Leesa

Marketing Strategy Breakdown

Logo of
Leesa
An overview of
Leesa
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Sparkpost
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Leesa

- Ecommerce marketing strategy

There’s a lot to learn from Leesa ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Leesa improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sparkpost .

Fun fact - they're using emojis in 43.17% of their emails - the main ones they use are ✨ ⏳ 💤 🎁 ❗ 📣.

On Panoramata, we gather and analyze the entire Leesa email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Take a timeout save up to $500' and 'Up to $500 OFF + more ways to pay'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.leesa.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Leesa

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Leesa

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

259.52
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Leesa

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sparkpost

Most common words

#ERROR!

Emoji use in subject lines

43.17
% of subject lines have emojis

Most popular emojis

✨ - ⏳ - 💤 - 🎁 - ❗ - 📣

✨ - ⏳ - 💤 - 🎁 - ❗ - 📣

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Leesa

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Featured Email Marketing Assets from

Leesa

Take a timeout save up to $500

Take a timeout save up to $500

Email from

Leesa

Up to $500 OFF + more ways to pay

Up to $500 OFF + more ways to pay

Email from

Leesa

Bust the bracket save up to $500

Bust the bracket save up to $500

Email from

Leesa

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Featured Ads and Paid Media Examples from

Leesa

Leesa
Leesa

Feed Ad from

Leesa

Leesa
Leesa

Feed Ad from

Leesa

Leesa
Leesa

Feed Ad from

Leesa

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.leesa.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Leesa
domain SEO authority.

It shows the power of
Leesa
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.leesa.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.leesa.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.leesa.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.leesa.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

62264
One of the most important metrics for
Leesa
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
51943
) and their Domain Rating.

Total Keywords

51943
Why does this matter for
Leesa
SEO strategy? 

This is the total number of keywords where 
Leesa
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3777
The total number of domain who have a link to  
Leesa
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

41030
What's a backlink? A link from another domain that redirect to  
Leesa
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

40853

Backlinks NoFollow

20629

Backlinks Redirect

171

Backlinks Images

5110

Backlinks Frame

0

Backlinks Form

0

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, all in one"
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