Retail partner research

Prepare your next retail pitch or partner promotion.

Get a tailored retail partner report showing where retailers have featured comparable products. Your analyst walks you through the placement to ask for first, the campaign evidence to bring and a fallback if it’s booked.

What’s in your retail partner report

Compare one promotion across partners or see where competitors appear at one retailer. We suggest the partners and online channels to review. We document what shoppers see online. Stock availability and sales would need separate retail data.

  • A side-by-side view of where retailers featured competing brands, what shoppers saw and when each promotion ran.
  • Campaign examples showing differences in the placement, the offer and the instructions shoppers received.
  • A pitch brief with a first-choice placement, a fallback and examples from that retailer showing why each fits.

What could your retail partner report help you decide?

Here are a few questions we can research. We tailor your report to the decisions your team needs to make.

Which placement should we ask this buyer for first?

One gift retailer gave a floral jewelry dish its own photo, description and shop link in a themed gift edit. A keepsake ornament appeared in a recommendations grid in two emails from that retailer.

Pitch a feature in the next edit your product qualifies for. Bring the retailer’s example, your product photo and one sentence on why it belongs. If the feature is booked, ask for a recommendation tile.

A floral jewelry dish has its own feature in a gift edit. A keepsake ornament appears in the same retailer’s recommendations grid.

What if we can fund a discount on only one product?

One pharmacy advertised €4 off a 100 ml serum for loyalty members. Another offered 20% off haircare from the same brand during a seven-day event.

Take the serum ad to the first buyer and propose a member offer on one of your products. Before committing to the second retailer’s event, ask whether one product can qualify and how much of the discount your brand would fund.

Campaign crops show a €4 member discount on one serum and a separate retailer’s seven-day, 20% event for the brand.

Can our restock make the retailer’s holiday email?

A gift retailer put a back-in-stock feature directly below its Mother’s Day delivery cutoff. A floral ring tray was among the returning items.

Bring the email, your replenishment date and the stock you can commit. Ask the buyer when the goods and photos must be ready. If you’d miss the holiday window, ask whether a later restock feature is available.

A retailer’s email places a holiday shipping cutoff above a back-in-stock gift feature.

Go into your retailer meeting with a first choice and a backup

What do you want from your retail partner?

Use a 30-minute call with our research team to talk through your pitch. Tell us which retailers you’re considering, what you’d like them to offer and when you’re meeting.

Review the scope.

We’ll suggest which retailers, channels and dates to look at. You’ll see the price and dates for the first examples and finished brief before you commit.

Get your findings and insights.

Your Panoramata analyst checks where competitors appeared and what they offered shoppers. Use those examples to shortlist the placements and terms you want to ask for.

You're ready!

Use the campaign examples and recommendations to explain the placement you’re asking for, discuss alternatives and confirm the terms with your partner.

See what changed before your next retail review.

We compare the retailer’s latest placements and offers with the previous review. See whether to repeat your request, ask for a different format or adjust the timing before your next partner meeting.

Start with one study. Add monthly or quarterly reviews for ongoing partner planning.

Use the research in your AI tools.

Our research is AI-native. Alongside your report, we can provide structured data on placements and promotions, reusable AI skills and context files explaining the sources and recommendations. Use them in your AI tools to prepare your partner-meeting agenda around the placement to request, evidence to bring and fallback.

What do you need to know before your next retailer meeting?

Tell us what your brand is pitching, to which retail partner and by when. If the partner list is still open, we’ll recommend whom to compare.

After the call, we’ll send you the retailers and channels we’d cover, the price and the delivery dates. You choose whether to go ahead.