Gentle Herd

Marketing Strategy Breakdown

Logo of
Gentle Herd
An overview of
Gentle Herd
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Gentle Herd

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Gentle Herd, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Gentle Herd team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 16.77% of their emails - the main ones they use are 😍 ✨ 🎉 🎁 🎃 📣.

On Panoramata, we gather and analyze the entire Gentle Herd email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The perfect pajama for a cozy night's sleep' and 'Summer's It Hoodie'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://gentleherd.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Gentle Herd

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Gentle Herd

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

949.69
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Gentle Herd

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

OFF - Anniversary - Sale - ENDS - Chill - Winter

Emoji use in subject lines

16.77
% of subject lines have emojis

Most popular emojis

😍 - ✨ - 🎉 - 🎁 - 🎃 - 📣

😍 - ✨ - 🎉 - 🎁 - 🎃 - 📣

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Gentle Herd

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Featured Email Marketing Assets from

Gentle Herd

The perfect pajama for a cozy night's sleep

The perfect pajama for a cozy night's sleep

Email from

Gentle Herd

Summer's It Hoodie

Summer's It Hoodie

Email from

Gentle Herd

Private Sale | Exclusive Early Access

Private Sale | Exclusive Early Access

Email from

Gentle Herd

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Featured Ads and Paid Media Examples from

Gentle Herd

Gentle Herd
Gentle Herd

Feed Ad from

Gentle Herd

Gentle Herd
Gentle Herd

Feed Ad from

Gentle Herd

Gentle Herd
Gentle Herd

Feed Ad from

Gentle Herd

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://gentleherd.com/

Domain Rating

45
This is the overall metric that matters most, as it sets
Gentle Herd
domain SEO authority.

It shows the power of
Gentle Herd
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://gentleherd.com/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://gentleherd.com/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://gentleherd.com/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://gentleherd.com/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4368
One of the most important metrics for
Gentle Herd
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2267
) and their Domain Rating.

Total Keywords

2267
Why does this matter for
Gentle Herd
SEO strategy? 

This is the total number of keywords where 
Gentle Herd
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

999
The total number of domain who have a link to  
Gentle Herd
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Gentle Herd
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

179

Backlinks NoFollow

179

Backlinks Redirect

7

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
AWIN

AWIN

Affiliate tracking application.

ads

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Jetpack

Jetpack

Provides a WordPress site with features previously only available to WordPress.com users.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

Discover →More details →
Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

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Refersion

Refersion

Affiliate tracking management program.

ads

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Gentle Herd

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"Incredible benchmarks"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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