How can I see if a competitor changed his homepage or website?

With Panoramata, it's easy to monitor changes to your competitor's homepage without checking it manually.  

By tracking website updates over time, you can quickly identify when they make changes to their design, messaging, promotions, or featured products. 

Focus on the meaningful changes your competitor has made to their website so you can make a more informed strategy for your business.

Here are simple steps to do this:  

  • Go to your competitor's brand page. 
  • Click the Landings tab to view the snapshots taken for the brand's Homepage. Each snapshot is presented in two modes, the desktop and the mobile views.

Example of Native's brand page. 

  • Click the particular snapshot of the page you want to view. You'll get a side-by-side comparison of the page for a given period:

The platform detects when changes on the website have been made and automatically takes a snapshot of it.

The dates you see in the dropdown selection represent such a period:

  • To directly compare a previous version with the latest or another period, choose a date in the left dropdown list. Do the same for the right dropdown selection. 
  • Review highlighted changes, such as updated banners, headlines, calls to action, featured products, promotions, etc. 
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Mehdi BOUFOUS
July 13, 2026

Next Live Session: Panoramata MCP Use Cases

Upcoming Session - Online Webinar - July 22th
Join us to see how to connect Panoramata MCP with ChatGPT, Claude, and your existing AI workflows — so you can access competitors’ campaigns without switching tools. We’ll share best practices, live examples, and answer your questions. Register now to get the recording.

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Panoramata is the difference between missed opportunities and great marketing decisions.

Without Panoramata

  • Manual tracking of your competitors
  • Constantly forgetting about it
  • Endless noise and distractions
  • Lost knowledge and missed opportunities
  • Fewer inspiration, best practices and market trends

With Panoramata

  • Focused and organized competitors tracking
  • All-in-one marketing strategy hub
  • Efficient marketing planning
  • Real-time automated benchmarks
  • Perfect inspiration for your next marketing campaign
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