So you’ve checked out your competitor’s email newsletters, website, and ads–that’s enough, right?
However, you’ve missed a crucial piece of their funnel: landing pages.
Landing pages tell you a lot about your competitors and how they think. They’re often the last page a potential customer lands on before they become a lead or buyer. After you’ve piqued their curiosity with ads, they should be primed and ready to take action and the landing page is where it all happens.
Does that mean you need to copy your competitor’s landing pages?
Not exactly.
There are benefits to checking out or spying on their landing pages that don’t involve plagiarizing their content.
We’ll go through these benefits and how you can monitor your competitor’s landing pages in just 5 steps.
Why you should monitor your competitors’ landing pages
Monitoring your competitors’ landing pages is a smart way to learn how to stand out and capture your target audience’s attention. Knowing the enemy is crucial if you want to boost your campaigns.
From their landing pages and the associated ads, you’ll learn how your competitors position their offers to potential customers, where they get their traffic, and how to target similar audiences.
The landing page is a key part of your competitor’s funnel and deserves your attention.
How to Monitor Your Competitor’s Landing Page
You don’t have to be in the dark anymore. Take the guesswork out of analyzing your competitor’s funnel through Panoramata. Here’s how to use Panoramata to monitor your competitor’s landing pages.
1. Look up your competitor on Panoramata
Visit Panoramata and create an account. From your dashboard, navigate to Brands Search on the leftmost panel. Type in your competitor’s name or a keyword related to your industry and hit enter.
2. Go to your competitor’s brand page
Choose a brand from the search results. You’ll be directed to their brand page.
On the brand page, click on the tab labeled Landings.
3. Explore the landings tab on their brand page
Next, you can explore their landing pages. Click on a landing page to see a detailed view. You can choose from a desktop or mobile view for each page.
4. View the landing page and the changes made to it
On the landing page selected, you will see a screenshot of the entire landing page the way a visitor would.
Drag the slider to see the changes made to the page. You can select the start and end dates for the before-and-after comparisons.
This feature is handy because it allows you to be the first to know when your competitor makes changes to their landing page.
You can also click on the landing page link provided to see the live landing page itself.
5. See the associated ads that lead to the landing page
That’s not all because you can also monitor the associated ads for that landing page and the number of ads published for each page.
Scroll to the end of the landing page screenshot to view this data.
You can even know when your competitor has been running that landing page.
In a nutshell, you’ll have a comprehensive view of your competitor’s marketing funnel and what they’re doing to it in real time.
Other things you can do with landing pages on Panoramata:
- Download a copy of the landing page and its associated ads
- Add the page and ads to a list on your Panoramata account
- Refine your search through a brand’s landing pages and ads by inputting keywords
Conclusion
That ends this simple how-to guide for monitoring your competitors and their landing pages.
On Panoramata, you can analyze a brand’s marketing funnel and have a detailed overview of your competitor’s strategy in just one platform. It’s that easy.
