Can I use AI to get insights on a specific competitor?

Yes, 100%.

Panoramata includes an AI-powered feature that helps you uncover marketing insights for any company. 

It's our "Ask AI" feature, available on all company pages.

Think of it as your favourite LLM... except that it knows everything your competitors have done.

Here’s how to use it:

1. Go to the company’s Profile page.  
2. Click the Ask AI button under the Summary tab. 

3. In the field provided, type any question about the company’s marketing activity. 
4. Select a date range (this is optional). By default, results are based on data from the last 14 days.
5. Click Ask to generate insights. 

You’ll also see suggested topics to help guide your analysis, including: 

• Summarize 
• Email Patterns 
• Ad Strategies 
• Messaging Evolution 
• Value Propositions 
• Key Learnings 
• Campaigns

You can of course use any prompt you'd like to use, but these are pre-written prompts for your convenience.
 

When you select one of these topics, the AI will automatically populate the field with relevant prompts to help you dig deeper. 

For example, if you choose Ad Strategies, you’ll receive suggested insight prompts such as:
“From recent ads, identify creative angles, offers, formats, and channels.” 

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This makes it easy to quickly generate focused marketing insights.