Are you engulfed by incessant and repetitive tasks just so you can keep up with competitors and prepare for incoming marketing campaigns?
Feeling like you’re spending more time monitoring your competition instead of getting your actual work done?
If only you could permanently check those tasks off your to-do list and free up space for dreaming up your next big idea or getting some downtime…
Thankfully, gone are the days of manually keeping track of competitor data or relying on your own wits and research to compete for your audience’s attention.
Competitor analysis software will boost your productivity and keep you organized faster than you can say KPI.
Now, you can mine your competitors for ideas and best practices and feel confident that you’re on track.
However, looking for the perfect tool for competitor tracking and analysis isn’t easy because you’re inundated by tools that promise the world but offer more or less the same thing.
In this guide, we’ll tell you everything you need to know about Panoramata, the game-changing platform for ecommerce competitive analysis and benchmarking.
Panoramata is unique in that it’s a cost-effective all-in-one platform for competitor tracking, benchmarking, and inspiration that’s made for ecommerce brands and agencies.
What is Panoramata?
Panoramata is an ecommerce competitor tracking tool that automatically monitors any brand’s digital marketing strategy (emails, ads, landing pages, SMS, tech stack).
It makes finding information about your competitors centralized and easy.
It also gives you access to a wealth of data to refine your strategies and is a great source of inspiration for your campaigns, whether it be on social media, ads, or email.
The Challenge
One of the most pressing challenges in marketing for ecommerce is the time and effort needed to monitor competitors.
The tasks involved are repetitive and take hours to get done manually.
And that’s not to mention the strategic efforts you need to accomplish and the preparations you need to make ahead of upcoming campaigns.
If you’re tired of subscribing to dozens of newsletters that only clog your inbox or not knowing how your brand is faring compared to your competitors, Panoramata is made for you.
Questions to clarify what you need in a competitor analysis tool
- What is the main problem I am facing right now?
Example: "I'm struggling with not having enough time to prepare for campaigns, keep updated, and track what other brands are doing."
- How is this problem affecting your day-to-day operations or goals?
Example: “It’s eating up my time spent on planning campaigns.”
- What have you tried so far to solve this problem?
Example: "We've tried subscribing to newsletters and saving screenshots but it's not organized."
- What would 'solving this problem' look like for you?
Example: “Having a centralized platform where the team can communicate and find all competitor-related information."
- What features are most important to you in a solution?
Example: A dashboard to centralize all marketing updates, real-time tracking, and benchmarks, industry statistics"
Panoramata Features and Benefits
With features like real-time updates, growth benchmarks, and a searchable database of more than 15,000 brands and their creatives, Panoramata offers a one-stop shop for ecommerce competitor tracking and intelligence.
It has features like:
Real-Time Competitor Tracking
Follow the brands you want to track and get instant updates on your dashboard.
You can see new and past emails, ads, and SMS they’ve sent and be the first to know the changes they make to their websites, landing pages, and catalogs.
Search through an extensive library of over 3M emails and ads collected and organized for easy access.
No need to subscribe or be interrupted by competitors’ newsletters in your inbox. Say goodbye to forwarding or screenshotting emails for your reference.
You can find exactly the content you’re looking for in seconds through Panoramata’s search features. The ad, email, landing page, flow, or brand you need is a quick search away.
On top of those, you can view SMS messages and tech stacks used by brands in their marketing, as well as price and product changes in their website catalogs.
Funnel Tracking: Websites and Landing Pages
You can even monitor changes your competitors make to their websites and landing pages so you can better understand their merchandising strategy and conversion rate challenges.
These features allow you to see how other brands adjust their value proposition over time.
Benchmarks and Insights
Benchmarks allow you to compare brands with each other.
They contain valuable information like live insights including average number of emails sent, email size, and spam scores.
You can benchmark their advertising efforts too, tracking criteria like ad performance, new ads, traffic, domain rating, backlinks, and even their rankings in your industry.
Through benchmarks, you can see how well you’re performing compared to brands you’ve identified and continuously improve and leverage opportunities.
Curated Collections and Shareable Lists
You can also browse through curated collections of marketing content grouped by marketing moments or holidays like Black Friday, Christmas, Valentine’s Day, and summer.
Find best practices and inspiration for your content calendar and prepare for these events ahead of time without the hassle of saving screenshots or stalking brands for ideas.
You can create your own swipe files by saving content you find in lists, which you can then share with your team or external collaborators.
Comparison with Competitors
While there are other solutions like Mailcharts and SimilarWeb, Panoramata sets itself apart through its focus on ecommerce and a centralized library of content and statistics.
Other similar solutions track emails but not ads, landing pages, or website changes.
There are competitor platforms that don’t provide accurate or real-time information or actionable insights for marketers.
Panoramata is unique in that it’s a cost-effective all-in-one platform for competitor tracking, benchmarking, and inspiration that’s made for ecommerce brands and agencies.
Price
You can choose from three price tiers, all on a monthly payment schedule.
Startup
- Unlock 6 months of history
- Track up to 20 brands
- 3 users
Professional
- Unlock up to 3 years of history
- Track an unlimited number of brands
- 10 users
- Request to track any competitor
Unlimited
- Unlock unlimited historical data
- Track an unlimited number of brands
- 20+ users
- Request to track any competitor (priority requests)
Use Cases
Whether you're a marketing agency looking to monitor competitors’ business strategies in one platform or an ecommerce brand aiming to boost campaign performance and conversions through competitor tracking and benchmarking, Panoramata has got you covered.
Pros and Cons
Pros
- cost-effective
- saves time
- keeps your team organized
- automates competitor tracking and benchmarking
- has actionable insights for competitor analysis
- can request to add new brands to the platform
Cons
- Main focus is on ecommerce
- Limited SEO tracking
In conclusion, Panoramata offers a robust solution for competitor tracking and intelligence.
With its benchmarking tools, database of ecommerce marketing content and three price tiers, it's a strong contender in the ecommerce competitor analysis industry. Book a free demo to learn more!
