Get a tailored marketing planning report with a calendar for your quarter or year, competitor campaign examples and recommendations on timing and channels. Your analyst walks your team through what to brief together and what to adapt locally.
Cover a quarter, a season or the full year, in one market or several. We check dates locally and include the campaigns behind each timing and channel recommendation.
Here are a few questions we can research. We tailor your report to the decisions your team needs to make.
Suppose a back-to-school lunch guide and an autumn dinner-party feature need the same production week. Families are packing school lunches, and the guide’s recipes and photos are ready. The dinner-party feature still needs a shoot.
We can compare when competitors start their seasonal campaigns and what they lead with. Your report combines that evidence with your priorities and production lead times to recommend which occasions to prepare for.
The spring campaign needs an email and a homepage banner. In this plan the campaign lead picks the products and channels three weeks before launch. The producer approves both pieces one week before.
We can research the timing and channels of comparable launches. Your calendar brings those findings together with your launch dates and production lead times, so your team knows when to start preparing.
One email leads with €500 off a Colombia trip. Another gives the same offer a smaller banner. Both tell readers to book by 30 September.
These two placements show different ways to give the same promotion visibility. We can examine the wider campaign sequence and recommend which launch and reminder dates to reserve.
On a 30-minute call with our research team, talk us through the launches you’ve planned. We’ll suggest where to look for seasonal opportunities in your markets.
We’ll suggest which markets, competitors and channels to cover. You’ll see the price and dates for the first review and finished calendar before you commit.
Your Panoramata analyst lines up local dates with competitor campaigns. Look at one occasion together and see when your team should start preparing.
Use the calendar in your planning meeting to agree which campaigns to brief centrally, which to adapt for a market and which to leave out.
A new market, launch or planning period can change which moments matter. We can research the affected part of the calendar and update the recommendations.
Your calendar is a one-time project. Each refresh has its own scope and price.
Our research is AI-native. Alongside your calendar, we can provide structured campaign data, reusable AI skills and context files explaining the sources and planning choices. Use them in your AI tools to turn agreed priorities into local campaign briefs, keeping observed competitor dates separate from proposed timing.
Bring the planning period, deadline and launches already set. We’ll suggest where market research could change a date, channel or brief.
After the call, we’ll send the scope, price and delivery dates for you to approve.
