How do I see my competitors' top emails, ads, and socials?

Panoramata, as a marketing intelligence tool, can help you understand which content and campaigns are performing best for your competitors. 

One of the easiest ways to do this is through the Top assets tab in the Benchmark report.

Steps to see your competitors' strongest emails, ads, and social media content:

• From your main dashboard, click on the Reports tab on the left sidebar menu.

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• Click on your desired Benchmark. 
• Use the date selector on the upper part of the page to select a time period. By default, it is set to analyze data in the last 30 days.

• Go to the Top assets tab. Here you'll find the top emails, ads, and social posts for the lists of competitors in the selected Benchmark.

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• Use these 3 sections to identify your competitors’ most successful campaigns.

Top emails

Use the email section to identify your competitors’ most successful email campaigns. You can look for patterns in their subject lines, messaging, creatives, offers, CTAs, etc.

Top ads

The Top ads section allows you to benchmark your competitors’ strongest advertising creatives. You can pay attention to their advertising strategies such as the ad formats they use, what networks their ads appear on, their messaging themes, CTAs, etc.

Top socials

In this section, you can review your competitors’ top-performing posts and identify what generates the most engagement. See what topics, formats, hooks, visuals, and messaging styles they use.

The goal is to use the Top assets feature to compare your competitors' strongest assets with your own campaigns, see which approaches may be worth testing, and/or develop new ideas to improve your marketing strategy.