the most advanced marketing search filters to find the right inspiration every time. Turn their hard work into your team’s inspiration
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Stay ahead of what's next

Anticipate and understand your competitors next campaigns.
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