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Email Marketing Competitive Intelligence - Mailcharts Review & Alternatives

Effective email marketing isn't just about what you send; it's also about understanding the landscape. By tracking your competitors' email strategies, you can:

• Benchmark your own performance.
• Identify trends in promotions and copywriting.
• Gain inspiration for new campaigns and automation flows.
• Make smarter, data-driven decisions for your CRM and email strategy.

Panoramata is your best choice

Before diving into Mailcharts, it's worth noting that the landscape of competitive intelligence tools is evolving. Modern platforms like Panoramata offer a more integrated approach, tracking not just emails but a brand's entire digital footprint.

With an all-in-one tool, you can:

• See the Full Picture: Monitor emails, SMS campaigns, social media ads, landing pages, and even website changes in one centralized dashboard.
• Advanced Search: Filter campaigns by industry, keyword, or specific events (like Black Friday) to find highly relevant inspiration.
• Track Unlimited Competitors: Stay on top of as many brands as you need without limitations.
• Access Full Data: View, score, download, and share full email creatives and SMS messages for in-depth analysis.

Panoramata will allow you to track your competitors' marketing strategies entirely, and not rely on a partial understanding of their marketing strategy.

Mailcharts features and limitations

Mailcharts is a tool used to gather some informations on companies email marketing strategies, but it has a lot of limitations. 

Browse and Filtering

‍Mailcharts allows you to browse campaigns by industry (e.g., Apparel, DTC) or by creating custom groups of specific brands you want to track. This makes it easy to focus on the competitors that matter most to you.

The Brand Dashboard

‍When you select a brand, like Good American, you get a detailed dashboard with key insights:

• Sending Behavior: See how many emails the brand sends on average per week (e.g., 13 emails/week for Good American).
• Promotional Rate: Understand what percentage of their emails are promotional (e.g., 69%) and benchmark this against the industry average using the Mailcharts index.
• Subject Line Analysis: Identify the most frequently used keywords in their subject lines to understand their messaging focus (e.g., "promotional," "fall," "skinny").
• Weekly Recap: A visual chart shows which days of the week they send the most emails on, revealing their scheduling strategy.

Paid features (and their limitations)

‍The pro version of Mailcharts unlocks:

• Email Archives: Access a historical database of all emails a brand has sent over the years.
• Automated Journeys: Analyze their email automation sequences for events like cart abandonment or new subscriber onboarding.
• SMS Tracking: See if your competitors are also leveraging SMS marketing in their strategy.

Limitations

‍While powerful for email, Mailcharts has many limitations. It primarily focuses on email, tracks a defined set of brands, and can have restrictions on the number of users and collaboration features. It's very expensive, quickly

For email marketers, the choice is clear: to get a more comprehensive understanding of a competitor's entire marketing strategy—from social ads to SMS flows—a broader intelligence platform like Panoramata will be a more powerful and efficient solution.