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Mailcharts recently eliminated its affordable Pro plan and free trial, leaving many marketers scrambling for alternatives. If you're among the businesses priced out by these changes, you're not alone.
This guide will show you why Panoramata offers a better, more cost-effective solution for tracking competitor emails, SMS campaigns, and much more—without breaking the bank.
What is Mailcharts?
Mailcharts is an email tracking and email inspiration tool that gives marketers insights into their competitors’ newsletters and SMS campaigns.
This is possible thanks to Mailcharts’ extensive database of emails and SMS that is accessible only when you sign up for the platform.
Email marketers typically use Mailcharts to plan email strategies and benchmark their email campaigns against leading brands. It is primarily an email inspiration tool.
However, there is a caveat if you’re interested in Mailcharts for competitor intelligence: you cannot track competitors who aren’t on Mailcharts’ list of brands.
Mailcharts tracks a limited number of brands, primarily ecommerce companies. What you see is what you get. If your competitor is a niche brand or doesn’t fall into the ecommerce industry, you’re out of luck.
What happened to Mailcharts?
Mailcharts used to have three pricing tiers, namely:
- Free: their free plan that provides access to thousands of emails
- Pro: unlocks millions of emails, plus trends and benchmarks
- Enterprise: has everything their Pro plan has, plus unlimited users, unlimited access to SMS examples, and other add-on services.
Mailcharts removed their Pro plan in late 2025, making their Enterprise plan the only choice if you want to access the platform.
The Pro plan was priced at $149 per month. The Enterprise plan price is custom only and requires you to reach out to the company to get a quote. It’s not a stretch to say that this plan could easily cost you at least hundreds of dollars per month.
Moreover, Mailcharts also removed its free trial option. That means you can’t try out Mailchart’s features to see if it fits your needs. You need to book a demo directly with them instead.
The bottom line is that Mailcharts is not a feasible option for many small and medium businesses that cannot afford to shell out hundreds or thousands per year on an email competitor tracking tool that doesn’t even guarantee to track all their competitors.
Mailcharts tracks a limited number of brands, primarily ecommerce or retail companies. What you see is what you get.
The company has made it even more cost-prohibitive to choose them from a slew of great or even better options. This takes us to Panoramata and why it’s the best bang for buck competitor intelligence tool around…
Why Panoramata is the best MailCharts replacement
Panoramata has all of Mailcharts' features
Like Mailcharts, Panoramata tracks emails and SMS from all kinds of businesses.
That includes email marketing automations (or email flows) that brands set up such as welcome flows, post-purchase flows, and abandoned cart flows.
You can even access industry data and compare brands within its industry, like you can do with Mailcharts.
Panoramata also detects promotions and discounts sent by your competition.
But that’s not all…
Panoramata isn’t limited to ecommerce brands
Mailcharts lacks a lot of brands in its catalog, especially those that are not in ecommerce.
Meanwhile, Panoramata tracks all kinds of industries, like:
- B2B
- SaaS
- Education
- Media
- Non-profits
- Health
- Travel
And many more. Whichever brand you want to see emails from, it’s more than likely that we’re already tracking it on Panoramata.
But on the off chance that your competitor isn’t on the platform yet, don’t worry because…
Panoramata can track any competitor for you
Panoramata can track any competitor, even those outside its current database. It doesn’t stick to a rigid roster of brands.
You can request to track a certain brand from any country and it will be done for you easily and for free.
Panoramata tracks more than just email and SMS
Panoramata is an all-rounder competitive intelligence tool that extends beyond email and SMS.
Here are some of its features:
- Track ads on Meta, Tiktok, YouTube, Pinterest, Google Display, and more
- Track landing pages, homepages, and any changes made to them over time
- Track their social media, including follower growth and engagement rates
- See all updates on one dashboard with summaries for each competitor’s recent updates
- Access to industry benchmarks
- Get your own custom competitor reports and benchmarks
- Get real-time updates on competitor activity through your medium of choice (Slack, email, or the website)
- Search for email, ad, and SMS inspiration using keyword search and curated content collections
- Build shareable swipe files of marketing creatives you find on the platform
- See what software a competitor uses
- Get insights on a brand’s SEO metrics
That’s not the full list of things you can access with Panoramata. Book a demo with us to learn more.
Panoramata is more cost-effective and has a flat fee
Panoramata, unlike Mailcharts, doesn’t charge you per seat. It has a flat pricing structure and four kinds of paid plans.
Startup
Price: $99/month
Number of brands tracked: Up to 20 brands
Historical data you can access: 6 months
Number of users included: 3 users
Benchmark reports: 3
Request to track new competitors: Yes
Professional
Price: $179/month
Number of brands tracked: unlimited
Historical data you can access: unlimited
Number of users included: 10 users
Benchmark reports: 10
Request to track new competitors: Yes
Advanced
Price: $399/month
Number of brands tracked: unlimited
Historical data you can access: unlimited
Number of users included: 20 users
Benchmark reports: 50
Request to track new competitors: Yes
Enterprise
Price: Custom pricing
Number of brands tracked: unlimited
Historical data you can access: unlimited
Number of users included: custom
Benchmark reports: unlimited reports
Request to track new competitors: Yes
As you can see, the pricing is competitive and delivers you the same level (if not higher) of insights as Mailcharts.
How to migrate from Mailcharts to Panoramata
If you’re ready to make the switch to Panoramata, we’re here to take you through the next steps. It’s really easy.
Step 1: Sign up and get onboarded
Click here to sign up (it takes only a minute). Alternatively, go to panoramata.co and click on the button on the upper right or at the center of the page.
It will take you to a form. Choose sign up or if you want to see what you can do on Panoramata, you can also choose to book a demo first instead.
Then, enter your email address and wait for the confirmation of your account. Create your account in a few steps. There’s also an option to create an account through your Google account.
You can also receive free onboarding to learn how you can navigate and maximize the platform.
Step 2: Reach out to the team
Reach out to the Panoramata team through email or live chat and ask them to set up trackers for your competitors, if they aren’t already in the database of brands.
Step 3: Get access to your competitor’s activity and promotions
You will be notified when the setup is finished, and you can finally see your competitor’s info on the platform.
Start exploring, setting up alerts, and creating benchmarks and enjoy all features you had on Mailcharts and more!
Switch from Mailcharts to Panoramata today
The shift away from accessible pricing makes Mailcharts a difficult choice for most businesses, but it opens the door to discovering better alternatives.
Panoramata not only matches Mailcharts' core features but expands far beyond email tracking with comprehensive competitive intelligence tools.
With flat-rate pricing starting at $99/month, the ability to track any competitor, and coverage across all industries, Panoramata delivers more value at a fraction of the cost.
Don't let budget constraints limit your competitive intelligence—make the switch to a platform that grows with your business.
If you’d like to learn more about Panoramata, book a demo with us or take it out for a spin by signing up here.
You can also access our free SWOT analysis template to discover your unique strengths and how to take advantage of opportunities.
Frequently Asked Questions
Can Panoramata track the same brands that Mailcharts does?
Yes, Panoramata tracks emails and SMS from brands across multiple industries, and if your specific competitor isn't in the database yet, you can request to have them added for free.
How long does it take to migrate from Mailcharts to Panoramata?
The migration process is simple and quick—you can sign up in minutes, request your competitors to be tracked, and start accessing their marketing activity as soon as the setup is complete, typically within a short timeframe.
Is Panoramata only useful for email marketing intelligence?
No, Panoramata goes far beyond email tracking by monitoring ads across platforms like Meta, TikTok, and Google, tracking website changes, analyzing social media performance, providing SEO insights, and delivering comprehensive competitor intelligence all in one dashboard.
