We started listing down awesome campaign ideas from the Fashion industry to inspire your Black Friday marketing moves. We’re super excited to bring you some more insights, this time from the Personal Care brands.
As we start the countdown to the busiest shopping day of the year, you’ll definitely get yourself on the “right track” with these examples of email newsletters along with tips and tactics for your own business.
- Promote your deals with early access and SMS alerts
- Play on scarcity with deals good for 24 hours only
- Incentivize them with custom gifts that they can freely pick
- Ease their shopping with sitewide discounts and free shipping for all items
- Offer a free product with every purchase
Promote your deals with early access and SMS alerts
Securing your audience before Black Friday is a very crucial point in promoting your deals. The goals here are to raise awareness and build excitement for your brand. In the end, all you want are an excited audience who wants to buy from you.
You can send email newsletters as early as October to encourage customers to subscribe for early access. Most customers want to be part of the select group so they sign up for early access to the best deals and offers before the general public gets them. There’s also a fear that if everybody has the opportunity to grab the deals, stocks might run out for them.
A lot of brands from various industries are now using SMS (Short Message Service) marketing to reach out to their target audience. Statistics show that the SMS open rates are as high as 98% and many people prefer receiving texts over other forms of communication since they always have their mobile phones handy.
Take this email example from Mented Cosmetics, a brand known for cruelty-free & vegan makeup products for all women. Here, they promoted early access by subscribing to SMS. They also mentioned the specific date when subscribers would actually get a special offer, what to text, where to send, and what to receive (a code, in this case). Clear, clean, and simple copy.
Black Friday Early Access Inside! 👀
Sent by Mented Cosmetics
Play on scarcity with deals good for the day only
Scarcity can be an effective tool during big holiday events. Offering one deal per day can boost spending. It can also keep your deals fresh and exciting to follow through. Just like this marketing campaign from Kiehl’s, a skincare brand that also offers a variety of hair and body care products.
They called this BF campaign “Deals of the Day” where they offered big discounts on select products only. These products were also shown right away with slashed-off prices. As a customer, you would not want to miss out on this one-day offer.
BLACK FRIDAY DEALS ARE HERE!
Sent by Kiehl’s
Incentivize them with custom gifts that they can freely pick
Black Friday is an ideal time for gifting, hence a gift guide has been proven effective during this shopping season. You can promote your products as a collection of gift guides. You can highlight them on-by-one and in pairs or packs.
Here’s how La Mer created its version of gift guide with its wide range of skincare products. One thing we love about is how they gave power to the customers to pick their choice of watercolor for the accessories and to fully customize their gift bag.
You too can also create your own version of gift suite and make it as personalized as possible.
Black Friday just got better
Sent by La Mer
Ease their shopping with sitewide discounts and free shipping for all items
In huge holiday savings events like Black Friday, if you can go big time on your deals, do so. Businesses are competing with each other in terms of compelling offers – the most generous brand magnetizes the customers. You can experiment with sitewide discounts and see how it works wonders. Free shipping can be an added attraction too.
This email copy from a men’s skincare brand Disco simplifies their BF campaign with a sitewide sale plus free shipping for all items, yes all items. In this email, they also showcased their whole set of products. And, the statement No code needed. Just shop. is enticing, especially since the main buyers are males. Most studies show that males enjoy shopping less than females. So when they see that everything is taken care of – from discount to the whole selection of items to free shipping — they just proceed to checkout. Quick conversion!
Black Friday Came Early 😳
Sent by Disco
Offer a free product with every purchase
Instead of discounting your products, you can do BOGO (Buy 1 Get 1). Some brands like Black Wolf did it a little differently last year using their sitewide Buy 2 Get 1 Free Black Friday sale.
Customers always want to get a free product out of their purchase. It’s almost the same as getting a 50% discount. By the time they check out, they feel like they won a prize.
For business owners, BOGO also has an advantage. They can clear out their inventory and still drive revenue.
See you with another round of marketing magic. We hope you find the best combo to suit your amazing brand.