Can I analyze the changes happening on a homepage?

 
Yes. Panoramata doesn't just capture changes to a company's homepage. It intelligently analyzes and compares those changes against the previous snapshot. Therefore, it gives you instant insights into the changes made to the page and how they affect its performance. 

Follow these steps to view Homepage Analytics and compare snapshots: 

• Go to the brand's Profile page and click the Landings tab. Then, select either the Desktop or Mobile homepage view. 
• Another way is to go to the Landings Search on your dashboard. Simply enter the brand name or homepage URL, then select the page.
• Select the desired date from the dropdown menu. Please note that the available dates represent the times when the platform automatically detected and captured changes to the homepage. 
• Then click the small blue button as shown below.
  

• You'll be taken to the Homepage Analytics page for that competitor. Here, you can view valuable insights, including: 
  
  • Hero Message 
  • Performance Scores (Clarity, Appeal, and Conversion Potential) 
  • Promotional campaigns 
  • Calls to Action (CTAs), and other marketing strategies used 
  • A page summary 
• Scroll down and click “Compare with Previous Snapshot”.
  

The comparison highlights the differences between the current and previous snapshots, including: 

• Unique Selling Propositions (USPs) 
• Promotional and discount campaigns 
• Themes and messaging 
• Increases or decreases in performance scores 

When you track your competitor’s homepage changes and keep the analytics on hand, you can more easily benchmark your own homepage performance and adjust your marketing techniques based on the data presented.