Foyles

Marketing Strategy Breakdown

Logo of
Foyles
An overview of
Foyles
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Foyles

- Ecommerce marketing strategy

Interested to gather some elements regarding Foyles ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 78 characters, they're doing very bad, as it's way too long!

Fun fact - they're using emojis in 6.25% of their emails - the main ones they use are 🥇.

We display here a overview of Foyles email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'The future of food a reissued poetry classic and a history of nuclear disasters | New this week' and 'Yoko Tawada's Scattered All Over the Earth coming 2nd June'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 77 on https://www.foyles.co.uk/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Foyles

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
78.0
characters

What about

Foyles

then?

With their average of

78

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1022.08
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Foyles

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Martha - Wainwright - | - New - New - of

Emoji use in subject lines

6.25
% of subject lines have emojis

Most popular emojis

🥇

🥇

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Foyles

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Featured Email Marketing Assets from

Foyles

The future of food a reissued poetry classic and a history of nuclear disasters | New this week

The future of food a reissued poetry classic and a history of nuclear disasters | New this week

Email from

Foyles

Yoko Tawada's Scattered All Over the Earth coming 2nd June

Yoko Tawada's Scattered All Over the Earth coming 2nd June

Email from

Foyles

Pride Month at Foyles |  New and signed from Yoko Tawada David Sedaris and more

Pride Month at Foyles | New and signed from Yoko Tawada David Sedaris and more

Email from

Foyles

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Featured Ads and Paid Media Examples from

Foyles

Foyles
Foyles

Feed Ad from

Foyles

Foyles
Foyles

Feed Ad from

Foyles

Foyles
Foyles

Feed Ad from

Foyles

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.foyles.co.uk/

Domain Rating

77
This is the overall metric that matters most, as it sets
Foyles
domain SEO authority.

It shows the power of
Foyles
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.foyles.co.uk/
, as their domain authority is
77
, their score can be considered under average.

Here, for
https://www.foyles.co.uk/
, as their domain authority is
77
, their score can be considered average.

Here, for
https://www.foyles.co.uk/
, as their domain authority is
77
, their score can be considered pretty good! 🙌

Here, for
https://www.foyles.co.uk/
, as their domain authority is
77
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

72766
One of the most important metrics for
Foyles
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
169058
) and their Domain Rating.

Total Keywords

169058
Why does this matter for
Foyles
SEO strategy? 

This is the total number of keywords where 
Foyles
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Foyles
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1247073
What's a backlink? A link from another domain that redirect to  
Foyles
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1236203

Backlinks NoFollow

96626

Backlinks Redirect

10800

Backlinks Images

106507

Backlinks Frame

0

Backlinks Form

13

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