Denby Pottery

Marketing Strategy Breakdown

Logo of
Denby Pottery
An overview of
Denby Pottery
Marketing Strategy data - their Email Marketing Strategy (some of their
Trustpilot
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Denby Pottery

- Ecommerce marketing strategy

Here are some marketing takeaways for Denby Pottery.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 50 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Trustpilot .

We display here a overview of Denby Pottery email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Refresh your Home with our Free Gifts and Handy Tips' and 'Time to elevate your outdoor spaces'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://www.denbypottery.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Denby Pottery

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
50.0
characters

What about

Denby Pottery

then?

With their average of

50

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

850.91
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Denby Pottery

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Trustpilot

Most common words

plans? - Save - an - extra - Our - A

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Denby Pottery

Featured Email Marketing Assets from

Denby Pottery

Refresh your Home with our Free Gifts and Handy Tips

Refresh your Home with our Free Gifts and Handy Tips

Email from

Denby Pottery

Time to elevate your outdoor spaces

Time to elevate your outdoor spaces

Email from

Denby Pottery

Up to 30% off in our Best of British Event

Up to 30% off in our Best of British Event

Email from

Denby Pottery

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Denby Pottery

Featured Ads and Paid Media Assets from

Denby Pottery

Denby Pottery
Denby Pottery

Shop our Bank Holiday sale with up to 50% off selected ranges, ends Monday.

Bank Holiday Sale

Bank Holiday Sale

Feed Ad from

Denby Pottery

Denby Pottery
Denby Pottery

Spotted something that you like? This weekend only, shop up to 50% off selected ranges in our Bank Holiday Event, ends Monday.

Imperial Blue Tea/Coffee Cup

Imperial Blue Tea/Coffee Cup

Feed Ad from

Denby Pottery

Denby Pottery
Denby Pottery

Enjoy up to 50% off selected tableware, glassware and cookware collections in our Summer Sale.

Summer Sale

Summer Sale

Feed Ad from

Denby Pottery

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.denbypottery.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
Denby Pottery
domain SEO authority.

It shows the power of
Denby Pottery
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.denbypottery.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://www.denbypottery.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://www.denbypottery.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://www.denbypottery.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

129467
One of the most important metrics for
Denby Pottery
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
29370
) and their Domain Rating.

Total Keywords

29370
Why does this matter for
Denby Pottery
SEO strategy? 

This is the total number of keywords where 
Denby Pottery
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Denby Pottery
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

22051
What's a backlink? A link from another domain that redirect to  
Denby Pottery
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

21106

Backlinks NoFollow

8108

Backlinks Redirect

919

Backlinks Images

6712

Backlinks Frame

1

Backlinks Form

3

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Denby Pottery

Softwares and Marketing eCommerce Stack

Coming soon.

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