Why Ramadan is important in your content calendar
Ramadan is also a commercial season—exactly the same way Christmas is. People cook more, gift more, redecorate and detox. You should then think of Ramadan marketing in the same way you think about Christmas. While it is a holy month, it’s also a time of festivity and significant spending.
If you sell home, food, health, beauty or fashion, this is also another Q4 in your content calendar strategy.
If you sell any of those products, plan for extra demand.
Stop ignoring Ramadan, it's more than you think
You don't need to be a specific type of company to engage with your audience - you can be a part of it and include Ramadan campaigns in your marketing calendar.
You might think:
- “We’re not a Muslim brand.” — Irrelevant, this is not about you. This is about your audience: you have people celebrating and caring about Ramadan in your audience.
- “We’re late.” — Ramadan runs for about 30 days and ends with Eid. Even if it starts tomorrow—or has already started—you still have time. Send a short “Ramadan Kareem” message now, add a mid-month email, and finish with an Eid offer. There are also two celebrations - one at the end of the Ramadan, and one one month after. You're not late :)
- “We don’t know what to say.” — Alright, keep reading then!
The main sequence you should follow
The preparation for Ramadan begins well before the first day of fasting. Your email campaigns should reflect this. Start sending relevant content and offers in advance to catch your customers as they are planning and preparing for the month ahead. This is particularly important for products that help people with cooking, home decorating, or establishing new daily routines.
| Stage |
When to send |
Core angle |
Why it converts |
| Warm-up / Countdown |
7–10 days before Ramadan |
Get your kitchen / closet / supplement stack ready |
Taps planning mindset; grabs inbox real estate early. |
| Kick-off |
Day 1 |
Simple greeting + soft offer |
Frames your brand as thoughtful, not grabby. |
| Mid-month boost |
Day 15 |
Bundles, recipe kits, self-care packs |
Spending climbs as routines settle. |
| Eid finale |
3 days pre-Eid |
Gift guides + flash promo |
Eid is the actual gifting peak—finish strong. |
Real ideas you can take
These examples are from the video:
- As a homeware brand, you can schedule a “Ramadan Kitchen Reset” campaign with iftar recipes + product links.
- As a supplement company, you can communicate on “Fasting Support” bundles or “Rebalance After Ramadan” offers—same period, two angles, two opportunities to generate revenue
- As a Fashion retailer, you can promote wear capsules for the period.
Specifically for health & wellness company, there's a great example from the video:
- Preparation: An email sent before the month began, titled "Start preparing for Ramadan."
- Offer: An offer sent a few days later to "get prepped for Ramadan."
- Celebration: A "Ramadan Kareem" message with a 15% discount.
- Recovery: An email after the fast, asking "How to balance your body after the Ramadan fast?"
This sequence shows a deep understanding of the customer's journey through the entire month - with what's specific about Ramadan for them.
Subject lines & creative notes
Your email strategy should be a mix of promotional content and genuine, value-driven communication. Here are some effective ideas:
- Launch a Gift Guide & Countdown: Build anticipation with a "Countdown to Ramadan" series. Create curated gift guides to make shopping easier for your customers, just as you would for the Christmas season.
- Share Heartfelt Wishes: A simple, beautifully designed email wishing your subscribers "Ramadan Kareem" or "Eid Mubarak" can go a long way in building goodwill and showing respect for their traditions.
- Focus on Food and Recipes: Ramadan is a significant time for food and community meals. Share relevant recipes, cooking tips, or feature products that can enhance the Iftar experience.
- Create a Special Ramadan Collection: Launch a limited-edition collection or a curated bundle of products specifically for Ramadan. This creates a sense of exclusivity and makes your offer more relevant.
- Highlight Health and Wellness: For many, Ramadan is a time for detox, reflection, and self-care. Brands in the health and wellness space can offer products that support these goals, whether it's for preparing for the fast, maintaining well-being during, or rebalancing the body afterward.
Use photos of food, gifts or home spaces - this is a bit cliché, but these are the main topics you should engage one.
Crafting the perfect campaign doesn't have to be a guessing game. Use competitive intelligence platforms like Panoramata to see what other brands have done for Ramadan and Eid. By searching for keywords like "Ramadan," you can access thousands of real-world examples of emails, ads, and landing pages to spark your creativity and inform your strategy.
By approaching Ramadan and Eid with a thoughtful, respectful, and well-planned email marketing strategy, you can not only drive sales but also build a more meaningful connection with a significant segment of your audience.
